Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Clovis News Journal | ||||||||||
Clovis, New Mexico | ||||||||||
Owner: Freedom Communications (Ca.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 0.0 | |||||||||
2004 | Did not report | |||||||||
2003 | Did not report | |||||||||
2002 | 0.0 | |||||||||
2001 | Did not report | |||||||||
2000 | 10.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 20.0 | |||||||||
1997 | 10.0 | |||||||||
1996 | 11.1 | |||||||||
1995 | 18.2 | |||||||||
1994 | 10.0 | |||||||||
1993 | 22.2 | |||||||||
1992 | 16.7 | |||||||||
1991 | Did not report | |||||||||
1990 | 11.1 | |||||||||
The latest year at peak is | 1993 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Clovis News Journal | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 42.1 | 0 | |||||||
2004 | N/A | 42.1 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Freedom Communications (Ca.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 59. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Clovis News Journal | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 83 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Manteca Bulletin, California, with a 63.6 percent non-white staff in a community that is 39.4 percent non-white. Its index is 161. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 7,576 ranks 942 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Clovis News Journal | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 32.3 | 16,598 | ||||||||
Black | 5.8 | 2,971 | ||||||||
Asian and Pacific Islander | 1.7 | 849 | ||||||||
Native-American | 0.5 | 278 | ||||||||
Other non-white | 0.1 | 56 | ||||||||
Multi-racial | 1.7 | 880 | ||||||||
Non-white | 42.1 | 21,632 | ||||||||
White | 57.9 | 29,785 | ||||||||
Total | 51,417 | |||||||||
Home county: Curry | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 30.4 | 13,685 | ||||||||
Black | 6.5 | 2,935 | ||||||||
Asian and Pacific Islander | 1.8 | 824 | ||||||||
Native-American | 0.6 | 253 | ||||||||
Other non-white | 0.1 | 55 | ||||||||
Multi-racial | 1.8 | 831 | ||||||||
Non-white | 41.3 | 18,583 | ||||||||
White | 58.7 | 26,461 | ||||||||
Total | 45,044 | |||||||||
The home county of this newspaper is Curry. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Clovis News Journal | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
88101 / Clovis / NM / 1.3 mi. | 7,102 | 15,601 | 45.5 | $28,934 | 42.3 | 30.9 | 6.9 | 0.6 | 2.0 | |
79325 / Farwell / TX / 267 mi. | 340 | 809 | 42.0 | $31,065 | 33.3 | 31.2 | 0.5 | 0.3 | 0.6 | |
88124 / Melrose / NM / 22.1 mi. | 196 | 499 | 39.3 | $30,645 | 12.4 | 9.4 | 0.2 | 0.9 | 0.9 | |
88135 / Texico / NM / 8.9 mi. | 168 | 565 | 29.7 | $27,375 | 41.4 | 36.1 | 3.2 | 0.5 | 0.1 | |
88119 / Lake Sumner / NM / 54.5 mi. | 122 | 889 | 13.7 | $25,917 | 38.0 | 36.0 | 0.1 | 0.6 | 0.2 | |
88130 / Portales / NM / 14.9 mi. | 95 | 6,155 | 1.5 | $26,584 | 38.8 | 34.5 | 1.6 | 0.9 | 0.6 | |
79009 / Bovina / TX / 19.3 mi. | 75 | 660 | 11.4 | $26,875 | 69.6 | 67.7 | 1.1 | 0.3 | 0.0 | |
79347 / Muleshoe / TX / 27.9 mi. | 58 | 2,332 | 2.5 | $28,093 | 48.6 | 46.2 | 1.1 | 0.2 | 0.1 | |
File | nm_clovis_news_journal | |||||||||
Time | 5/22/05 12:17 AM | |||||||||
Page | 941 | |||||||||
Member | 128500 |