Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Star-Herald, Scottsbluff | ||||||||||
Scottsbluff, Nebraska | ||||||||||
Owner: Omaha World-Herald | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 8.3 | |||||||||
2004 | 0.0 | |||||||||
2003 | 7.1 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | Did not report | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Star-Herald, Scottsbluff | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 8.3 | 13.6 | 61 | |||||||
2004 | 0.0 | 13.5 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Omaha World-Herald, | ||||||||||
has a companywide, circulation-weighted Diversity Index of 61. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Star-Herald, Scottsbluff | ||||||||||
This newspaper's Newsroom Diversity Index is 61. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 65 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 15,191 ranks 605 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Star-Herald, Scottsbluff | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 10.5 | 9,897 | ||||||||
Black | 0.3 | 248 | ||||||||
Asian and Pacific Islander | 0.5 | 426 | ||||||||
Native-American | 1.5 | 1,394 | ||||||||
Other non-white | 0.1 | 51 | ||||||||
Multi-racial | 0.9 | 801 | ||||||||
Non-white | 13.5 | 12,817 | ||||||||
White | 86.5 | 81,895 | ||||||||
Total | 94,712 | |||||||||
Home county: Scotts Bluff | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 17.2 | 6,352 | ||||||||
Black | 0.2 | 87 | ||||||||
Asian and Pacific Islander | 0.6 | 223 | ||||||||
Native-American | 1.5 | 557 | ||||||||
Other non-white | 0.1 | 17 | ||||||||
Multi-racial | 0.7 | 258 | ||||||||
Non-white | 20.3 | 7,494 | ||||||||
White | 79.7 | 29,457 | ||||||||
Total | 36,951 | |||||||||
The home county of this newspaper is Scotts Bluff. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Star-Herald, Scottsbluff | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
69361 / Scottsbluff / NE / 0 mi. | 4,790 | 7,203 | 66.5 | $30,962 | 25.0 | 20.8 | 0.3 | 2.2 | 0.7 | |
69341 / Terrytown / NE / 2.8 mi. | 2,742 | 4,233 | 64.8 | $34,486 | 16.5 | 14.5 | 0.1 | 1.0 | 0.3 | |
82240 / Torrington / WY / 28.2 mi. | 971 | 3,775 | 25.7 | $33,036 | 12.7 | 10.6 | 0.3 | 0.8 | 0.3 | |
69357 / Mitchell / NE / 8.6 mi. | 779 | 1,543 | 50.5 | $33,089 | 15.1 | 13.1 | 0.1 | 0.4 | 1.0 | |
69301 / Berea / NE / 40.6 mi. | 747 | 4,222 | 17.7 | $39,381 | 13.0 | 8.0 | 0.4 | 2.7 | 0.6 | |
69336 / Redington / NE / 30 mi. | 468 | 1,021 | 45.8 | $30,274 | 12.8 | 11.1 | 0.1 | 0.9 | 0.2 | |
69162 / Sidney / NE / 57.3 mi. | 446 | 3,053 | 14.6 | $34,271 | 7.2 | 5.3 | 0.1 | 0.7 | 0.5 | |
69145 / Kimball / NE / 40.9 mi. | 442 | 1,415 | 31.2 | $30,616 | 5.6 | 3.0 | 0.3 | 0.8 | 0.1 | |
69358 / Stegall / NE / 14.1 mi. | 436 | 798 | 54.6 | $31,170 | 13.6 | 11.1 | 0.1 | 0.7 | 1.0 | |
69334 / Bayard / NE / 17.8 mi. | 430 | 981 | 43.8 | $30,820 | 11.5 | 10.5 | 0.0 | 0.4 | 0.2 | |
69337 / Chadron / NE / 69.4 mi. | 345 | 2,676 | 12.9 | $29,308 | 8.7 | 2.7 | 1.0 | 3.3 | 0.4 | |
69356 / Minatare / NE / 2.5 mi. | 315 | 847 | 37.2 | $30,994 | 14.2 | 11.8 | 0.7 | 1.0 | 0.1 | |
69352 / Lyman / NE / 18.3 mi. | 193 | 291 | 66.3 | $27,031 | 24.1 | 22.1 | 0.0 | 0.3 | 1.4 | |
69339 / Glen / NE / 53.8 mi. | 165 | 672 | 24.6 | $30,500 | 6.0 | 1.9 | 0.1 | 2.6 | 0.0 | |
69348 / Hemingford / NE / 40.2 mi. | 158 | 698 | 22.6 | $33,973 | 6.7 | 4.4 | 0.0 | 0.9 | 0.1 | |
69154 / Penn / NE / 69.9 mi. | 150 | 606 | 24.8 | $27,803 | 2.0 | 1.5 | 0.0 | 0.1 | 0.1 | |
69347 / Hay Springs / NE / 69.9 mi. | 128 | 610 | 21.0 | $31,111 | 6.0 | 1.6 | 0.0 | 2.7 | 0.1 | |
69156 / Potter / NE / 45.1 mi. | 107 | 280 | 38.2 | $31,875 | 2.7 | 1.7 | 0.0 | 0.4 | 0.0 | |
69345 / Harrisburg / NE / 20.9 mi. | 107 | 252 | 42.5 | $30,417 | 6.3 | 5.8 | 0.2 | 0.0 | 0.2 | |
69131 / Dalton / NE / 44.6 mi. | 106 | 252 | 42.1 | $28,796 | 1.5 | 0.7 | 0.0 | 0.2 | 0.0 | |
69125 / Broadwater / NE / 42.6 mi. | 75 | 197 | 38.1 | $26,750 | 3.2 | 3.2 | 0.0 | 0.0 | 0.0 | |
82223 / Rockeagle / WY / 36.7 mi. | 75 | 436 | 17.2 | $36,607 | 5.9 | 3.6 | 0.0 | 0.6 | 0.2 | |
82214 / Guernsey / WY / 59.1 mi. | 59 | 557 | 10.6 | $31,932 | 11.1 | 7.3 | 0.2 | 0.6 | 0.2 | |
69343 / Gordon / NE / 92.2 mi. | 57 | 1,278 | 4.5 | $27,979 | 13.0 | 1.4 | 0.0 | 9.5 | 0.2 | |
69346 / Harrison / NE / 53.9 mi. | 56 | 295 | 19.0 | $28,203 | 1.3 | 0.3 | 0.0 | 0.0 | 0.0 | |
82082 / Pine Bluffs / WY / 45.4 mi. | 56 | 676 | 8.3 | $33,672 | 8.1 | 6.7 | 0.1 | 0.3 | 0.2 | |
69141 / Gurley / NE / 49.7 mi. | 54 | 171 | 31.6 | $28,438 | 4.1 | 2.9 | 0.2 | 0.5 | 0.0 | |
69360 / Rushville / NE / 79.2 mi. | 53 | 631 | 8.4 | $28,702 | 17.7 | 1.9 | 0.1 | 13.0 | 0.0 | |
69133 / Jacinto / NE / 43.9 mi. | 44 | 170 | 25.9 | $32,000 | 4.6 | 4.3 | 0.0 | 0.0 | 0.0 | |
69148 / Lisco / NE / 57 mi. | 43 | 115 | 37.4 | $29,250 | 2.6 | 1.5 | 0.0 | 1.1 | 0.0 | |
82212 / Fort Laramie / WY / 46.6 mi. | 40 | 224 | 17.9 | $26,875 | 5.0 | 3.3 | 0.0 | 1.0 | 0.0 | |
69128 / Bushnell / NE / 45.4 mi. | 36 | 156 | 23.1 | $28,125 | 5.0 | 4.7 | 0.0 | 0.0 | 0.3 | |
82244 / Yoder / WY / 38.9 mi. | 30 | 182 | 16.5 | $30,417 | 8.0 | 4.7 | 0.0 | 1.8 | 0.8 | |
69147 / Lewellen / NE / 79.6 mi. | 26 | 384 | 6.8 | $26,346 | 3.8 | 1.0 | 0.5 | 0.3 | 0.6 | |
File | ne_star-herald__scottsbluff | |||||||||
Time | 5/21/05 5:36 PM | |||||||||
Page | 604 | |||||||||
Member | 126450 |