Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Independent, Gallup
Gallup, New Mexico
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 0.0
2003 Did not report
2002 Did not report
2001 Did not report
2000 37.5
1999 13.3
1998 26.7
1997 6.7
1996 12.5
1995 5.6
1994 25.0
1993 30.4
1992 42.1
1991 26.3
1990 17.7
The latest year at peak is 1992
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Independent, Gallup
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 92.7 N/A
2004 0.0 92.7 0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Independent, Gallup
This paper
Peer group
The median Diversity Index is 33 for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Laredo Morning Times, Texas, with a 91.3 percent non-white staff in a community that is 94.4 percent non-white. Its index is 97.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 15,552 ranks 599 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Independent, Gallup
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 6.2 9,000
Black 0.2 341
Asian and Pacific Islander 0.3 441
Native-American 84.8 123,679
Other non-white 0.0 45
Multi-racial 1.1 1,655
  Non-white 92.7 135,161
White 7.3 10,669
Total 145,830
Home county:  McKinley
Race/ethnicity % of population Number of residents
Hispanic 12.4 9,276
Black 0.4 287
Asian and Pacific Islander 0.5 352
Native-American 73.2 54,742
Other non-white 0.1 46
Multi-racial 1.6 1,193
  Non-white 88.1 65,896
White 11.9 8,902
Total 74,798
The home county of this newspaper is McKinley.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Independent, Gallup
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
87301 / Gallup / NM / 0 mi. 4,956 7,482 66.2 $33,632 74.4 31.0 1.0 37.7 1.4
86515 / Window Rock / AZ / 24.8 mi. 1,516 1,237 122.6 $37,206 95.8 1.7 0.2 92.8 0.3
87313 / Crownpoint / NM / 53.2 mi. 811 1,692 47.9 $21,276 96.1 0.9 0.2 94.2 0.2
86503 / Chinle / AZ / 66.8 mi. 808 2,920 27.7 $21,201 96.7 1.3 0.1 94.5 0.1
87327 / Zuni / NM / 23.7 mi. 737 1,869 39.4 $21,010 97.1 2.1 0.1 94.3 0.1
86504 / Fort Defiance / AZ / 30.5 mi. 568 1,434 39.6 $30,266 96.4 1.1 0.1 93.7 0.3
86505 / Ganado / AZ / 43 mi. 551 2,598 21.2 $20,449 97.2 1.0 0.0 95.8 0.1
86033 / Kayenta / AZ / 122.3 mi. 450 2,210 20.4 $22,911 96.0 1.0 0.1 94.0 0.1
86511 / Saint Michaels / AZ / 26.3 mi. 436 826 52.8 $29,643 96.8 1.3 0.0 94.7 0.0
87020 / Grants / NM / 57 mi. 404 4,966 8.1 $29,728 64.4 50.8 1.5 9.9 0.7
87323 / Thoreau / NM / 65.4 mi. 382 1,245 30.7 $23,496 87.9 5.4 0.2 81.1 0.2
87420 / Shiprock / NM / 66.6 mi. 375 2,864 13.1 $23,724 98.3 1.2 0.1 96.4 0.1
86045 / Tuba City / AZ / 152.6 mi. 367 2,649 13.9 $36,192 95.7 2.1 0.1 92.2 0.2
87325 / Tohatchi / NM / 27.9 mi. 319 647 49.3 $19,811 96.9 2.5 0.0 93.1 0.2
86512 / Sanders / AZ / 35.8 mi. 290 631 46.0 $20,798 91.4 2.0 0.4 87.7 0.0
87328 / Navajo / NM / 33.8 mi. 231 807 28.6 $14,922 97.8 1.0 0.0 96.5 0.0
87007 / Casa Blanca / NM / 81.2 mi. 204 246 82.9 $29,688 99.0 3.3 0.0 94.6 0.0
87321 / Ramah / NM / 24.4 mi. 196 841 23.3 $24,447 77.3 3.7 0.1 71.1 0.3
87417 / Kirtland / NM / 93.2 mi. 171 1,828 9.4 $44,455 58.4 9.5 0.2 46.3 0.3
86510 / Pinon / AZ / 99.2 mi. 156 1,359 11.5 $13,797 97.7 0.8 0.0 96.7 0.0
87034 / Pueblo of Acoma / NM / 68 mi. 156 667 23.4 $26,149 98.5 2.1 0.1 96.0 0.0
87326 / Vanderwagen / NM / 11.2 mi. 156 414 37.7 $19,167 90.4 4.2 0.0 84.6 0.0
87311 / Church Rock / NM / 9.8 mi. 152 1,026 14.8 $14,964 98.8 0.9 0.0 97.3 0.0
87320 / Mexican Springs / NM / 24.2 mi. 151 206 73.3 $25,125 99.9 0.1 0.0 99.5 0.1
87316 / Fort Wingate / NM / 11 mi. 147 365 40.3 $22,933 93.7 2.6 0.1 89.3 0.0
86538 / Many Farms / AZ / 85 mi. 143 699 20.5 $25,675 95.2 1.6 0.2 91.6 0.1
86025 / Holbrook / AZ / 83.8 mi. 132 2,310 5.7 $32,123 44.9 18.5 1.8 21.2 0.9
86535 / Dennehotso / AZ / 110.3 mi. 110 315 34.9 $12,222 99.3 0.8 0.0 97.7 0.0
86508 / Lupton / AZ / 19.5 mi. 91 263 34.6 $9,936 95.9 3.2 0.2 91.0 0.0
87401 / Farmington / NM / 70.9 mi. 85 14,190 0.6 $34,207 45.0 18.8 0.7 23.2 0.4
86514 / Teec Nos Pos / AZ / 98 mi. 84 1,051 8.0 $12,979 97.9 0.9 0.0 95.8 0.2
86507 / Lukachukai / AZ / 76.2 mi. 78 587 13.3 $9,808 99.1 1.0 0.0 98.0 0.1
87455 / Newcomb / NM / 66.7 mi. 75 469 16.0 $12,188 98.5 1.2 0.0 96.5 0.0
86039 / Kykotsmovi Village / AZ / 110.8 mi. 64 694 9.2 $13,487 97.0 1.3 0.3 94.5 0.1
87312 / Continental Divide / NM / 15.7 mi. 63 193 32.6 $21,667 80.7 9.1 0.2 69.0 1.0
84534 / Montezuma Creek / UT / 131.7 mi. 61 438 13.9 $14,583 97.6 0.8 0.0 96.3 0.0
86042 / Polacca / AZ / 103.1 mi. 61 396 15.4 $17,963 97.8 2.2 0.0 94.9 0.1
86556 / Tsaile / AZ / 68.5 mi. 48 479 10.0 $16,250 97.6 0.9 0.1 95.0 0.1
86034 / Keams Canyon / AZ / 86.6 mi. 44 588 7.5 $23,281 93.2 2.7 0.2 89.7 0.1
87416 / Fruitland / NM / 93.4 mi. 43 1,329 3.2 $26,926 89.6 3.1 0.0 85.1 0.1
87375 / Yatahey / NM / 6.6 mi. 41 1,105 3.7 $30,357 98.1 3.5 0.0 93.8 0.1
87364 / Sheep Springs / NM / 49.3 mi. 39 769 5.1 $16,646 97.8 0.8 0.0 96.2 0.0
86506 / Houck / AZ / 26.3 mi. 30 451 6.7 $16,094 97.3 1.0 0.0 94.8 0.0
86030 / Hotevilla / AZ / 118.5 mi. 22 165 13.3 $10,625 97.2 2.4 0.0 94.6 0.0
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