Watertown Daily Times... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Watertown Daily Times

Watertown, New York

Owner: Johnson Newspaper Corp. (N.Y.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

2.1

2004

2.0

2003

1.9

2002

0.0

2001

0.0

2000

0.0

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

0.0

1994

0.0

1993

Did not report

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Watertown Daily Times

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

2.1

8.9

2004

2.0

8.9

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Johnson Newspaper Corp. (N.Y.),

has a companywide, circulation-weighted Diversity Index of 18.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Watertown Daily Times

This newspaper's Newsroom Diversity Index is 24.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 112 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 31,507 ranks 324 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Watertown Daily Times

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.4

5,898

Black

3.1

7,537

Asian and Pacific Islander

0.7

1,808

Native-American

1.7

4,257

Other non-white

0.1

201

Multi-racial

0.9

2,299

Non-white

8.9

22,000

White

91.1

224,557

Total

246,557

Home county: Jefferson

Race/ethnicity

% of population

Number of residents

Hispanic

4.2

4,677

Black

5.6

6,257

Asian and Pacific Islander

1.0

1,147

Native-American

0.5

500

Other non-white

0.2

163

Multi-racial

1.4

1,605

Non-white

12.8

14,349

White

87.2

97,389

Total

111,738

The home county of this newspaper is Jefferson.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Watertown Daily Times

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

13601 / Watertown / NY / 0 mi.

7,251

14,591

49.7

$31,576

11.9

3.6

5.0

0.5

1.1

13662 / Massena / NY / 83.5 mi.

1,660

6,927

24.0

$33,037

5.5

1.1

0.3

2.7

0.6

13619 / Carthage / NY / 17.6 mi.

1,419

4,183

33.9

$32,384

7.7

2.3

2.6

0.5

0.9

13617 / Canton / NY / 56.4 mi.

1,363

3,422

39.8

$38,294

5.6

1.3

2.4

0.4

0.7

13367 / Lowville / NY / 21.5 mi.

1,250

3,191

39.2

$34,794

2.7

0.7

0.5

0.3

0.6

13642 / Gouverneur / NY / 33.1 mi.

1,235

3,561

34.7

$29,773

12.4

4.4

6.5

0.3

0.4

13676 / Potsdam / NY / 68.1 mi.

1,147

5,501

20.9

$30,585

6.2

1.2

1.4

0.3

2.3

13669 / Ogdensburg / NY / 58.1 mi.

973

6,165

15.8

$31,707

12.7

4.4

6.5

0.7

0.6

13624 / Clayton / NY / 18.5 mi.

751

1,846

40.7

$36,396

22.2

8.7

12.5

0.3

13605 / Adams / NY / 12.9 mi.

721

1,795

40.2

$35,942

2.5

1.0

0.3

0.1

0.2

13634 / Dexter / NY / 8.9 mi.

589

1,419

41.5

$37,692

2.5

0.6

0.3

0.6

0.3

13607 / Alexandria Bay / NY / 23.5 mi.

437

875

49.9

$33,000

1.5

0.4

0.1

0.2

0.0

13612 / Black River / NY / 6.3 mi.

400

1,032

38.8

$37,457

6.2

1.2

1.9

0.3

1.6

13637 / Evans Mills / NY / 9.9 mi.

381

1,307

29.2

$34,630

24.8

8.7

11.0

0.7

1.6

13606 / Adams Center / NY / 8.3 mi.

379

987

38.4

$41,827

2.3

0.5

0.1

0.3

0.4

13648 / Harrisville / NY / 33 mi.

363

932

38.9

$32,366

2.3

0.3

0.1

0.5

13685 / Sackets Harbor / NY / 8.8 mi.

338

966

35.0

$42,944

3.7

1.5

0.4

0.3

0.4

13673 / Philadelphia / NY / 17.1 mi.

329

822

40.0

$31,810

11.5

3.8

4.3

0.4

1.2

13622 / Chaumont / NY / 13.8 mi.

322

794

40.6

$36,927

2.7

0.7

1.1

0.2

0.1

13691 / Theresa / NY / 19.3 mi.

313

974

32.1

$36,500

3.5

0.6

1.5

0.3

13615 / Brownville / NY / 5.5 mi.

310

420

73.8

$37,500

2.3

0.7

0.2

0.1

0.3

13668 / Norwood / NY / 72.3 mi.

300

1,254

23.9

$38,563

2.0

0.6

0.2

0.4

13327 / Croghan / NY / 31.3 mi.

295

776

38.0

$33,716

1.1

0.5

0.2

0.1

13618 / Cape Vincent / NY / 21.8 mi.

295

765

38.6

$37,059

2.2

0.5

0.3

0.4

13656 / La Fargeville / NY / 15.6 mi.

295

934

31.6

$36,016

3.3

0.6

0.9

0.6

0.3

13626 / Copenhagen / NY / 13.4 mi.

284

770

36.9

$35,152

4.4

1.9

1.0

0.2

0.1

13667 / Norfolk / NY / 76.6 mi.

270

1,390

19.4

$31,429

3.4

0.6

0.5

0.8

0.7

13613 / Brasher Falls / NY / 85.7 mi.

253

989

25.6

$30,574

3.7

0.9

0.2

1.6

0.3

13660 / Madrid / NY / 67.1 mi.

245

689

35.6

$35,664

3.4

0.8

1.4

0.3

0.6

13646 / Hammond / NY / 34.6 mi.

230

905

25.4

$28,036

3.1

0.8

0.5

0.8

0.1

13625 / Colton / NY / 59 mi.

208

744

28.0

$37,684

1.4

0.4

0.0

0.3

0.2

13679 / Redwood / NY / 25.4 mi.

192

658

29.2

$32,264

2.3

0.9

0.5

0.1

13608 / Antwerp / NY / 24.8 mi.

184

568

32.4

$35,000

3.7

1.7

0.7

0.1

0.4

13655 / Hogansburg / NY / 95.2 mi.

179

864

20.7

$32,500

97.3

0.9

0.1

95.8

0.0

13630 / De Kalb Junction / NY / 46.7 mi.

178

511

34.8

$33,603

1.6

0.1

13650 / Henderson / NY / 18.6 mi.

176

551

31.9

$36,711

1.7

0.6

0.2

0.1

13368 / Lyons Falls / NY / 36.3 mi.

163

442

36.9

$30,833

1.6

0.2

0.8

0.1

0.0

13620 / Castorland / NY / 23.9 mi.

162

871

18.6

$37,244

2.4

0.6

0.8

0.2

0.0

13635 / Edwards / NY / 39.4 mi.

158

401

39.4

$31,875

2.1

0.9

0.4

0.0

13690 / Star Lake / NY / 47.3 mi.

157

470

33.4

$33,456

4.2

1.1

0.3

1.1

0.4

13661 / Mannsville / NY / 19.2 mi.

156

726

21.5

$41,532

2.5

0.7

0.4

0.3

0.4

13652 / Hermon / NY / 46.9 mi.

154

697

22.1

$32,027

1.5

0.3

0.1

0.5

13654 / Heuvelton / NY / 45.5 mi.

154

796

19.3

$31,286

1.9

0.3

0.2

0.3

13616 / Calcium / NY / 4.7 mi.

153

779

19.6

$32,553

26.4

8.9

13.4

0.8

1.5

13142 / Pulaski / NY / 32.8 mi.

146

2,557

5.7

$37,243

2.1

0.6

0.1

0.3

12986 / Tupper Lake / NY / 74.7 mi.

141

2,593

5.4

$35,808

2.9

0.6

1.2

0.3

0.1

13343 / Glenfield / NY / 37 mi.

141

675

20.9

$34,091

1.8

0.5

0.2

0.3

13145 / Sandy Creek / NY / 24 mi.

129

752

17.2

$30,798

2.0

0.4

0.0

0.5

0.1

13697 / Winthrop / NY / 76.9 mi.

119

845

14.1

$29,162

2.6

0.6

0.5

0.4

0.2

13684 / Russell / NY / 50.9 mi.

115

378

30.4

$29,141

1.4

0.3

0.2

0.3

0.1

13694 / Waddington / NY / 70.7 mi.

115

576

20.0

$36,544

1.3

0.3

0.0

0.4

0.0

12953 / Malone / NY / 97.1 mi.

113

4,603

2.5

$28,191

27.8

10.3

16.0

0.5

0.6

13682 / Rodman / NY / 8.4 mi.

113

296

38.2

$34,773

3.5

1.4

0.9

0.8

0.0

13603 / Watertown / NY / 8.1 mi.

111

2,254

4.9

$31,528

39.3

13.2

18.0

0.6

3.2

13658 / Lisbon / NY / 61 mi.

103

849

12.1

$34,637

2.8

0.6

0.3

0.7

0.2

13693 / Three Mile Bay / NY / 18.1 mi.

200

49.5

$37,143

1.3

0.4

0.2

12980 / Saint Regis Falls / NY / 78.1 mi.

537

18.2

$26,979

1.4

0.2

0.0

0.7

0.0

12967 / North Lawrence / NY / 82.8 mi.

404

23.5

$31,815

2.6

0.8

0.1

0.6

0.1

13433 / Port Leyden / NY / 42 mi.

637

13.7

$30,671

1.4

0.4

0.1

0.0

13473 / Turin / NY / 32.2 mi.

279

31.2

$39,063

0.9

0.1

0.3

0.1

13672 / Parishville / NY / 68.5 mi.

158

52.5

$37,656

2.5

0.0

0.3

1.1

0.0

13665 / Natural Bridge / NY / 24.5 mi.

308

26.6

$28,000

6.4

2.2

0.5

2.2

0.2

13602 / Fort Drum / NY / 18.8 mi.

658.3

$58,750

39.8

13.4

21.2

0.8

2.6

13670 / Oswegatchie / NY / 44.4 mi.

248

31.9

$28,500

3.1

0.2

1.3

1.1

0.2

12914 / Bombay / NY / 93.6 mi.

458

16.8

$29,083

31.6

0.3

0.2

29.6

0.3

13687 / South Colton / NY / 63.9 mi.

134

53.0

$40,893

1.8

0.0

13309 / Boonville / NY / 44.3 mi.

2,277

3.1

$34,736

1.1

0.2

0.1

0.2

13664 / Morristown / NY / 44.6 mi.

138

50.7

$24,167

5.6

2.1

1.8

0.9

0.6

13681 / Richville / NY / 39.2 mi.

299

23.4

$31,103

3.5

0.2

1.0

0.5

0.1

13659 / Lorraine / NY / 15.8 mi.

207

30.0

$35,179

1.7

0.6

0.4

0.0

12965 / Nicholville / NY / 81.2 mi.

188

31.4

$31,625

1.6

0.6

0.2

0.6

0.2

13083 / Lacona / NY / 22.3 mi.

677

8.7

$36,094

2.3

1.1

0.1

0.0

0.1

13680 / Rensselaer Falls / NY / 48.6 mi.

443

11.5

$36,500

4.2

1.2

0.9

0.5

0.4

12937 / Fort Covington / NY / 98 mi.

584

8.4

$31,902

9.2

1.4

0.5

6.0

0.5

12957 / Moira / NY / 90.7 mi.

705

7.0

$30,375

2.7

0.6

1.1

0.2

13638 / Felts Mills / NY / 9.1 mi.

146

33.6

$36,111

14.3

7.4

2.8

0.3

0.6

12927 / Cranberry Lake / NY / 56.2 mi.

123

38.2

$39,583

1.9

1.2

0.0

13312 / Brantingham / NY / 36.3 mi.

289

16.3

$33,594

1.3

0.3

0.0

0.3

13640 / Wellesley Island / NY / 22.8 mi.

160

29.4

$43,750

1.2

0.3

0.0

12983 / Saranac Lake / NY / 87.6 mi.

3,206

1.4

$32,529

3.5

0.9

0.6

0.3

0.6

13621 / Chase Mills / NY / 75.1 mi.

283

15.9

$32,750

1.9

0.1

0.0

1.4

0.0

12916 / Brushton / NY / 90.7 mi.

727

5.5

$24,868

2.7

1.0

0.4

0.1

13325 / Constableville / NY / 31.5 mi.

358

10.6

$35,938

0.6

0.1

0.0

0.2

0.1

12966 / North Bangor / NY / 93.5 mi.

1,016

3.2

$31,458

3.2

1.1

0.1

0.8

0.2

12946 / Lake Placid / NY / 97 mi.

2,685

1.2

$35,063

19.0

6.9

10.0

0.4

1.0

13144 / Richland / NY / 26.9 mi.

529

5.5

$33,839

2.3

0.4

1.0

0.4

0.1

File

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Time

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