Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Advocate, Newark
Newark, Ohio
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 10.0
2004 11.8
2003 5.3
2002 0.0
2001 0.0
2000 Did not report
1999 0.0
1998 Did not report
1997 0.0
1996 0.0
1995 Did not report
1994 Did not report
1993 Did not report
1992 Did not report
1991 Did not report
1990 Did not report
The latest year at peak is 2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Advocate, Newark
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 10.0 4.1 245
2004 11.8 4.2 284
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Advocate, Newark
This newspaper's Newsroom Diversity Index is 245. This paper
Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 15 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 20,968 ranks 466 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Advocate, Newark
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 0.7 858
Black 1.5 1,969
Asian and Pacific Islander 0.5 644
Native-American 0.3 368
Other non-white 0.1 139
Multi-racial 1.0 1,314
  Non-white 4.2 5,292
White 95.9 122,152
Total 127,444
Home county:  Licking
Race/ethnicity % of population Number of residents
Hispanic 0.8 1,107
Black 2.0 2,966
Asian and Pacific Islander 0.6 868
Native-American 0.3 414
Other non-white 0.1 173
Multi-racial 1.0 1,465
  Non-white 4.8 6,993
White 95.2 138,498
Total 145,491
The home county of this newspaper is Licking.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Advocate, Newark
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
43055 / Newark / OH / 0 mi. 12,262 23,731 51.7 $36,315 5.6 0.8 2.5 0.3 0.6
43056 / Newark / OH / 5.2 mi. 3,225 5,709 56.5 $41,758 3.8 0.7 1.4 0.2 0.5
43023 / Granville / OH / 8.7 mi. 1,330 3,492 38.1 $70,382 4.8 1.0 1.2 0.1 1.4
43025 / Hebron / OH / 11.4 mi. 966 2,360 40.9 $41,642 2.9 0.8 0.5 0.5 0.4
43076 / Thornville / OH / 14.3 mi. 621 3,137 19.8 $47,060 2.3 0.2 0.2 0.5 0.1
43031 / Johnstown / OH / 15.3 mi. 575 3,789 15.2 $52,109 2.2 0.4 0.3 0.3 0.3
43062 / Pataskala / OH / 16.9 mi. 572 7,073 8.1 $56,755 4.3 0.8 1.8 0.4 0.4
43080 / Utica / OH / 9.9 mi. 526 1,853 28.4 $40,981 1.7 0.7 0.1 0.1 0.1
43071 / Saint Louisville / OH / 5.2 mi. 317 814 38.9 $43,973 1.4 0.3 0.2 0.4 0.0
43001 / Alexandria / OH / 12.5 mi. 231 606 38.1 $57,375 1.9 0.3 0.4 0.7 0.2
43008 / Buckeye Lake / OH / 12 mi. 217 835 26.0 $27,734 3.0 0.6 0.6 0.5 0.0
43822 / Frazeysburg / OH / 11.3 mi. 202 1,521 13.3 $41,074 2.4 0.4 0.7 0.2 0.2
43046 / Millersport / OH / 15.4 mi. 171 1,381 12.4 $48,125 1.4 0.5 0.1 0.1 0.1
43830 / Nashport / OH / 12.7 mi. 108 1,984 5.4 $48,464 2.9 0.7 1.1 0.2 0.1
43739 / Glenford / OH / 11.1 mi. 98 582 16.8 $44,712 2.0 0.8 0.6 0.1 0.1
43013 / Croton / OH / 18.8 mi. 53 352 15.1 $51,429 1.9 0.6 0.0 0.3 0.0
43721 / Brownsville / OH / 11.3 mi. 33 70 47.1 $37,976 3.4 0.6 0.6 1.1 0.0
43068 / Reynoldsburg / OH / 22.9 mi. 28 18,460 0.2 $50,040 17.7 1.9 11.9 0.2 1.8
43005 / Bladensburg / OH / 12.9 mi. 23 57 40.4 $40,714 2.9 0.0 0.0 1.4 0.7
43018 / Etna / OH / 18.5 mi. 22 59 37.3 $32,350 0.7 0.0 0.0 0.7 0.0
43037 / Martinsburg / OH / 11.2 mi. 20 163 12.3 $35,804 0.9 0.0 0.0 0.0 0.0
43783 / Somerset / OH / 19 mi. 20 1,563 1.3 $35,598 1.5 0.4 0.1 0.4 0.1
43050 / Mount Vernon / OH / 19.5 mi. 5 10,645 0.0 $35,104 3.4 0.8 0.9 0.3 0.5
File oh_the_advocate__newark
Time 5/21/05 10:13 AM
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