Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Reno Gazette-Journal
Reno, Nevada
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	17.6
2004	16.9
2003	16.7
2002	16.7
2001	11.9
2000	16.7
1999	15.8
1998	16.9
1997	17.6
1996	16.9
1995	15.3
1994	11.1
1993	10.1
1992	6.3
1991	Did not report
1990	12.5
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Reno Gazette-Journal
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	17.6	24.7	71
2004	16.9	24.6	69
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Reno Gazette-Journal
This newspaper's Newsroom Diversity Index is 71.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 27 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 66,409 ranks 150 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Reno Gazette-Journal
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	15.3	77,754
Black	1.8	9,072
Asian and Pacific Islander	3.6	18,229
Native-American	1.8	9,334
Other non-white	0.1	600
Multi-racial	2.0	10,251
Non-white	24.6	125,240
White	75.4	384,612
Total		509,852
	Home county:  Washoe
Race/ethnicity	% of population	Number of residents
Hispanic	16.6	56,301
Black	2.0	6,734
Asian and Pacific Islander	4.7	15,799
Native-American	1.5	5,181
Other non-white	0.1	432
Multi-racial	2.1	7,204
Non-white	27.0	91,651
White	73.0	247,835
Total		339,486
The home county of this newspaper is Washoe.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Reno Gazette-Journal
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
89502 / Reno / NV / 0 mi.	8,455	18,532	45.6	$34,237	44.6	33.6	2.3	1.9	4.5
89509 / Reno / NV / 5.2 mi.	7,999	18,736	42.7	$54,334	16.3	8.4	1.3	0.7	4.1
89511 / Reno / NV / 7.9 mi.	5,894	11,271	52.3	$63,279	11.4	5.5	0.9	0.5	2.6
89431 / Sparks / NV / 3.1 mi.	4,310	13,722	31.4	$37,473	38.7	27.8	2.5	1.2	5.1
89503 / Reno / NV / 5.9 mi.	3,854	12,881	29.9	$38,913	22.6	9.9	1.7	0.9	7.3
89434 / Sparks / NV / 5.1 mi.	3,470	8,148	42.6	$51,054	23.1	11.4	2.2	0.7	6.4
89506 / Reno / NV / 18.4 mi.	3,432	11,118	30.9	$50,510	20.3	11.9	2.0	1.6	2.2
89436 / Sparks / NV / 9.3 mi.	3,257	7,259	44.9	$70,327	15.3	6.6	1.0	2.5	3.0
89523 / Reno / NV / 10.7 mi.	2,366	6,534	36.2	$59,212	18.5	6.7	1.3	0.5	7.5
89512 / Reno / NV / 5 mi.	2,152	8,976	24.0	$28,726	49.6	31.5	5.4	1.3	8.8
89701 / Carson City / NV / 25 mi.	1,836	9,328	19.7	$43,101	24.5	16.2	2.9	1.9	2.0
89501 / Reno / NV / 4.1 mi.	1,615	1,567	103.1	$22,342	36.6	17.1	4.0	1.2	12.1
89410 / Gardnerville / NV / 38.3 mi.	1,554	7,745	20.1	$49,522	12.9	7.6	0.3	2.3	1.0
89433 / Sun Valley / NV / 8 mi.	1,309	6,476	20.2	$41,830	29.6	21.0	2.1	1.5	2.8
89703 / Carson City / NV / 24.3 mi.	1,179	4,098	28.8	$50,000	11.9	5.2	0.3	3.5	1.6
89406 / Fallon / NV / 75.5 mi.	1,102	8,895	12.4	$40,815	20.2	8.7	1.6	4.5	2.8
89706 / Carson City / NV / 22.8 mi.	927	7,385	12.6	$36,891	22.1	16.4	0.6	1.8	1.6
89423 / Minden / NV / 35.9 mi.	922	3,184	29.0	$58,110	8.7	5.4	0.1	0.7	0.9
89445 / Winnemucca / NV / 140 mi.	842	5,415	15.5	$48,411	23.4	18.6	0.5	1.7	0.7
89408 / Fernley / NV / 32.3 mi.	738	3,189	23.1	$44,581	13.8	8.8	0.3	1.4	0.9
89447 / Yerington / NV / 55 mi.	531	3,150	16.9	$33,392	25.0	17.5	0.9	4.5	0.4
89439 / Verdi / NV / 12.9 mi.	458	590	77.6	$57,283	5.2	2.8	0.4	0.3	0.8
96161 / Truckee / CA / 24.8 mi.	410	5,889	7.0	$58,113	15.4	12.2	0.2	0.5	0.9
93514 / Bishop / CA / 157.2 mi.	404	5,642	7.2	$37,969	22.4	11.1	0.1	8.0	0.9
89419 / Lovelock / NV / 83.9 mi.	359	1,378	26.1	$40,287	33.6	20.4