Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Reno Gazette-Journal | ||||||||||
Reno, Nevada | ||||||||||
Owner: Gannett Co. (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 17.6 | |||||||||
2004 | 16.9 | |||||||||
2003 | 16.7 | |||||||||
2002 | 16.7 | |||||||||
2001 | 11.9 | |||||||||
2000 | 16.7 | |||||||||
1999 | 15.8 | |||||||||
1998 | 16.9 | |||||||||
1997 | 17.6 | |||||||||
1996 | 16.9 | |||||||||
1995 | 15.3 | |||||||||
1994 | 11.1 | |||||||||
1993 | 10.1 | |||||||||
1992 | 6.3 | |||||||||
1991 | Did not report | |||||||||
1990 | 12.5 | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Reno Gazette-Journal | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 17.6 | 24.7 | 71 | |||||||
2004 | 16.9 | 24.6 | 69 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Gannett Co. (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 89. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Reno Gazette-Journal | ||||||||||
This newspaper's Newsroom Diversity Index is 71. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 50, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 27 out of 90 | ||||||||||
newspapers reporting in the category of 50,001 to 100,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 66,409 ranks 150 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Reno Gazette-Journal | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 15.3 | 77,754 | ||||||||
Black | 1.8 | 9,072 | ||||||||
Asian and Pacific Islander | 3.6 | 18,229 | ||||||||
Native-American | 1.8 | 9,334 | ||||||||
Other non-white | 0.1 | 600 | ||||||||
Multi-racial | 2.0 | 10,251 | ||||||||
Non-white | 24.6 | 125,240 | ||||||||
White | 75.4 | 384,612 | ||||||||
Total | 509,852 | |||||||||
Home county: Washoe | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 16.6 | 56,301 | ||||||||
Black | 2.0 | 6,734 | ||||||||
Asian and Pacific Islander | 4.7 | 15,799 | ||||||||
Native-American | 1.5 | 5,181 | ||||||||
Other non-white | 0.1 | 432 | ||||||||
Multi-racial | 2.1 | 7,204 | ||||||||
Non-white | 27.0 | 91,651 | ||||||||
White | 73.0 | 247,835 | ||||||||
Total | 339,486 | |||||||||
The home county of this newspaper is Washoe. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Reno Gazette-Journal | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
89502 / Reno / NV / 0 mi. | 8,455 | 18,532 | 45.6 | $34,237 | 44.6 | 33.6 | 2.3 | 1.9 | 4.5 | |
89509 / Reno / NV / 5.2 mi. | 7,999 | 18,736 | 42.7 | $54,334 | 16.3 | 8.4 | 1.3 | 0.7 | 4.1 | |
89511 / Reno / NV / 7.9 mi. | 5,894 | 11,271 | 52.3 | $63,279 | 11.4 | 5.5 | 0.9 | 0.5 | 2.6 | |
89431 / Sparks / NV / 3.1 mi. | 4,310 | 13,722 | 31.4 | $37,473 | 38.7 | 27.8 | 2.5 | 1.2 | 5.1 | |
89503 / Reno / NV / 5.9 mi. | 3,854 | 12,881 | 29.9 | $38,913 | 22.6 | 9.9 | 1.7 | 0.9 | 7.3 | |
89434 / Sparks / NV / 5.1 mi. | 3,470 | 8,148 | 42.6 | $51,054 | 23.1 | 11.4 | 2.2 | 0.7 | 6.4 | |
89506 / Reno / NV / 18.4 mi. | 3,432 | 11,118 | 30.9 | $50,510 | 20.3 | 11.9 | 2.0 | 1.6 | 2.2 | |
89436 / Sparks / NV / 9.3 mi. | 3,257 | 7,259 | 44.9 | $70,327 | 15.3 | 6.6 | 1.0 | 2.5 | 3.0 | |
89523 / Reno / NV / 10.7 mi. | 2,366 | 6,534 | 36.2 | $59,212 | 18.5 | 6.7 | 1.3 | 0.5 | 7.5 | |
89512 / Reno / NV / 5 mi. | 2,152 | 8,976 | 24.0 | $28,726 | 49.6 | 31.5 | 5.4 | 1.3 | 8.8 | |
89701 / Carson City / NV / 25 mi. | 1,836 | 9,328 | 19.7 | $43,101 | 24.5 | 16.2 | 2.9 | 1.9 | 2.0 | |
89501 / Reno / NV / 4.1 mi. | 1,615 | 1,567 | 103.1 | $22,342 | 36.6 | 17.1 | 4.0 | 1.2 | 12.1 | |
89410 / Gardnerville / NV / 38.3 mi. | 1,554 | 7,745 | 20.1 | $49,522 | 12.9 | 7.6 | 0.3 | 2.3 | 1.0 | |
89433 / Sun Valley / NV / 8 mi. | 1,309 | 6,476 | 20.2 | $41,830 | 29.6 | 21.0 | 2.1 | 1.5 | 2.8 | |
89703 / Carson City / NV / 24.3 mi. | 1,179 | 4,098 | 28.8 | $50,000 | 11.9 | 5.2 | 0.3 | 3.5 | 1.6 | |
89406 / Fallon / NV / 75.5 mi. | 1,102 | 8,895 | 12.4 | $40,815 | 20.2 | 8.7 | 1.6 | 4.5 | 2.8 | |
89706 / Carson City / NV / 22.8 mi. | 927 | 7,385 | 12.6 | $36,891 | 22.1 | 16.4 | 0.6 | 1.8 | 1.6 | |
89423 / Minden / NV / 35.9 mi. | 922 | 3,184 | 29.0 | $58,110 | 8.7 | 5.4 | 0.1 | 0.7 | 0.9 | |
89445 / Winnemucca / NV / 140 mi. | 842 | 5,415 | 15.5 | $48,411 | 23.4 | 18.6 | 0.5 | 1.7 | 0.7 | |
89408 / Fernley / NV / 32.3 mi. | 738 | 3,189 | 23.1 | $44,581 | 13.8 | 8.8 | 0.3 | 1.4 | 0.9 | |
89447 / Yerington / NV / 55 mi. | 531 | 3,150 | 16.9 | $33,392 | 25.0 | 17.5 | 0.9 | 4.5 | 0.4 | |
89439 / Verdi / NV / 12.9 mi. | 458 | 590 | 77.6 | $57,283 | 5.2 | 2.8 | 0.4 | 0.3 | 0.8 | |
96161 / Truckee / CA / 24.8 mi. | 410 | 5,889 | 7.0 | $58,113 | 15.4 | 12.2 | 0.2 | 0.5 | 0.9 | |
93514 / Bishop / CA / 157.2 mi. | 404 | 5,642 | 7.2 | $37,969 | 22.4 | 11.1 | 0.1 | 8.0 | 0.9 | |
89419 / Lovelock / NV / 83.9 mi. | 359 | 1,378 | 26.1 | $40,287 | 33.6 | 20.4 | 7.0 | 3.6 | 0.7 | |
89403 / Dayton / NV / 21 mi. | 342 | 3,103 | 11.0 | $43,986 | 12.3 | 8.7 | 0.4 | 1.0 | 0.8 | |
89449 / Stateline / NV / 38 mi. | 309 | 1,682 | 18.4 | $46,550 | 19.1 | 12.0 | 0.7 | 0.5 | 4.2 | |
89705 / Carson City / NV / 28.4 mi. | 289 | 1,614 | 17.9 | $56,129 | 13.2 | 9.5 | 0.4 | 0.9 | 0.9 | |
89801 / Elko / NV / 231.6 mi. | 281 | 7,529 | 3.7 | $48,656 | 27.4 | 19.4 | 0.3 | 4.7 | 1.1 | |
96130 / Susanville / CA / 86.2 mi. | 273 | 5,563 | 4.9 | $38,386 | 30.7 | 14.2 | 9.0 | 3.1 | 1.5 | |
89415 / Hawthorne / NV / 83.4 mi. | 264 | 1,731 | 15.3 | $34,965 | 18.8 | 8.4 | 5.5 | 2.3 | 1.0 | |
89704 / Washoe Valley / NV / 14.1 mi. | 257 | 1,608 | 16.0 | $63,889 | 6.6 | 3.5 | 0.3 | 0.7 | 1.0 | |
89049 / Tonopah / NV / 201.1 mi. | 213 | 1,193 | 17.9 | $37,692 | 13.6 | 5.9 | 1.8 | 2.3 | 0.7 | |
89444 / Wellington / NV / 55.2 mi. | 212 | 1,071 | 19.8 | $35,993 | 15.4 | 11.6 | 0.5 | 1.2 | 0.6 | |
89429 / Silver Springs / NV / 26.5 mi. | 207 | 2,552 | 8.1 | $34,381 | 11.5 | 4.7 | 0.9 | 1.8 | 0.7 | |
93517 / Bridgeport / CA / 93.3 mi. | 188 | 301 | 62.5 | $36,281 | 25.3 | 15.3 | 2.1 | 4.4 | 1.7 | |
96143 / Kings Beach / CA / 22.1 mi. | 180 | 1,749 | 10.3 | $38,366 | 44.2 | 41.5 | 0.3 | 0.7 | 0.6 | |
96113 / Herlong / CA / 60.9 mi. | 172 | 369 | 46.6 | $34,405 | 30.9 | 10.6 | 9.3 | 5.6 | 0.8 | |
89440 / Virginia City / NV / 12.7 mi. | 158 | 451 | 35.0 | $37,311 | 8.0 | 3.4 | 0.1 | 2.1 | 0.5 | |
89820 / Battle Mountain / NV / 172.3 mi. | 148 | 1,878 | 7.9 | $47,846 | 25.3 | 19.4 | 0.1 | 3.9 | 0.3 | |
96145 / Tahoe City / CA / 31.6 mi. | 129 | 1,683 | 7.7 | $54,545 | 6.7 | 3.1 | 0.4 | 0.5 | 1.2 | |
96122 / Portola / CA / 45.7 mi. | 126 | 1,720 | 7.3 | $32,692 | 16.9 | 10.1 | 0.5 | 2.1 | 0.8 | |
96126 / Sierraville / CA / 29.3 mi. | 121 | 86 | 140.7 | $33,125 | 6.8 | 2.4 | 0.0 | 1.5 | 1.0 | |
89442 / Wadsworth / NV / 30.5 mi. | 106 | 410 | 25.9 | $33,500 | 67.7 | 10.1 | 0.2 | 54.9 | 0.2 | |
89448 / Zephyr Cove / NV / 34.4 mi. | 105 | 1,180 | 8.9 | $60,368 | 7.4 | 3.2 | 0.3 | 0.5 | 2.0 | |
96103 / Blairsden-Graeagle / CA / 54.8 mi. | 103 | 884 | 11.7 | $50,888 | 5.4 | 2.2 | 0.2 | 0.8 | 0.5 | |
89411 / Genoa / NV / 34.2 mi. | 78 | 182 | 42.9 | $85,299 | 9.5 | 5.0 | 0.7 | 0.7 | 0.5 | |
89822 / Carlin / NV / 212.2 mi. | 67 | 793 | 8.4 | $49,500 | 14.1 | 8.2 | 1.9 | 1.7 | 0.6 | |
89427 / Schurz / NV / 68 mi. | 62 | 305 | 20.3 | $24,412 | 87.7 | 10.0 | 2.0 | 72.0 | 0.2 | |
93546 / Mammoth Lakes / CA / 134.5 mi. | 51 | 3,273 | 1.6 | $46,858 | 24.9 | 20.6 | 0.3 | 0.4 | 1.3 | |
95971 / Quincy / CA / 69.4 mi. | 47 | 2,690 | 1.7 | $36,938 | 10.1 | 3.9 | 1.6 | 1.8 | 0.8 | |
89301 / Ely / NV / 251.2 mi. | 40 | 2,524 | 1.6 | $37,210 | 23.1 | 12.2 | 5.0 | 3.1 | 1.2 | |
89405 / Empire / NV / 50.3 mi. | 39 | 151 | 25.8 | $42,188 | 31.9 | 27.1 | 0.0 | 3.1 | 0.2 | |
89316 / Eureka / NV / 189.3 mi. | 25 | 429 | 5.8 | $43,594 | 15.3 | 9.8 | 0.3 | 1.5 | 1.0 | |
File | nv_reno_gazette-journal | |||||||||
Time | 5/20/05 3:19 PM | |||||||||
Page | 150 | |||||||||
Member | 126600 |