Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Norwalk Reflector | ||||||||||
Norwalk, Ohio | ||||||||||
Owner: Sandusky Newspapers (Ohio) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff | |||||||||
2005 | 0.0 | |||||||||
2004 | 0.0 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | Did not report | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | Did not report | |||||||||
1992 | 0.0 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Norwalk Reflector | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 5.4 | 0 | |||||||
2004 | 0.0 | 5.5 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Sandusky Newspapers (Ohio), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 37. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Norwalk Reflector | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 83 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Cherokee Tribune, Canton, Georgia, with a 11.1 percent non-white staff in a community that is 9.6 percent non-white. Its index is 116. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 8,633 ranks 877 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Norwalk Reflector | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.3 | 2,010 | ||||||||
Black | 0.9 | 554 | ||||||||
Asian and Pacific Islander | 0.3 | 154 | ||||||||
Native-American | 0.2 | 93 | ||||||||
Other non-white | 0.1 | 35 | ||||||||
Multi-racial | 0.8 | 497 | ||||||||
Non-white | 5.5 | 3,343 | ||||||||
White | 94.5 | 57,789 | ||||||||
Total | 61,132 | |||||||||
Home county: Huron | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.6 | 2,117 | ||||||||
Black | 0.9 | 557 | ||||||||
Asian and Pacific Islander | 0.3 | 153 | ||||||||
Native-American | 0.2 | 96 | ||||||||
Other non-white | 0.1 | 38 | ||||||||
Multi-racial | 0.8 | 469 | ||||||||
Non-white | 5.8 | 3,430 | ||||||||
White | 94.2 | 56,057 | ||||||||
Total | 59,487 | |||||||||
The home county of this newspaper is Huron. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Norwalk Reflector | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
44857 / Olena / OH / 0 mi. | 4,753 | 8,810 | 54.0 | $40,821 | 6.2 | 3.3 | 1.5 | 0.2 | 0.3 | |
44890 / Willard / OH / 12.1 mi. | 865 | 4,431 | 19.5 | $36,745 | 10.4 | 8.2 | 0.9 | 0.2 | 0.3 | |
44847 / Steuben / OH / 5.6 mi. | 573 | 1,284 | 44.6 | $47,244 | 1.9 | 0.9 | 0.1 | 0.2 | 0.1 | |
44851 / Ruggles / OH / 12.4 mi. | 484 | 1,934 | 25.0 | $38,719 | 3.6 | 0.8 | 1.4 | 0.1 | 0.3 | |
44826 / East Townsend / OH / 5.7 mi. | 423 | 607 | 69.7 | $40,573 | 2.4 | 0.8 | 0.2 | 0.0 | 0.1 | |
44846 / Milan / OH / 4.6 mi. | 412 | 1,228 | 33.6 | $56,726 | 2.2 | 1.0 | 0.2 | 0.1 | 0.3 | |
44889 / West Clarksfield / OH / 9.7 mi. | 357 | 2,302 | 15.5 | $51,651 | 2.4 | 1.4 | 0.2 | 0.1 | 0.1 | |
44837 / Shenandoah / OH / 13.9 mi. | 322 | 1,541 | 20.9 | $35,222 | 1.6 | 0.5 | 0.0 | 0.1 | 0.1 | |
44855 / North Fairfield / OH / 8.5 mi. | 169 | 428 | 39.5 | $45,132 | 5.6 | 3.5 | 0.1 | 0.2 | 0.2 | |
44865 / Plymouth / OH / 16.8 mi. | 136 | 1,289 | 10.6 | $39,821 | 3.4 | 2.3 | 0.1 | 0.1 | 0.0 | |
44814 / Berlinville / OH / 8.2 mi. | 63 | 970 | 6.5 | $48,977 | 2.8 | 1.7 | 0.2 | 0.1 | 0.0 | |
44850 / New Haven / OH / 13.6 mi. | 36 | 44 | 81.8 | $28,750 | 2.4 | 0.8 | 0.0 | 0.0 | 0.0 | |
44811 / Bellevue / OH / 10.5 mi. | 34 | 5,104 | 0.7 | $42,900 | 3.2 | 2.2 | 0.2 | 0.1 | 0.2 | |
File | oh_norwalk_reflector | |||||||||
Time | 5/20/05 7:04 AM | |||||||||
Page | 876 | |||||||||
Member | 136400 |