Nevada Appeal, Carson City... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Nevada Appeal, Carson City

Carson City, Nevada

Owner: Swift Newspapers (Nev.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

Did not report

2003

10.5

2002

Did not report

2001

Did not report

2000

Did not report

1999

0.0

1998

5.3

1997

5.0

1996

10.0

1995

7.7

1994

8.3

1993

12.5

1992

9.1

1991

9.1

1990

Did not report

The latest year at peak is

1993

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Nevada Appeal, Carson City

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

16.9

N/A

2004

N/A

16.9

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Swift Newspapers (Nev.),

has a companywide, circulation-weighted Diversity Index of 50.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Nevada Appeal, Carson City

This paper

Peer group

The median Diversity Index is 33 for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 16,650 ranks 565 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Nevada Appeal, Carson City

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

10.9

11,277

Black

1.1

1,090

Asian and Pacific Islander

1.4

1,417

Native-American

1.9

1,943

Other non-white

0.1

116

Multi-racial

1.6

1,642

Non-white

16.9

17,485

White

83.1

85,931

Total

103,416

Home county: Carson City

Race/ethnicity

% of population

Number of residents

Hispanic

14.2

7,466

Black

1.7

909

Asian and Pacific Islander

1.8

960

Native-American

2.2

1,126

Other non-white

0.1

Multi-racial

1.4

727

Non-white

21.5

11,253

White

78.6

41,204

Total

52,457

The home county of this newspaper is Carson City.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Nevada Appeal, Carson City

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

89701 / Carson City / NV / 0 mi.

3,973

9,328

42.6

$43,101

24.5

16.2

2.9

1.9

2.0

89706 / Carson City / NV / 4.2 mi.

2,560

7,385

34.7

$36,891

22.1

16.4

0.6

1.8

1.6

89703 / Carson City / NV / 10 mi.

2,242

4,098

54.7

$50,000

11.9

5.2

0.3

3.5

1.6

89410 / Gardnerville / NV / 13.7 mi.

1,222

7,745

15.8

$49,522

12.9

7.6

0.3

2.3

1.0

89403 / Dayton / NV / 13.4 mi.

1,056

3,103

34.0

$43,986

12.3

8.7

0.4

1.0

0.8

89423 / Minden / NV / 11.3 mi.

880

3,184

27.6

$58,110

8.7

5.4

0.1

0.7

0.9

89705 / Carson City / NV / 8.4 mi.

521

1,614

32.3

$56,129

13.2

9.5

0.4

0.9

89429 / Silver Springs / NV / 27.5 mi.

334

2,552

13.1

$34,381

11.5

4.7

0.9

1.8

0.7

89447 / Yerington / NV / 35.2 mi.

249

3,150

7.9

$33,392

25.0

17.5

0.9

4.5

0.4

89406 / Fallon / NV / 77.1 mi.

176

8,895

2.0

$40,815

20.2

8.7

1.6

4.5

2.8

89503 / Reno / NV / 29.2 mi.

149

12,881

1.2

$38,913

22.6

9.9

1.7

0.9

7.3

89509 / Reno / NV / 26.4 mi.

135

18,736

0.7

$54,334

16.3

8.4

1.3

0.7

4.1

89512 / Reno / NV / 29.6 mi.

133

8,976

1.5

$28,726

49.6

31.5

5.4

1.3

8.8

89704 / Washoe Valley / NV / 12.6 mi.

131

1,608

8.1

$63,889

6.6

3.5

0.3

0.7

1.0

89501 / Reno / NV / 28 mi.

129

1,567

8.2

$22,342

36.6

17.1

4.0

1.2

12.1

89511 / Reno / NV / 19.1 mi.

120

11,271

1.1

$63,279

11.4

5.5

0.9

0.5

2.6

89444 / Wellington / NV / 31.3 mi.

105

1,071

9.8

$35,993

15.4

11.6

0.5

1.2

0.6

89440 / Virginia City / NV / 26.2 mi.

104

451

23.1

$37,311

8.0

3.4

0.1

2.1

0.5

89502 / Reno / NV / 25 mi.

18,532

0.4

$34,237

44.6

33.6

2.3

1.9

4.5

89523 / Reno / NV / 31.4 mi.

6,534

0.9

$59,212

18.5

6.7

1.3

0.5

7.5

96150 / South Lake Tahoe / CA / 26.8 mi.

13,063

0.4

$40,076

28.7

20.6

0.6

4.8

89411 / Genoa / NV / 14.3 mi.

182

15.9

$85,299

9.5

5.0

0.7

0.5

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