Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Carlsbad Current-Argus
Carlsbad, New Mexico
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 12.5
2004 Did not report
2003 9.1
2002 0.0
2001 Did not report
2000 0.0
1999 8.3
1998 7.1
1997 0.0
1996 10.0
1995 15.4
1994 10.0
1993 15.4
1992 0.0
1991 Did not report
1990 Did not report
The latest year at peak is 1995
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Carlsbad Current-Argus
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 12.5 40.9 31
2004 N/A 40.9 N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Carlsbad Current-Argus
This newspaper's Newsroom Diversity Index is 31. This paper
Peer group
Compare that with 0, which is the median Diversity Index for all newspapers
reporting in this circulation category of 5,001 to 10,000 daily sales.
In that group, this newspaper's Diversity Index ranks 72 out of 211
newspapers reporting in the category of 5,001 to 10,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Manteca Bulletin, California, with a 63.6 percent non-white staff in a community that is 39.4 percent non-white. Its index is 161.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 7,857 ranks 921 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Carlsbad Current-Argus
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 37.1 12,981
Black 1.5 525
Asian and Pacific Islander 0.6 195
Native-American 0.7 260
Other non-white 0.1 23
Multi-racial 1.0 349
  Non-white 40.9 14,333
White 59.1 20,684
Total 35,017
Home county:  Eddy
Race/ethnicity % of population Number of residents
Hispanic 38.8 20,023
Black 1.3 669
Asian and Pacific Islander 0.4 224
Native-American 0.7 382
Other non-white 0.1 36
Multi-racial 1.0 527
  Non-white 42.3 21,861
White 57.7 29,797
Total 51,658
The home county of this newspaper is Eddy.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Carlsbad Current-Argus
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
% of
% of
% of
% of
88220 / Carlsbad / NM / 0 mi. 7,249 12,618 57.4 $32,829 39.3 35.3 1.6 0.7 0.6
88210 / Artesia / NM / 31.1 mi. 556 5,731 9.7 $31,277 46.0 43.2 0.9 0.8 0.2
88256 / Loving / NM / 30.1 mi. 431 631 68.3 $26,215 69.9 68.0 0.2 0.8 0.0
File nm_carlsbad_current-argus
Time 5/20/05 9:21 AM
Page 920
Member 128460