Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Dayton Daily News
Dayton, Ohio
Owner: Cox Enterprises (Ga.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	13.7
2004	14.3
2003	13.2
2002	13.2
2001	13.8
2000	15.1
1999	15.8
1998	16.2
1997	14.5
1996	14.7
1995	12.9
1994	11.9
1993	12.2
1992	11.9
1991	9.7
1990	11.6
The latest year at peak is	1998
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Dayton Daily News
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	13.7	15.8	86
2004	14.3	16.0	89
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Cox Enterprises (Ga.),
has a companywide, circulation-weighted Diversity Index of 66.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Dayton Daily News
This newspaper's Newsroom Diversity Index is 86.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 12 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Detroit News, Michigan, with a 26.2 percent non-white staff in a community that is 21.6 percent non-white. Its index is 121.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 122,639 ranks 86 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Dayton Daily News
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.1	11,914
Black	12.1	125,994
Asian and Pacific Islander	1.2	12,597
Native-American	0.2	2,170
Other non-white	0.1	1,390
Multi-racial	1.2	12,862
Non-white	16.0	166,927
White	84.0	877,435
Total		1,044,362
	Home county:  Montgomery
Race/ethnicity	% of population	Number of residents
Hispanic	1.3	7,096
Black	19.8	110,454
Asian and Pacific Islander	1.3	7,443
Native-American	0.2	1,182
Other non-white	0.2	949
Multi-racial	1.4	7,755
Non-white	24.1	134,879
White	75.9	424,183
Total		559,062
The home county of this newspaper is Montgomery.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Dayton Daily News
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
45424 / Huber Heights / OH / 6.2 mi.	7,684	18,181	42.3	$50,551	16.2	1.7	9.7	0.3	2.3
45459 / Washington Township / OH / 7.9 mi.	6,970	11,917	58.5	$60,170	7.5	1.2	2.1	0.1	3.0
45429 / Washington Township / OH / 4.8 mi.	6,562	12,141	54.0	$51,411	5.2	1.0	1.0	0.2	1.9
45342 / Miamisburg / OH / 9.1 mi.	5,379	12,943	41.6	$46,003	7.0	1.0	2.6	0.1	2.0
45458 / Washington Township / OH / 9.4 mi.	5,124	10,364	49.4	$65,059	10.1	1.3	3.6	0.1	4.0
45324 / Fairborn / OH / 8.8 mi.	5,025	16,076	31.3	$37,745	13.6	1.7	6.7	0.3	3.0
45420 / Kettering / OH / 3.5 mi.	4,820	12,487	38.6	$36,311	5.6	1.3	2.0	0.3	0.9
45385 / Xenia / OH / 12.4 mi.	4,273	13,239	32.3	$41,396	15.4	1.0	12.0	0.3	0.4
45440 / Washington Township / OH / 6.5 mi.	4,143	8,211	50.5	$52,803	7.2	1.1	2.5	0.1	2.3
45414 / Northridge / OH / 4.6 mi.	4,011	8,956	44.8	$37,535	12.8	0.9	9.4	0.2	0.8
45402 / Dayton / OH / 0 mi.	3,985	1,502	265.3	$13,607	42.9	1.9	37.9	0.5	0.6
45322 / Union / OH / 9.6 mi.	3,888	8,048	48.3	$49,781	6.8	0.9	3.7	0.2	0.9
45406 / Trotwood / OH / 3.5 mi.	3,800	11,331	33.5	$30,661	82.8	1.1	79.0	0.2	0.3
45373 / Troy / OH / 17.9 mi.	3,746	12,669	29.6	$44,401	7.5	0.8	3.5	0.2	1.7
45431 / WPAFB / OH / 3.3 mi.	3,636	8,809	41.3	$43,523	13.4	2.3	5.6	0.2	3.5
45449 / West Carrollton / OH / 6.7 mi.	3,150	8,206	38.4	$42,774	9.4	1.3	5.0	0.2	1.6
45419 / Oakwood / OH / 2.9 mi.	3,147	6,810	46.2	$51,885	4.2	1.1	1.0	0.2	1.0
45377 / Vandalia / OH / 8.5 mi.	3,121	6,303	49.5	$45,576	3.9	0.8	0.9	0.2	1.0
45426 / Trotwood / OH / 6.4 mi.	3,079	7,236	42.6	$36,155	68.1	0.9	64.3	0.3	0.3
45066 / Springboro / OH / 13 mi.	3,049	5,753	53.0	$75,510	4.2	1.0	0.8	0.2	1.4
45432 / Kettering / OH / 5.9 mi.	2,831	6,598	42.9	$44,942	6.9	1.2	2.3	0.2	1.8
45415 / Trotwood / OH / 6.1 mi.	2,667	5,318	50.2	$52,056	19.1	1.1	15.1	0.1	1.6
45371 / Tipp City / OH / 12.5 mi.	2,643	6,639	39.8	$52,623	2.5	0.9	0.2	0.2	0.6
45405 / Dayton / OH / 2.3 mi.	2,610	10,406	25.1	$29,468	53.3	1.6	48.0	0.3	0.6
45434 / Dayton / OH / 7.9 mi.	2,394	3,444	69.5	$77,207	7.1	1.1