Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Asbury Park Press, Neptune
Neptune, New Jersey
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	11.2
2004	9.6
2003	5.3
2002	8.2
2001	5.3
2000	11.3
1999	9.9
1998	11.6
1997	13.3
1996	9.8
1995	12.6
1994	10.3
1993	12.3
1992	9.6
1991	7.2
1990	Did not report
The latest year at peak is	1997
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Asbury Park Press, Neptune
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	11.2	15.3	73
2004	9.6	15.3	63
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Asbury Park Press, Neptune
This newspaper's Newsroom Diversity Index is 73.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 20 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Detroit News, Michigan, with a 26.2 percent non-white staff in a community that is 21.6 percent non-white. Its index is 121.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 160,339 ranks 70 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Asbury Park Press, Neptune
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	5.7	64,302
Black	5.5	62,421
Asian and Pacific Islander	2.8	32,195
Native-American	0.1	1,078
Other non-white	0.1	1,407
Multi-racial	1.1	11,851
Non-white	15.3	173,254
White	84.7	959,550
Total		1,132,804
	Home county:  Monmouth
Race/ethnicity	% of population	Number of residents
Hispanic	6.2	38,175
Black	7.8	47,745
Asian and Pacific Islander	4.0	24,380
Native-American	0.1	579
Other non-white	0.2	1,026
Multi-racial	1.2	7,494
Non-white	19.4	119,399
White	80.6	495,902
Total		615,301
The home county of this newspaper is Monmouth.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Asbury Park Press, Neptune
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
08753 / Toms River / NJ / 16.7 mi.	12,240	22,983	53.3	$56,526	9.2	4.8	1.4	0.1	2.1
07728 / Freehold / NJ / 14.3 mi.	7,265	17,798	40.8	$65,399	22.0	9.9	6.6	0.1	4.4
08724 / Brick / NJ / 9.2 mi.	7,100	16,447	43.2	$53,827	6.5	3.3	1.0	0.1	1.2
08701 / Lakewood / NJ / 12.5 mi.	6,340	19,889	31.9	$35,647	29.1	14.8	11.4	0.1	1.3
08757 / Toms River / NJ / 20.8 mi.	6,159	17,215	35.8	$30,177	8.6	3.0	4.0	0.1	0.7
07753 / Neptune / NJ / 3 mi.	5,852	12,318	47.5	$50,927	42.8	5.5	33.0	0.2	1.9
08527 / Jackson / NJ / 18.3 mi.	5,663	14,071	40.2	$65,198	12.8	5.8	3.6	0.1	2.0
08723 / Brick / NJ / 12.3 mi.	5,655	12,470	45.3	$50,069	7.7	4.7	0.9	0.1	1.2
08759 / Manchester Township / NJ / 27.8 mi.	5,586	10,644	52.5	$23,914	2.9	1.3	0.8	0.1	0.4
08742 / Point Pleasant Beach / NJ / 8.2 mi.	4,889	10,610	46.1	$55,998	4.4	2.8	0.3	0.2	0.6
07712 / Asbury Park / NJ / 3.5 mi.	4,790	15,998	29.9	$40,046	48.0	9.8	30.3	0.2	4.6
08755 / Toms River / NJ / 16.8 mi.	4,517	8,671	52.1	$53,272	11.6	4.3	2.6	0.1	3.8
07731 / Howell / NJ / 10.3 mi.	4,468	11,865	37.7	$71,153	14.2	5.7	3.6	0.1	3.6
07719 / Belmar / NJ / 3.4 mi.	4,305	8,915	48.3	$57,113	8.1	3.8	1.9	0.1	1.3
07701 / Red Bank / NJ / 11.3 mi.	3,773	9,634	39.2	$59,851	23.7	10.0	10.4	0.0	2.1
07726 / Englishtown / NJ / 18.6 mi.	3,767	13,141	28.7	$81,806	11.5	3.6	2.1	0.0	4.8
07748 / Middletown / NJ / 13.7 mi.	3,702	9,681	38.2	$80,284	8.1	3.4	0.9	0.1	3.2
07724 / Eatontown / NJ / 7.1 mi.	3,662	9,266	39.5	$58,265	29.3	5.8	13.2	0.2	7.6
07740 / Long Branch / NJ / 6.8 mi.	3,349	12,713	26.3	$38,733	42.7	20.5	17.3	0.2	1.7
08731 / Forked River / NJ / 27.1 mi.	3,024	6,843	44.2	$52,507	3.9	2.2	0.4	0.2	0.5
08721 / Bayville / NJ / 22.1 mi.	2,992	6,150	48.7	$52,778	6.9	3.9	1.2	0.1	0.8
07730 / Hazlet / NJ / 17.1 mi.	2,729	6,334	43.1	$65,734	11.5	5.8	1.0	0.1	3.8
07747 / Matawan / NJ / 18.6 mi.	2,582	10,897	23.7	$72,468	21.9	5.5	4.9	0.1	9.7
08736 / Manasquan / NJ / 5.8 mi.	2,374	5,126	46.3	$73,353	4.6	2.7	0.4	0.1	0.9
08050 / Manahawkin / NJ / 36 mi.	2,255	7,847	28.7	$51,726