Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Burlington County Times, Willingboro | ||||||||||
Willingboro, New Jersey | ||||||||||
Owner: Calkins Media (Pa.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
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2005 | Did not report | |||||||||
2004 | 7.0 | |||||||||
2003 | 7.7 | |||||||||
2002 | 7.9 | |||||||||
2001 | 10.0 | |||||||||
2000 | 5.3 | |||||||||
1999 | 5.3 | |||||||||
1998 | 4.8 | |||||||||
1997 | 5.7 | |||||||||
1996 | 11.4 | |||||||||
1995 | 8.3 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 2.4 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1996 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Burlington County Times, Willingboro | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 25.2 | N/A | |||||||
2004 | 7.0 | 25.2 | 28 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Calkins Media (Pa.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 80. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Burlington County Times, Willingboro | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 44 for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 36,907 ranks 278 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Burlington County Times, Willingboro | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 4.3 | 15,054 | ||||||||
Black | 16.3 | 57,463 | ||||||||
Asian and Pacific Islander | 2.4 | 8,400 | ||||||||
Native-American | 0.2 | 660 | ||||||||
Other non-white | 0.2 | 725 | ||||||||
Multi-racial | 1.8 | 6,429 | ||||||||
Non-white | 25.2 | 88,731 | ||||||||
White | 74.8 | 263,526 | ||||||||
Total | 352,257 | |||||||||
Home county: Burlington | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 4.2 | 17,632 | ||||||||
Black | 14.8 | 62,476 | ||||||||
Asian and Pacific Islander | 2.7 | 11,391 | ||||||||
Native-American | 0.2 | 739 | ||||||||
Other non-white | 0.2 | 791 | ||||||||
Multi-racial | 1.7 | 7,194 | ||||||||
Non-white | 23.7 | 100,223 | ||||||||
White | 76.3 | 323,171 | ||||||||
Total | 423,394 | |||||||||
The home county of this newspaper is Burlington. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Burlington County Times, Willingboro | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
08016 / Burlington Township / NJ / 3.3 mi. | 4,592 | 11,264 | 40.8 | $54,114 | 33.1 | 3.8 | 24.1 | 0.2 | 2.9 | |
08046 / Willingboro / NJ / 0 mi. | 4,323 | 10,713 | 40.4 | $60,869 | 77.1 | 6.1 | 65.5 | 0.3 | 1.7 | |
08060 / Westampton Township / NJ / 5.1 mi. | 3,731 | 13,301 | 28.1 | $58,022 | 27.7 | 6.1 | 16.0 | 0.2 | 3.0 | |
08075 / Riverside / NJ / 3.5 mi. | 3,562 | 9,912 | 35.9 | $52,873 | 15.2 | 3.4 | 6.9 | 0.1 | 1.9 | |
08054 / Rancocas Woods / NJ / 5.5 mi. | 3,204 | 16,570 | 19.3 | $63,750 | 14.3 | 2.2 | 6.8 | 0.1 | 3.8 | |
08088 / Vincentown / NJ / 15 mi. | 2,450 | 9,209 | 26.6 | $60,773 | 3.8 | 1.2 | 1.2 | 0.2 | 0.7 | |
08077 / Riverton / NJ / 5.7 mi. | 2,157 | 6,123 | 35.2 | $66,844 | 8.8 | 1.5 | 4.5 | 0.2 | 1.7 | |
08055 / Medford Township / NJ / 11.2 mi. | 2,028 | 9,685 | 20.9 | $81,863 | 3.9 | 1.2 | 0.7 | 0.1 | 1.3 | |
08010 / Edgewater Park / NJ / 2.3 mi. | 1,717 | 4,136 | 41.5 | $48,162 | 35.1 | 6.1 | 22.8 | 0.1 | 2.6 | |
08057 / Moorestown / NJ / 5.2 mi. | 1,563 | 7,077 | 22.1 | $78,441 | 11.8 | 1.7 | 5.5 | 0.1 | 3.2 | |
08015 / Browns Mills / NJ / 16.2 mi. | 1,410 | 7,435 | 19.0 | $48,826 | 34.3 | 8.2 | 18.6 | 0.4 | 3.3 | |
08053 / Pine Grove / NJ / 10.7 mi. | 1,230 | 15,032 | 8.2 | $66,642 | 10.3 | 2.0 | 3.1 | 0.1 | 4.2 | |
08048 / Lumberton / NJ / 6 mi. | 1,205 | 363 | 332.0 | $37,857 | 5.3 | 2.0 | 1.1 | 0.3 | 1.1 | |
08068 / Pemberton / NJ / 10.8 mi. | 880 | 2,497 | 35.2 | $46,136 | 44.8 | 9.7 | 29.4 | 0.4 | 2.7 | |
08065 / Palmyra / NJ / 6.6 mi. | 806 | 3,004 | 26.8 | $51,150 | 20.4 | 3.2 | 14.0 | 0.3 | 1.4 | |
08505 / Fieldsboro / NJ / 10.9 mi. | 664 | 5,947 | 11.2 | $58,844 | 14.6 | 2.7 | 7.5 | 0.1 | 2.6 | |
08022 / Mansfield / NJ / 9.9 mi. | 633 | 2,265 | 27.9 | $55,309 | 7.0 | 2.1 | 2.3 | 0.1 | 1.8 | |
08518 / Florence / NJ / 6.7 mi. | 629 | 1,961 | 32.1 | $50,709 | 20.2 | 2.0 | 13.5 | 0.1 | 2.6 | |
08036 / Hainesport Township / NJ / 3.8 mi. | 596 | 77 | 774.0 | $62,188 | 6.6 | 3.9 | 0.9 | 0.0 | 0.0 | |
08554 / Roebling / NJ / 7.4 mi. | 388 | 1,394 | 27.8 | $54,848 | 10.6 | 2.2 | 5.7 | 0.1 | 1.5 | |
08052 / Maple Shade / NJ / 7.4 mi. | 338 | 8,462 | 4.0 | $45,426 | 19.0 | 4.5 | 7.0 | 0.1 | 6.1 | |
08562 / Wrightstown / NJ / 13.9 mi. | 325 | 1,784 | 18.2 | $54,227 | 17.8 | 4.7 | 8.2 | 0.1 | 2.6 | |
08641 / Trenton / NJ / 15.3 mi. | 210 | 1,610 | 13.0 | $36,272 | 35.1 | 9.0 | 18.6 | 0.6 | 2.8 | |
08019 / Chatsworth / NJ / 27.1 mi. | 113 | 274 | 41.2 | $55,288 | 15.0 | 12.2 | 1.9 | 0.1 | 0.2 | |
08640 / Trenton / NJ / 12.5 mi. | 88 | 841 | 10.5 | $41,456 | 59.8 | 22.8 | 33.7 | 0.4 | 1.4 | |
08041 / Jobstown / NJ / 9.6 mi. | 76 | 294 | 25.9 | $70,948 | 9.2 | 1.9 | 2.2 | 0.6 | 3.5 | |
08533 / Plumsted Township / NJ / 18 mi. | 59 | 2,274 | 2.6 | $61,966 | 8.5 | 4.0 | 2.4 | 0.1 | 0.8 | |
08042 / Juliustown / NJ / 10.6 mi. | 46 | 83 | 55.4 | $62,000 | 1.3 | 0.0 | 0.0 | 0.0 | 0.0 | |
08073 / Rancocas / NJ / 1.4 mi. | 45 | 98 | 45.9 | $64,861 | 4.5 | 2.3 | 1.9 | 0.0 | 0.0 | |
08511 / Cookstown / NJ / 16.2 mi. | 22 | 451 | 4.9 | $39,050 | 14.0 | 6.0 | 5.2 | 0.1 | 1.4 | |
08064 / New Lisbon / NJ / 13.3 mi. | 21 | 24 | 87.5 | $71,000 | 63.5 | 8.6 | 48.7 | 1.0 | 1.5 | |
File | nj_burlington_county_times__willingboro | |||||||||
Time | 5/20/05 9:10 PM | |||||||||
Page | 278 | |||||||||
Member | 128300 |