Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Post-Standard, Syracuse
Syracuse, New York
Owner: Advance (Newhouse) (N.Y.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	14.8
2004	14.6
2003	13.1
2002	11.6
2001	13.5
2000	11.7
1999	13.6
1998	12.1
1997	12.7
1996	12.7
1995	12.1
1994	10.0
1993	Did not report
1992	10.3
1991	7.6
1990	7.4
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Post-Standard, Syracuse
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	14.8	11.6	127
2004	14.6	11.7	125
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Advance (Newhouse) (N.Y.),
has a companywide, circulation-weighted Diversity Index of 63.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Post-Standard, Syracuse
This newspaper's Newsroom Diversity Index is 127.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 5 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 118,962 ranks 87 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Post-Standard, Syracuse
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	2.0	15,784
Black	6.1	47,175
Asian and Pacific Islander	1.4	11,128
Native-American	0.6	4,873
Other non-white	0.1	766
Multi-racial	1.4	10,560
Non-white	11.7	90,286
White	88.3	683,307
Total		773,593
	Home county:  Onondaga
Race/ethnicity	% of population	Number of residents
Hispanic	2.4	11,175
Black	9.1	41,772
Asian and Pacific Islander	2.1	9,632
Native-American	0.8	3,721
Other non-white	0.1	579
Multi-racial	1.7	7,858
Non-white	16.3	74,737
White	83.7	383,599
Total		458,336
The home county of this newspaper is Onondaga.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Post-Standard, Syracuse
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
13027 / Van Buren / NY / 11.7 mi.	5,113	11,401	44.8	$51,684	3.9	0.9	0.9	0.3	1.0
13090 / Lvrpool / NY / 7.4 mi.	4,964	11,526	43.1	$52,828	9.8	1.4	4.1	0.4	2.3
13212 / Syracuse / NY / 5.3 mi.	4,482	8,562	52.3	$41,983	5.3	0.9	1.6	0.5	1.1
13088 / Salina / NY / 4.7 mi.	4,473	9,699	46.1	$43,245	8.6	1.5	2.7	0.3	2.6
13057 / East Syracuse / NY / 4.8 mi.	4,400	6,273	70.1	$41,626	5.4	1.0	1.2	0.6	1.5
13021 / Throop / NY / 20.9 mi.	4,289	16,322	26.3	$35,640	9.4	2.2	5.3	0.2	0.6
13219 / Westvale / NY / 3.3 mi.	4,033	6,318	63.8	$47,427	4.3	1.1	0.9	0.3	0.9
13031 / Split Rock / NY / 6.6 mi.	3,539	6,030	58.7	$50,929	4.0	0.8	0.9	0.4	1.1
13126 / Southwest Oswego / NY / 30.9 mi.	3,434	13,257	25.9	$35,079	5.3	2.3	1.0	0.3	0.8
13210 / Syracuse / NY / 1.3 mi.	3,403	9,618	35.4	$19,397	36.4	4.4	21.5	0.3	7.3
13206 / Syracuse / NY / 2.4 mi.	3,169	7,846	40.4	$31,871	12.8	2.4	6.3	0.8	1.2
13069 / Volney / NY / 21.5 mi.	3,101	10,171	30.5	$34,443	3.3	1.4	0.5	0.3	0.3
13208 / Syracuse / NY / 1.6 mi.	3,031	9,173	33.0	$26,313	19.8	3.1	6.5	1.4	5.6
13202 / Syracuse / NY / 0.2 mi.	2,997	2,372	126.3	$10,000	73.8	9.4	56.4	0.7	5.0
13039 / Cicero / NY / 7.2 mi.	2,976	5,284	56.3	$57,538	4.6	1.0	1.4	0.3	1.0
13104 / Manlius / NY / 9.1 mi.	2,930	5,443	53.8	$65,246	6.8	1.1	0.9	0.1	3.6
13215 / Syracuse / NY / 4.8 mi.	2,799	5,236	53.5	$57,763	4.8	1.0	1.2	0.4	1.3
13066 / Fville / NY / 6.5 mi.	2,776	4,966	55.9	$65,885	6.4	1.3	0.9	0.1	3.2
13204 / Syracuse / NY / 1.3 mi.	2,553	8,528	29.9	$21,387	41.0	13.5	20.6	1.8	0.6
13209 / Syracuse / NY / 4.8 mi.	2,482	5,668	43.8	$38,976	4.7	1.7	0.7	0.7	0.5
13214 / Syracuse / NY / 3.6 mi.	2,197	3,097	70.9	$52,587	18.6	2.0	11.5	0.2	2.9
13203 / Syracuse / NY / 1 mi.	2,161	7,248	29.8	$25,589	26.6	4.0	13.6	1.4	4.2
13205 / Syracuse / NY / 2.6 mi.	2,085	7,887	26.4	$23,125	59.0	3.2	49.7	1.3	1.6
13207 / Syracuse / NY / 2.1 mi.	1,912	5,585	34.2	$37,757	42.0	4.2	32.6	1.2	0.5
13224 / Syracuse / NY / 2.3 mi.	1,668	3,788	44.0	$44,960	45.5	3.2	36.2