Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Las Cruces Sun-News
Las Cruces, New Mexico
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	29.6
2004	24.0
2003	0.0
2002	Did not report
2001	15.8
2000	12.5
1999	9.1
1998	19.0
1997	16.0
1996	12.5
1995	10.5
1994	5.0
1993	14.3
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Las Cruces Sun-News
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	29.6	58.2	51
2004	24.0	58.2	41
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Las Cruces Sun-News
This newspaper's Newsroom Diversity Index is 51.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 86 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Santa Fe New Mexican, New Mexico, with a 41.5 percent non-white staff in a community that is 56.2 percent non-white. Its index is 74.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 21,190 ranks 459 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Las Cruces Sun-News
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	53.5	79,430
Black	1.4	2,048
Asian and Pacific Islander	0.9	1,265
Native-American	0.8	1,241
Other non-white	0.4	613
Multi-racial	1.3	1,923
Non-white	58.2	86,520
White	41.8	62,093
Total		148,613
	Home county:  Dona Ana
Race/ethnicity	% of population	Number of residents
Hispanic	63.4	110,665
Black	1.3	2,261
Asian and Pacific Islander	0.8	1,308
Native-American	0.7	1,279
Other non-white	0.4	608
Multi-racial	1.1	1,873
Non-white	67.6	117,994
White	32.5	56,688
Total		174,682
The home county of this newspaper is Dona Ana.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Las Cruces Sun-News
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
88001 / Las Cruces / NM / 27.7 mi.	5,067	13,570	37.3	$23,114	68.9	61.0	2.4	1.4	1.4
88005 / Las Cruces / NM / 0 mi.	4,599	17,007	27.0	$35,914	57.0	53.5	1.0	0.7	0.5
88011 / Las Cruces / NM / 8.9 mi.	3,478	7,312	47.6	$42,237	39.4	33.5	1.5	0.6	2.0
88012 / Las Cruces / NM / 11.4 mi.	1,600	5,112	31.3	$32,974	64.0	60.3	1.4	0.6	0.5
88061 / Silver City / NM / 101.4 mi.	1,099	8,043	13.7	$30,935	46.0	43.0	0.5	0.7	0.4
88047 / Mesilla Park / NM / 11 mi.	936	492	190.2	$38,942	68.2	66.8	0.1	0.4	0.4
88033 / Fairacres / NM / 4 mi.	857	24	3570.8	$42,917	18.4	18.4	0.0	0.0	0.0
88030 / Deming / NM / 57.2 mi.	728	8,737	8.3	$21,266	58.7	56.0	0.8	0.6	0.3
88023 / Bayard / NM / 79.2 mi.	338	1,018	33.2	$22,304	84.3	82.8	0.2	0.9	0.0
87901 / Truth or Consequences / NM / 62.9 mi.	321	3,703	8.7	$21,063	30.5	26.8	0.5	1.5	0.2
88021 / Anthony / NM / 19.5 mi.	300	7,417	4.0	$22,767	84.6	83.1	0.4	0.3	0.2
87937 / Hatch / NM / 31.3 mi.	217	1,077	20.1	$21,295	81.5	80.3	0.0	0.4	0.1
88043 / Hurley / NM / 94 mi.	107	723	14.8	$25,574	64.4	61.7	0.1	1.3	0.1
88044 / La Mesa / NM / 24.7 mi.	98	1,140	8.6	$27,755	81.7	80.3	0.2	0.2	0.3
87933 / Derry / NM / 40.3 mi.	92	42	219.0	$37,188	72.4	72.4	0.0	0.0	0.0
88002 / White Sands Missile Range / NM / 18 mi.	90	443	20.3	$43,500	38.0	17.6	11.3	1.0	3.8
88052 / Organ / NM / 14.7 mi.	89	121	73.6	$19,583	33.9	30.8	0.0	0.4	0.0
88045 / Lordsburg / NM / 118.9 mi.	81	1,438	5.6	$23,398	70.9	69.3	0.3	0.2	0.3
88048 / Mesquite / NM / 12.4 mi.	72	1,434	5.0	$23,333	92.9	91.8	0.5	0.2	0.1
88072 / Vado / NM / 13.3 mi.	69	283	24.4	$20,192	91.4	90.6	0.1	0.6	0.0
88022 / Arenas Valley / NM / 88.8 mi.	68	30	226.7	$25,000	89.5	88.4	0.0	1.1	0.0
88065 / Tyrone / NM / 89.2 mi.	60	150	40.0	$35,673	36.8	34.4	1.3	0.3	0.8
88053 / Pinos Altos / NM / 93.3 mi.	57	144	39.6	$28,036	16.1	13.1	0.3	0.0	1.6
88008 / Santa Teresa / NM / 28.9 mi.	53	1,723	3.1	$38,571	75.5	73.6	0.7	0.4	0.3
88026 / Santa Clara / NM / 88.4 mi.	50	673	7.4	$20,643	84.6	82.7	0.1	0.9	0.1
88038 / Gila / NM / 117.7 mi.	49	57	86.0	$37,054	14.4	11.4	0.0	2.3	0.0
88027 / Chamberino / NM / 17.5 mi.	43	76	56.6	$22,500	99.0	98.0	0.7	0.0	0.0
File	nm_las_cruces_sun-news
Time	5/21/05 10:25 AM
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