Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Daily Gazette, Schenectady
Schenectady, New York
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	Did not report
2004	Did not report
2003	Did not report
2002	Did not report
2001	Did not report
2000	Did not report
1999	Did not report
1998	Did not report
1997	Did not report
1996	Did not report
1995	Did not report
1994	1.0
1993	2.2
1992	2.2
1991	Did not report
1990	Did not report
The latest year at peak is	1993
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Daily Gazette, Schenectady
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	N/A	9.4	N/A
2004	N/A	9.0	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Daily Gazette, Schenectady
		This paper
						Peer group
The median Diversity Index is 44 for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 49,890 ranks 208 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Daily Gazette, Schenectady
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	2.7	12,179
Black	3.3	14,953
Asian and Pacific Islander	1.5	6,787
Native-American	0.2	831
Other non-white	0.1	538
Multi-racial	1.1	5,085
Non-white	9.0	40,373
White	91.0	409,724
Total		450,097
	Home county:  Schenectady
Race/ethnicity	% of population	Number of residents
Hispanic	3.2	4,639
Black	6.5	9,456
Asian and Pacific Islander	2.0	2,900
Native-American	0.2	309
Other non-white	0.2	267
Multi-racial	1.7	2,446
Non-white	13.7	20,017
White	86.3	126,538
Total		146,555
The home county of this newspaper is Schenectady.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Daily Gazette, Schenectady
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
12302 / Stoodley Corners / NY / 2.9 mi.	5,453	10,690	51.0	$51,730	3.5	1.2	0.7	0.1	0.9
12306 / Schenectady / NY / 2.7 mi.	5,088	10,141	50.2	$41,712	4.5	1.4	1.3	0.2	0.7
12303 / Schenectady / NY / 2 mi.	4,251	11,397	37.3	$42,665	9.7	2.5	4.4	0.2	0.9
12309 / Upper Union / NY / 2.8 mi.	4,178	11,290	37.0	$65,417	11.0	1.8	3.4	0.1	4.7
12010 / West Glenville / NY / 14.4 mi.	2,772	11,908	23.3	$31,766	13.7	11.1	1.2	0.1	0.6
12308 / Schenectady / NY / 1 mi.	2,562	5,832	43.9	$33,105	20.8	5.8	9.4	0.3	1.8
12020 / West Milton / NY / 12.9 mi.	2,420	10,611	22.8	$49,751	4.4	1.7	1.0	0.2	0.6
12304 / Schenectady / NY / 2.6 mi.	2,342	8,349	28.1	$34,272	23.4	4.9	12.7	0.3	2.7
12065 / Jonesville / NY / 7.6 mi.	1,791	15,677	11.4	$58,132	6.9	1.7	1.4	0.1	2.6
12305 / Schenectady / NY / 0.2 mi.	1,473	2,451	60.1	$20,781	24.6	4.5	13.1	0.4	4.1
12866 / Saratoga Springs / NY / 18.6 mi.	1,322	13,991	9.4	$46,463	6.5	1.7	2.5	0.2	0.9
12078 / West Bush / NY / 24.3 mi.	1,194	9,814	12.2	$30,813	4.4	1.4	1.2	0.2	0.6
12019 / Charlton / NY / 8 mi.	1,160	4,999	23.2	$64,673	3.6	0.8	0.7	0.1	1.2
12118 / Mechanicville / NY / 12.8 mi.	951	4,892	19.4	$40,742	3.0	1.2	0.5	0.1	0.6
12027 / Burnt Hills / NY / 6.9 mi.	848	1,350	62.8	$62,569	2.5	0.7	0.7	0.3	0.4
12095 / Rockwood / NY / 23.9 mi.	799	4,865	16.4	$34,530	9.5	3.1	4.3	0.2	1.0
12043 / Seward / NY / 27.2 mi.	714	2,917	24.5	$34,679	6.0	2.2	1.7	0.2	0.9
12205 / Roessleville / NY / 8.6 mi.	711	11,045	6.4	$47,473	9.6	1.7	4.0	0.1	2.6
12053 / Delanson / NY / 12.7 mi.	549	1,622	33.8	$55,000	2.4	0.4	0.4	0.3	0.2
12307 / Schenectady / NY / 0.8 mi.	539	2,695	20.0	$18,071	61.8	13.2	40.9	0.7	1.3
12025 / Vail Mills / NY / 19.9 mi.	520	2,217	23.5	$40,421	2.4	0.9	0.6	0.2	0.1
12157 / Schoharie / NY / 20 mi.	460	1,528	30.1	$41,535	2.4	1.0	0.5	0.4	0.1
12203 / Westmere / NY / 10 mi.	374	12,259	3.1	$41,727	17.4	3.7	7.2	0.1	4.9
12148 / Vischer Ferry / NY / 4.2 mi.	360	1,128	31.9	$70,344	4.4	1.2	0.6	0.1	1.8
12074 / Mosherville / NY / 14.8 mi.	306	1,200	25.5	$47,857	2.4	1.4	0.2	0.0	0.3
12122 / Middleburgh / NY / 23.3 mi.	298