Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Burlington County Times, Willingboro
Willingboro, New Jersey
Owner: Calkins Media (Pa.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 7.0
2003 7.7
2002 7.9
2001 10.0
2000 5.3
1999 5.3
1998 4.8
1997 5.7
1996 11.4
1995 8.3
1994 0.0
1993 0.0
1992 2.4
1991 Did not report
1990 Did not report
The latest year at peak is 1996
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Burlington County Times, Willingboro
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 25.2 N/A
2004 7.0 25.2 28
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Calkins Media (Pa.),
has a companywide, circulation-weighted Diversity Index of 80.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Burlington County Times, Willingboro
This paper
Peer group
The median Diversity Index is 44 for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 36,907 ranks 278 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Burlington County Times, Willingboro
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 4.3 15,054
Black 16.3 57,463
Asian and Pacific Islander 2.4 8,400
Native-American 0.2 660
Other non-white 0.2 725
Multi-racial 1.8 6,429
  Non-white 25.2 88,731
White 74.8 263,526
Total 352,257
Home county:  Burlington
Race/ethnicity % of population Number of residents
Hispanic 4.2 17,632
Black 14.8 62,476
Asian and Pacific Islander 2.7 11,391
Native-American 0.2 739
Other non-white 0.2 791
Multi-racial 1.7 7,194
  Non-white 23.7 100,223
White 76.3 323,171
Total 423,394
The home county of this newspaper is Burlington.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Burlington County Times, Willingboro
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
08016 / Burlington Township / NJ / 3.3 mi. 4,592 11,264 40.8 $54,114 33.1 3.8 24.1 0.2 2.9
08046 / Willingboro / NJ / 0 mi. 4,323 10,713 40.4 $60,869 77.1 6.1 65.5 0.3 1.7
08060 / Westampton Township / NJ / 5.1 mi. 3,731 13,301 28.1 $58,022 27.7 6.1 16.0 0.2 3.0
08075 / Riverside / NJ / 3.5 mi. 3,562 9,912 35.9 $52,873 15.2 3.4 6.9 0.1 1.9
08054 / Rancocas Woods / NJ / 5.5 mi. 3,204 16,570 19.3 $63,750 14.3 2.2 6.8 0.1 3.8
08088 / Vincentown / NJ / 15 mi. 2,450 9,209 26.6 $60,773 3.8 1.2 1.2 0.2 0.7
08077 / Riverton / NJ / 5.7 mi. 2,157 6,123 35.2 $66,844 8.8 1.5 4.5 0.2 1.7
08055 / Medford Township / NJ / 11.2 mi. 2,028 9,685 20.9 $81,863 3.9 1.2 0.7 0.1 1.3
08010 / Edgewater Park / NJ / 2.3 mi. 1,717 4,136 41.5 $48,162 35.1 6.1 22.8 0.1 2.6
08057 / Moorestown / NJ / 5.2 mi. 1,563 7,077 22.1 $78,441 11.8 1.7 5.5 0.1 3.2
08015 / Browns Mills / NJ / 16.2 mi. 1,410 7,435 19.0 $48,826 34.3 8.2 18.6 0.4 3.3
08053 / Pine Grove / NJ / 10.7 mi. 1,230 15,032 8.2 $66,642 10.3 2.0 3.1 0.1 4.2
08048 / Lumberton / NJ / 6 mi. 1,205 363 332.0 $37,857 5.3 2.0 1.1 0.3 1.1
08068 / Pemberton / NJ / 10.8 mi. 880 2,497 35.2 $46,136 44.8 9.7 29.4 0.4 2.7
08065 / Palmyra / NJ / 6.6 mi. 806 3,004 26.8 $51,150 20.4 3.2 14.0 0.3 1.4
08505 / Fieldsboro / NJ / 10.9 mi. 664 5,947 11.2 $58,844 14.6 2.7 7.5 0.1 2.6
08022 / Mansfield / NJ / 9.9 mi. 633 2,265 27.9 $55,309 7.0 2.1 2.3 0.1 1.8
08518 / Florence / NJ / 6.7 mi. 629 1,961 32.1 $50,709 20.2 2.0 13.5 0.1 2.6
08036 / Hainesport Township / NJ / 3.8 mi. 596 77 774.0 $62,188 6.6 3.9 0.9 0.0 0.0
08554 / Roebling / NJ / 7.4 mi. 388 1,394 27.8 $54,848 10.6 2.2 5.7 0.1 1.5
08052 / Maple Shade / NJ / 7.4 mi. 338 8,462 4.0 $45,426 19.0 4.5 7.0 0.1 6.1
08562 / Wrightstown / NJ / 13.9 mi. 325 1,784 18.2 $54,227 17.8 4.7 8.2 0.1 2.6
08641 / Trenton / NJ / 15.3 mi. 210 1,610 13.0 $36,272 35.1 9.0 18.6 0.6 2.8
08019 / Chatsworth / NJ / 27.1 mi. 113 274 41.2 $55,288 15.0 12.2 1.9 0.1 0.2
08640 / Trenton / NJ / 12.5 mi. 88 841 10.5 $41,456 59.8 22.8 33.7 0.4 1.4
08041 / Jobstown / NJ / 9.6 mi. 76 294 25.9 $70,948 9.2 1.9 2.2 0.6 3.5
08533 / Plumsted Township / NJ / 18 mi. 59 2,274 2.6 $61,966 8.5 4.0 2.4 0.1 0.8
08042 / Juliustown / NJ / 10.6 mi. 46 83 55.4 $62,000 1.3 0.0 0.0 0.0 0.0
08073 / Rancocas / NJ / 1.4 mi. 45 98 45.9 $64,861 4.5 2.3 1.9 0.0 0.0
08511 / Cookstown / NJ / 16.2 mi. 22 451 4.9 $39,050 14.0 6.0 5.2 0.1 1.4
08064 / New Lisbon / NJ / 13.3 mi. 21 24 87.5 $71,000 63.5 8.6 48.7 1.0 1.5
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