Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Albuquerque Journal
Albuquerque, New Mexico
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 19.2
2004 17.9
2003 17.9
2002 18.4
2001 17.0
2000 15.5
1999 15.3
1998 13.8
1997 15.8
1996 15.8
1995 16.0
1994 14.1
1993 12.8
1992 10.3
1991 10.7
1990 Did not report
The latest year at peak is 2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Albuquerque Journal
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 19.2 53.5 36
2004 17.9 53.5 33
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Albuquerque Journal
This newspaper's Newsroom Diversity Index is 36. This paper
Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 49 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is San Antonio Express-News, Texas, with a 30.6 percent non-white staff in a community that is 57.9 percent non-white. Its index is 53.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 107,306 ranks 95 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Albuquerque Journal
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 43.2 401,203
Black 1.9 17,226
Asian and Pacific Islander 1.5 13,779
Native-American 5.2 47,830
Other non-white 0.2 1,602
Multi-racial 1.6 14,863
  Non-white 53.5 496,503
White 46.5 432,069
Total 928,572
Home county:  Bernalillo
Race/ethnicity % of population Number of residents
Hispanic 42.0 233,565
Black 2.5 13,700
Asian and Pacific Islander 1.9 10,687
Native-American 3.6 19,776
Other non-white 0.2 864
Multi-racial 1.6 9,114
  Non-white 51.7 287,706
White 48.3 268,972
Total 556,678
The home county of this newspaper is Bernalillo.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Albuquerque Journal
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
87111 / Albuquerque / NM / 5.3 mi. 9,495 23,836 39.8 $51,937 25.8 17.8 1.8 1.7 2.8
87110 / Albuquerque / NM / 3.2 mi. 7,342 17,220 42.6 $39,670 39.6 31.0 2.1 2.7 2.1
87109 / Albuquerque / NM / 0 mi. 7,093 17,924 39.6 $38,370 39.2 27.7 2.6 4.1 2.7
87112 / Albuquerque / NM / 4.9 mi. 6,483 18,337 35.4 $40,762 36.9 27.5 2.5 2.3 2.7
87124 / Rio Rancho / NM / 7.9 mi. 5,443 19,308 28.2 $47,093 36.4 28.2 2.5 2.0 1.6
87120 / Albuquerque / NM / 14.2 mi. 5,390 16,158 33.4 $53,029 54.4 44.7 2.7 3.8 1.4
87107 / Albuquerque / NM / 4.1 mi. 4,502 12,355 36.4 $34,645 61.3 55.4 1.3 2.6 0.6
87105 / Albuquerque / NM / 12 mi. 4,102 18,009 22.8 $31,638 82.7 76.7 1.2 3.5 0.3
87114 / Albuquerque / NM / 7.9 mi. 4,033 12,285 32.8 $49,897 45.8 37.1 2.5 2.8 1.5
87123 / Albuquerque / NM / 8.4 mi. 3,824 15,317 25.0 $36,150 46.5 32.9 3.8 4.0 3.5
87501 / Santa Fe / NM / 52.8 mi. 3,746 18,452 20.3 $40,406 52.5 44.8 0.4 4.8 0.7
87108 / Albuquerque / NM / 5.9 mi. 3,518 16,492 21.3 $26,248 60.2 45.5 3.7 6.3 2.7
87106 / Albuquerque / NM / 7.3 mi. 3,505 11,243 31.2 $27,036 43.4 27.8 4.1 4.1 4.6
87102 / Albuquerque / NM / 6.4 mi. 3,150 8,655 36.4 $21,109 78.2 68.8 3.8 3.5 0.7
87122 / Albuquerque / NM / 5.3 mi. 2,612 4,729 55.2 $93,564 19.5 13.2 1.0 0.5 3.3
87121 / Albuquerque / NM / 17.7 mi. 1,974 11,878 16.6 $34,359 84.6 76.9 3.0 3.2 0.4
87104 / Albuquerque / NM / 6.6 mi. 1,859 4,772 39.0 $32,569 66.9 61.3 1.0 2.9 0.5
87544 / Los Alamos / NM / 49 mi. 1,765 7,503 23.5 $78,945 17.9 11.7 0.3 0.5 3.8
87031 / Los Lunas / NM / 28.1 mi. 1,625 11,645 14.0 $34,771 62.4 57.6 1.1 1.8 0.4
87002 / Belen / NM / 39.9 mi. 1,444 7,719 18.7 $31,623 61.4 57.4 1.3 1.0 0.3
87048 / Corrales / NM / 6.3 mi. 1,432 2,917 49.1 $66,400 30.1 25.8 0.6 1.3 0.7
87571 / Taos / NM / 106.1 mi. 1,237 4,458 27.7 $25,954 64.7 48.4 0.4 13.2 0.4
87505 / Santa Fe / NM / 48.2 mi. 1,224 26,898 4.6 $43,725 57.3 52.5 0.6 1.6 1.1
87532 / Espanola / NM / 61.6 mi. 1,193 6,561 18.2 $31,714 85.6 76.4 0.4 7.7 0.3
87301 / Gallup / NM / 122.7 mi. 1,178 7,482 15.7 $33,632 74.4 31.0 1.0 37.7 1.4
87701 / Las Vegas / NM / 96.4 mi. 1,053 7,583 13.9 $25,921 84.7 81.6 0.7 1.1 0.5
88001 / Las Cruces / NM / 172.2 mi. 912 13,570 6.7 $23,114 68.9 61.0 2.4 1.4 1.4
87801 / Socorro / NM / 87 mi. 889 3,909 22.7 $22,799 60.5 54.0 0.5 1.9 2.0
87401 / Farmington / NM / 120.5 mi. 846 14,190 6.0 $34,207 45.0 18.8 0.7 23.2 0.4
87113 / Albuquerque / NM / 2.2 mi. 839 2,761 30.4 $39,602 53.9 44.7 1.4 3.5 2.6
87004 / Bernalillo / NM / 22.4 mi. 817 2,743 29.8 $31,599 82.0 66.8 0.4 13.3 0.2
87068 / Bosque Farms / NM / 20.9 mi. 661 1,693 39.0 $43,016 43.0 27.2 0.4 13.1 0.2
87015 / Edgewood / NM / 23.5 mi. 649 3,579 18.1 $48,284 24.5 20.8 0.5 0.9 0.3
88201 / Roswell / NM / 167.2 mi. 614 19,972 3.1 $28,468 46.2 41.8 2.0 0.7 0.6
88310 / Alamogordo / NM / 164.8 mi. 598 15,767 3.8 $31,574 40.4 30.8 4.8 0.8 1.5
87047 / Sandia Park / NM / 15.5 mi. 576 1,327 43.4 $61,641 21.3 17.6 0.5 1.1 0.6
87020 / Grants / NM / 65.8 mi. 518 4,966 10.4 $29,728 64.4 50.8 1.5 9.9 0.7
87043 / Placitas / NM / 11.2 mi. 455 1,641 27.7 $57,051 25.4 20.1 0.7 1.2 0.5
87901 / Truth or Consequences / NM / 136.7 mi. 449 3,703 12.1 $21,063 30.5 26.8 0.5 1.5 0.2
87059 / Tijeras / NM / 18.5 mi. 436 3,864 11.3 $56,033 27.5 23.6 0.4 1.0 0.5
88101 / Clovis / NM / 193.5 mi. 425 15,601 2.7 $28,934 42.3 30.9 6.9 0.6 2.0
87740 / Raton / NM / 163.9 mi. 391 3,496 11.2 $29,452 54.5 52.3 0.2 0.6 0.4
87042 / Peralta / NM / 20.3 mi. 387 998 38.8 $39,375 56.0 48.9 0.5 3.6 0.2
88345 / Ruidoso / NM / 133.1 mi. 380 4,210 9.0 $38,882 21.9 18.3 0.3 1.9 0.3
87035 / Moriarty / NM / 51.8 mi. 346 2,548 13.6 $30,326 40.6 35.1 0.6 2.0 0.5
87747 / Springer / NM / 149.7 mi. 310 694 44.7 $29,271 64.2 61.2 1.0 1.0 0.2
88220 / Carlsbad / NM / 231.4 mi. 300 12,618 2.4 $32,829 39.3 35.3 1.6 0.7 0.6
88210 / Artesia / NM / 212.9 mi. 292 5,731 5.1 $31,277 46.0 43.2 0.9 0.8 0.2
88401 / Tucumcari / NM / 159.6 mi. 281 3,213 8.7 $24,094 48.0 44.4 1.0 0.8 1.0
87060 / Tome / NM / 30.1 mi. 274 24 1141.7 $26,250 87.5 86.1 0.0 1.4 0.0
87116 / Albuquerque / NM / 6.9 mi. 263 1,290 20.4 $29,364 35.4 17.4 8.9 1.1 3.3
88030 / Deming / NM / 216.1 mi. 259 8,737 3.0 $21,266 58.7 56.0 0.8 0.6 0.3
88435 / Santa Rosa / NM / 107.8 mi. 254 1,180 21.5 $26,607 84.2 80.1 1.6 0.9 0.7
87552 / Pecos / NM / 64.5 mi. 246 1,127 21.8 $32,885 77.2 75.2 0.2 0.8 0.1
88240 / Hobbs / NM / 255.9 mi. 245 11,121 2.2 $28,115 49.5 40.9 6.3 0.8 0.4
87013 / Cuba / NM / 71.7 mi. 225 1,693 13.3 $16,456 92.1 22.4 0.0 68.5 0.2
87024 / Jemez Pueblo / NM / 34.7 mi. 216 641 33.7 $28,750 91.9 10.5 0.0 80.9 0.0
87041 / Pena Blanca / NM / 36.9 mi. 213 260 81.9 $23,854 87.7 76.7 0.7 8.6 0.0
88352 / Tularosa / NM / 140.7 mi. 213 1,960 10.9 $28,161 49.4 44.2 0.5 2.8 0.3
87520 / Chama / NM / 122.4 mi. 186 659 28.2 $32,350 62.5 60.7 0.3 0.9 0.2
87413 / Bloomfield / NM / 135.7 mi. 175 4,393 4.0 $35,725 47.9 27.6 0.1 18.1 0.2
88045 / Lordsburg / NM / 234.8 mi. 172 1,438 12.0 $23,398 70.9 69.3 0.3 0.2 0.3
88130 / Portales / NM / 200 mi. 170 6,155 2.8 $26,584 38.8 34.5 1.6 0.9 0.6
87022 / Isleta / NM / 18 mi. 169 269 62.8 $20,625 99.2 4.2 0.0 93.2 0.3
87732 / Mora / NM / 94.4 mi. 163 550 29.6 $21,277 88.6 87.8 0.1 0.1 0.1
87531 / Embudo / NM / 75.8 mi. 146 171 85.4 $22,692 56.7 50.9 0.3 2.9 0.0
87410 / Aztec / NM / 146.1 mi. 145 5,502 2.6 $37,439 26.7 17.3 0.3 7.2 0.3
87016 / Estancia / NM / 36.6 mi. 142 1,404 10.1 $29,094 50.8 43.6 4.0 1.5 0.3
87118 / Albuquerque / NM / 6.5 mi. 137 280 48.9 $42,125 37.5 18.7 9.2 0.8 2.6
88260 / Lovington / NM / 235.5 mi. 136 4,298 3.2 $28,516 50.8 46.8 2.4 0.4 0.3
87327 / Zuni / NM / 123.7 mi. 124 1,869 6.6 $21,010 97.1 2.1 0.1 94.3 0.1
87528 / Dulce / NM / 106.7 mi. 111 889 12.5 $27,396 95.7 15.2 0.0 79.2 0.0
88316 / Capitan / NM / 124.4 mi. 110 929 11.8 $28,090 21.8 18.9 0.3 1.1 0.4
87036 / Mountainair / NM / 52.1 mi. 106 701 15.1 $23,804 50.2 45.9 1.0 1.2 0.3
87742 / Rociada / NM / 83.8 mi. 102 283 36.0 $30,667 68.9 66.9 0.3 0.7 0.1
87575 / Tierra Amarilla / NM / 105.4 mi. 101 262 38.5 $27,917 84.8 81.5 0.4 1.2 0.3
88119 / Fort Sumner / NM / 144.3 mi. 97 889 10.9 $25,917 38.0 36.0 0.1 0.6 0.2
88301 / Carrizozo / NM / 110.8 mi. 91 623 14.6 $24,828 47.2 44.0 0.1 1.2 0.1
88415 / Clayton / NM / 195.2 mi. 87 1,256 6.9 $27,450 43.8 41.8 0.0 0.2 0.4
87556 / Questa / NM / 126.7 mi. 82 1,013 8.1 $25,750 73.5 71.3 0.2 0.0 0.3
87718 / Eagle Nest / NM / 123.1 mi. 80 234 34.2 $35,147 21.5 16.2 0.4 1.9 0.0
87710 / Angel Fire / NM / 112.3 mi. 79 669 11.8 $45,060 18.7 14.9 0.1 0.8 0.6
87420 / Shiprock / NM / 149.9 mi. 77 2,864 2.7 $23,724 98.3 1.2 0.1 96.4 0.1
87530 / El Rito / NM / 82.6 mi. 72 392 18.4 $32,279 87.3 84.9 0.1 0.9 0.0
87558 / Red River / NM / 126.1 mi. 69 316 21.8 $37,000 14.5 12.1 0.0 0.7 0.0
87535 / Glorieta / NM / 55.1 mi. 64 643 10.0 $38,529 69.3 65.3 0.1 1.4 0.9
87026 / Laguna / NM / 43.3 mi. 55 1,011 5.4 $21,930 91.3 13.7 0.2 76.2 0.0
88353 / Vaughn / NM / 90 mi. 51 240 21.3 $23,000 86.5 85.6 0.0 0.2 0.0
87323 / Thoreau / NM / 62.6 mi. 47 1,245 3.8 $23,496 87.9 5.4 0.2 81.1 0.2
87038 / New Laguna / NM / 48.4 mi. 46 109 42.2 $31,771 93.8 8.2 0.0 85.4 0.0
87316 / Fort Wingate / NM / 111.8 mi. 42 365 11.5 $22,933 93.7 2.6 0.1 89.3 0.0
88426 / Logan / NM / 189.8 mi. 39 540 7.2 $25,450 21.9 20.0 0.2 0.2 0.2
87034 / Pueblo of Acoma / NM / 58 mi. 37 667 5.5 $26,149 98.5 2.1 0.1 96.0 0.0
87014 / Cubero / NM / 83.9 mi. 32 459 7.0 $27,386 93.6 42.4 0.5 49.5 0.1
87347 / Jamestown / NM / 99.5 mi. 28 118 23.7 $47,143 37.2 14.7 0.0 21.2 0.0
87734 / Ocate / NM / 106.8 mi. 27 93 29.0 $35,156 69.1 65.9 0.0 3.1 0.0
87823 / Lemitar / NM / 71.2 mi. 23 429 5.4 $30,605 53.0 49.7 1.0 0.8 0.1
87419 / Navajo Dam / NM / 135.9 mi. 23 222 10.4 $45,673 28.1 19.6 0.2 5.5 0.2
87832 / San Antonio / NM / 84.3 mi. 18 301 6.0 $31,736 53.3 48.5 1.0 1.3 0.0
87053 / San Ysidro / NM / 31.6 mi. 14 265 5.3 $30,714 94.4 23.2 0.2 70.7 0.0
88020 / Animas / NM / 271.2 mi. 12 363 3.3 $28,056 37.3 36.2 0.2 0.5 0.0
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