Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Santa Fe New Mexican
Santa Fe, New Mexico
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	41.5
2004	35.0
2003	37.5
2002	35.1
2001	33.9
2000	23.5
1999	24.4
1998	20.9
1997	23.9
1996	23.7
1995	22.9
1994	13.5
1993	20.4
1992	4.8
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Santa Fe New Mexican
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	41.5	56.2	74
2004	35.0	56.2	62
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Santa Fe New Mexican
This newspaper's Newsroom Diversity Index is 74.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 56 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 24,667 ranks 400 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Santa Fe New Mexican
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	49.4	82,272
Black	0.5	783
Asian and Pacific Islander	1.1	1,892
Native-American	3.6	6,001
Other non-white	0.2	296
Multi-racial	1.4	2,279
Non-white	56.2	93,523
White	43.8	72,877
Total		166,400
	Home county:  Santa Fe
Race/ethnicity	% of population	Number of residents
Hispanic	49.0	63,405
Black	0.5	667
Asian and Pacific Islander	0.9	1,153
Native-American	2.5	3,218
Other non-white	0.2	208
Multi-racial	1.4	1,851
Non-white	54.5	70,502
White	45.5	58,790
Total		129,292
The home county of this newspaper is Santa Fe.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Santa Fe New Mexican
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
87505 / Santa Fe / NM / 4.6 mi.	6,682	26,898	24.8	$43,725	57.3	52.5	0.6	1.6	1.1
87501 / Santa Fe / NM / 0 mi.	5,584	18,452	30.3	$40,406	52.5	44.8	0.4	4.8	0.7
87532 / Espanola / NM / 23.2 mi.	948	6,561	14.4	$31,714	85.6	76.4	0.4	7.7	0.3
87544 / Los Alamos / NM / 25.7 mi.	808	7,503	10.8	$78,945	17.9	11.7	0.3	0.5	3.8
87571 / Taos / NM / 54.9 mi.	494	4,458	11.1	$25,954	64.7	48.4	0.4	13.2	0.4
87552 / Pecos / NM / 22 mi.	320	1,127	28.4	$32,885	77.2	75.2	0.2	0.8	0.1
87701 / Las Vegas / NM / 57.1 mi.	245	7,583	3.2	$25,921	84.7	81.6	0.7	1.1	0.5
87522 / Chimayo / NM / 24.1 mi.	128	1,516	8.4	$31,515	89.6	88.2	0.2	0.5	0.2
87566 / San Juan Pueblo / NM / 25.8 mi.	100	1,084	9.2	$27,688	93.2	61.3	0.4	30.3	0.1
87533 / Espanola / NM / 22.3 mi.	92	14	657.1	$19,167	29.6	18.5	0.0	0.0	3.7
87535 / Glorieta / NM / 10.4 mi.	92	643	14.3	$38,529	69.3	65.3	0.1	1.4	0.9
87520 / Chama / NM / 91.8 mi.	77	659	11.7	$32,350	62.5	60.7	0.3	0.9	0.2
87511 / Alcalde / NM / 29.1 mi.	73	744	9.8	$35,625	92.6	90.3	0.1	1.4	0.1
87567 / Santa Cruz / NM / 18.7 mi.	62	786	7.9	$30,117	90.0	86.8	0.3	1.7	0.2
87549 / Ojo Caliente / NM / 64.8 mi.	54	382	14.1	$29,875	78.5	75.7	0.2	0.7	0.0
87041 / Pena Blanca / NM / 26.2 mi.	51	260	19.6	$23,854	87.7	76.7	0.7	8.6	0.0
87010 / Cerrillos / NM / 20.2 mi.	47	492	9.6	$40,469	25.2	21.1	0.4	1.0	0.3
87530 / El Rito / NM / 47.6 mi.	41	392	10.5	$32,279	87.3	84.9	0.1	0.9	0.0
87560 / Ribera / NM / 39.4 mi.	39	496	7.9	$22,188	85.2	83.3	0.1	0.5	0.1
87557 / Ranchos de Taos / NM / 44.6 mi.	38	2,540	1.5	$27,406	71.1	68.0	0.3	1.4	0.3
87510 / Abiquiu / NM / 36 mi.	37	440	8.4	$32,024	68.2	64.3	0.2	0.4	0.7
87110 / Albuquerque / NM / 55.2 mi.	33	17,220	0.2	$39,670	39.6	31.0	2.1	2.7	2.1
87083 / Cochiti Lake / NM / 45.3 mi.	28	205	13.7	$41,667	23.9	10.2	0.5	6.4	1.0
87553 / Penasco / NM / 33.8 mi.	28	584	4.8	$21,708	95.3	83.6	0.2	10.4	0.1
87104 / Albuquerque / NM / 59.2 mi.	25	4,772	0.5	$32,569	66.9	61.3	1.0	2.9	0.5
87565 / San Jose / NM / 33 mi.	24	388	6.2	$21,550	78.0	72.4	1.3	1.9	0.1
87578 / Truchas / NM / 24.5 mi.	24	451	5.3	$18,662	90.0	89.1	0.0	0.1	0.5
87540 / Lamy / NM / 23.4 mi.	23	280	8.2	$46,667	30.6	26.7	0.2	1.7	0.5
87562 / Rowe / NM / 31.2 mi.	19	164	11.6	$20,179	82.1	78.9	1.3	1.3	0.0
87111 / Albuquerque / NM / 50.6 mi.	18	23,836	0.1	$51,937	25.8	17.8	1.8	1.7	2.8
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