Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Bismarck Tribune | ||||||||||
Bismarck, North Dakota | ||||||||||
Owner: Lee Enterprises (Iowa) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 3.7 | |||||||||
2004 | 3.7 | |||||||||
2003 | 3.6 | |||||||||
2002 | 0.0 | |||||||||
2001 | Did not report | |||||||||
2000 | Did not report | |||||||||
1999 | 2.9 | |||||||||
1998 | 3.4 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 3.6 | |||||||||
1993 | 3.6 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Bismarck Tribune | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 3.7 | 6.4 | 58 | |||||||
2004 | 3.7 | 6.4 | 58 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Lee Enterprises (Iowa), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Bismarck Tribune | ||||||||||
This newspaper's Newsroom Diversity Index is 58. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 43 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 27,620 ranks 371 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Bismarck Tribune | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.7 | 1,183 | ||||||||
Black | 0.2 | 272 | ||||||||
Asian and Pacific Islander | 0.3 | 535 | ||||||||
Native-American | 4.4 | 7,238 | ||||||||
Other non-white | 0.0 | 45 | ||||||||
Multi-racial | 0.8 | 1,317 | ||||||||
Non-white | 6.4 | 10,590 | ||||||||
White | 93.6 | 155,244 | ||||||||
Total | 165,834 | |||||||||
Home county: Burleigh | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.7 | 468 | ||||||||
Black | 0.2 | 166 | ||||||||
Asian and Pacific Islander | 0.4 | 289 | ||||||||
Native-American | 3.2 | 2,236 | ||||||||
Other non-white | 0.0 | 21 | ||||||||
Multi-racial | 0.8 | 550 | ||||||||
Non-white | 5.4 | 3,730 | ||||||||
White | 94.6 | 65,686 | ||||||||
Total | 69,416 | |||||||||
The home county of this newspaper is Burleigh. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Bismarck Tribune | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
58501 / Bismarck / ND / 9.2 mi. | 6,030 | 18,100 | 33.3 | $41,462 | 4.4 | 0.6 | 0.2 | 2.2 | 0.5 | |
58504 / Livona / ND / 8 mi. | 4,560 | 8,377 | 54.4 | $41,692 | 7.8 | 0.8 | 0.3 | 5.6 | 0.3 | |
58554 / Saint Anthony / ND / 13.5 mi. | 3,625 | 7,857 | 46.1 | $39,510 | 5.1 | 0.7 | 0.2 | 2.7 | 0.3 | |
58601 / New Hradec / ND / 96 mi. | 771 | 7,651 | 10.1 | $32,965 | 3.3 | 1.1 | 0.2 | 1.0 | 0.3 | |
58545 / Pick City / ND / 57.4 mi. | 504 | 1,354 | 37.2 | $44,545 | 3.2 | 0.3 | 0.1 | 1.4 | 0.4 | |
58523 / Beulah / ND / 61.6 mi. | 497 | 1,483 | 33.5 | $43,300 | 4.1 | 0.5 | 0.0 | 1.4 | 0.9 | |
58577 / Washburn / ND / 40.5 mi. | 332 | 713 | 46.6 | $40,398 | 1.6 | 0.5 | 0.0 | 0.6 | 0.0 | |
58563 / New Salem / ND / 35.7 mi. | 278 | 816 | 34.1 | $30,033 | 1.9 | 0.3 | 0.0 | 0.9 | 0.1 | |
58538 / Fort Yates / ND / 42 mi. | 264 | 622 | 42.4 | $24,784 | 94.2 | 1.6 | 0.0 | 91.5 | 0.0 | |
58552 / Temvik / ND / 34.4 mi. | 264 | 926 | 28.5 | $26,445 | 1.2 | 0.6 | 0.1 | 0.1 | 0.3 | |
58801 / Williston / ND / 160.1 mi. | 245 | 6,546 | 3.7 | $31,990 | 8.5 | 1.1 | 0.1 | 4.8 | 0.2 | |
58623 / Ladd / ND / 128.4 mi. | 235 | 957 | 24.6 | $32,872 | 1.6 | 0.9 | 0.0 | 0.2 | 0.0 | |
58530 / Sanger / ND / 38.6 mi. | 211 | 550 | 38.4 | $38,654 | 3.4 | 0.4 | 0.1 | 1.7 | 0.0 | |
58639 / Hettinger / ND / 101.4 mi. | 198 | 843 | 23.5 | $29,801 | 1.1 | 0.3 | 0.1 | 0.3 | 0.3 | |
58579 / Wilton / ND / 28.6 mi. | 177 | 494 | 35.8 | $34,236 | 1.6 | 0.5 | 0.2 | 0.3 | 0.1 | |
58631 / Glen Ullin / ND / 54.2 mi. | 172 | 515 | 33.4 | $28,563 | 1.2 | 0.0 | 0.0 | 0.4 | 0.4 | |
58495 / Wishek / ND / 56.3 mi. | 171 | 616 | 27.8 | $31,186 | 2.1 | 1.2 | 0.0 | 0.1 | 0.1 | |
58533 / Heil / ND / 57.6 mi. | 158 | 449 | 35.2 | $22,422 | 3.0 | 0.5 | 0.0 | 1.1 | 0.8 | |
58482 / Steele / ND / 32.2 mi. | 154 | 444 | 34.7 | $27,083 | 0.4 | 0.0 | 0.2 | 0.2 | 0.0 | |
58561 / Napoleon / ND / 40.4 mi. | 154 | 493 | 31.2 | $29,432 | 1.2 | 0.4 | 0.0 | 0.0 | 0.3 | |
58646 / Mott / ND / 78.8 mi. | 141 | 557 | 25.3 | $28,750 | 0.8 | 0.2 | 0.3 | 0.1 | 0.2 | |
58854 / Watford Cy / ND / 135.4 mi. | 127 | 987 | 12.9 | $30,102 | 4.1 | 0.7 | 0.1 | 2.4 | 0.0 | |
58638 / Hebron / ND / 63.3 mi. | 123 | 461 | 26.7 | $23,879 | 4.0 | 1.6 | 0.1 | 0.7 | 0.6 | |
58701 / South Prairie / ND / 101.2 mi. | 119 | 10,779 | 1.1 | $32,370 | 6.4 | 1.2 | 1.0 | 2.4 | 0.6 | |
58575 / Turtle Lake / ND / 52.3 mi. | 116 | 442 | 26.2 | $29,211 | 0.9 | 0.1 | 0.0 | 0.5 | 0.2 | |
58540 / White Shield / ND / 68.9 mi. | 108 | 928 | 11.6 | $31,285 | 12.6 | 1.3 | 0.0 | 9.0 | 0.2 | |
58401 / Woodbury / ND / 85.3 mi. | 105 | 7,451 | 1.4 | $33,592 | 3.5 | 1.1 | 0.3 | 1.0 | 0.5 | |
58463 / Pickardville / ND / 49.2 mi. | 104 | 353 | 29.5 | $21,250 | 1.1 | 0.4 | 0.0 | 0.5 | 0.0 | |
58576 / Underwood / ND / 51.9 mi. | 102 | 415 | 24.6 | $34,286 | 2.6 | 0.2 | 0.0 | 1.0 | 0.0 | |
58535 / Lark / ND / 32.3 mi. | 98 | 271 | 36.2 | $24,712 | 1.9 | 0.4 | 0.0 | 0.9 | 0.2 | |
58413 / Venturia / ND / 71.2 mi. | 96 | 585 | 16.4 | $22,083 | 2.4 | 0.7 | 0.1 | 0.2 | 0.6 | |
58529 / Leith / ND / 46.4 mi. | 94 | 334 | 28.1 | $21,027 | 4.1 | 0.8 | 0.0 | 1.9 | 0.0 | |
58558 / Menoken / ND / 6 mi. | 90 | 254 | 35.4 | $45,938 | 1.0 | 0.0 | 0.1 | 0.0 | 0.1 | |
58573 / Strasburg / ND / 34.1 mi. | 90 | 332 | 27.1 | $26,413 | 3.4 | 2.5 | 0.0 | 0.1 | 0.8 | |
58640 / Killdeer / ND / 102.4 mi. | 86 | 483 | 17.8 | $33,828 | 5.3 | 0.7 | 0.0 | 3.7 | 0.1 | |
58621 / Trotters / ND / 149.7 mi. | 81 | 592 | 13.7 | $29,323 | 1.5 | 0.8 | 0.0 | 0.2 | 0.1 | |
58521 / Baldwin / ND / 17.2 mi. | 75 | 194 | 38.7 | $45,208 | 2.6 | 0.4 | 0.0 | 0.8 | 1.4 | |
58544 / Hazelton / ND / 22 mi. | 75 | 249 | 30.1 | $25,000 | 1.5 | 1.5 | 0.0 | 0.0 | 0.0 | |
58571 / Stanton / ND / 54.2 mi. | 72 | 247 | 29.1 | $42,813 | 3.6 | 0.2 | 0.0 | 1.1 | 0.7 | |
58572 / Sterling / ND / 17.5 mi. | 72 | 88 | 81.8 | $38,750 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
58562 / New Leipzig / ND / 64.2 mi. | 68 | 245 | 27.8 | $29,625 | 0.4 | 0.0 | 0.0 | 0.4 | 0.0 | |
58341 / Wellsburg / ND / 73.6 mi. | 66 | 1,315 | 5.0 | $33,355 | 1.4 | 0.4 | 0.1 | 0.3 | 0.3 | |
58653 / Scranton / ND / 117.9 mi. | 64 | 262 | 24.4 | $31,912 | 0.6 | 0.3 | 0.0 | 0.2 | 0.0 | |
58652 / Richardton / ND / 75.6 mi. | 59 | 435 | 13.6 | $32,772 | 1.2 | 0.3 | 0.1 | 0.6 | 0.1 | |
57638 / White Butte / SD / 85.5 mi. | 58 | 883 | 6.6 | $28,458 | 4.7 | 0.3 | 0.7 | 2.2 | 0.4 | |
58763 / Sanish / ND / 114.7 mi. | 53 | 979 | 5.4 | $28,568 | 70.1 | 1.9 | 0.1 | 64.6 | 0.2 | |
58636 / Werner / ND / 85.1 mi. | 52 | 300 | 17.3 | $21,691 | 33.8 | 1.2 | 0.0 | 31.7 | 0.1 | |
58494 / Wing / ND / 30 mi. | 51 | 162 | 31.5 | $25,781 | 2.0 | 0.6 | 0.0 | 0.8 | 0.0 | |
58647 / Schefield / ND / 100.1 mi. | 51 | 439 | 11.6 | $29,125 | 2.0 | 0.3 | 0.0 | 0.6 | 0.2 | |
58541 / Goldenvalley / ND / 73.5 mi. | 50 | 185 | 27.0 | $27,344 | 13.0 | 0.2 | 0.0 | 11.7 | 0.0 | |
58622 / Fryburg / ND / 114.2 mi. | 50 | 646 | 7.7 | $28,424 | 2.7 | 0.9 | 0.1 | 0.2 | 0.3 | |
58487 / Tappen / ND / 46.5 mi. | 44 | 187 | 23.5 | $28,917 | 2.6 | 1.6 | 0.4 | 0.0 | 0.4 | |
58444 / Goodrich / ND / 53 mi. | 42 | 140 | 30.0 | $26,500 | 0.6 | 0.0 | 0.6 | 0.0 | 0.0 | |
58559 / Mercer / ND / 47.3 mi. | 41 | 119 | 34.5 | $26,750 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
58488 / Tuttle / ND / 41.1 mi. | 39 | 159 | 24.5 | $20,500 | 0.3 | 0.0 | 0.0 | 0.0 | 0.0 | |
58580 / Zap / ND / 68.3 mi. | 39 | 132 | 29.5 | $32,656 | 3.5 | 0.0 | 0.0 | 2.9 | 0.0 | |
58568 / Selfridge / ND / 53.2 mi. | 38 | 213 | 17.8 | $22,426 | 48.8 | 1.1 | 0.0 | 46.5 | 0.2 | |
58532 / Driscoll / ND / 22.6 mi. | 34 | 126 | 27.0 | $22,083 | 2.1 | 0.0 | 0.3 | 0.6 | 0.0 | |
58418 / Heaton / ND / 58.5 mi. | 33 | 189 | 17.5 | $25,625 | 2.1 | 1.6 | 0.2 | 0.0 | 0.0 | |
58520 / Almont / ND / 40.8 mi. | 31 | 117 | 26.5 | $25,000 | 3.1 | 0.0 | 0.0 | 0.0 | 0.3 | |
58570 / Timmer / ND / 30.4 mi. | 31 | 122 | 25.4 | $35,893 | 29.8 | 1.1 | 0.0 | 28.6 | 0.0 | |
58650 / Regent / ND / 90.2 mi. | 31 | 196 | 15.8 | $30,481 | 1.2 | 0.6 | 0.0 | 0.6 | 0.0 | |
58703 / Minot / ND / 103.6 mi. | 31 | 7,167 | 0.4 | $36,461 | 7.6 | 1.5 | 1.4 | 2.6 | 0.7 | |
58478 / Robinson / ND / 49.6 mi. | 30 | 89 | 33.7 | $27,292 | 1.1 | 0.6 | 0.0 | 0.0 | 0.0 | |
58505 / Bismarck / ND / 8.8 mi. | 29 | 1 | 2900.0 | $0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
58565 / Riverdale / ND / 59.7 mi. | 28 | 112 | 25.0 | $45,000 | 3.5 | 0.0 | 0.0 | 2.1 | 0.7 | |
58649 / Reeder / ND / 110.2 mi. | 27 | 181 | 14.9 | $24,643 | 1.0 | 0.0 | 0.0 | 0.5 | 0.0 | |
58524 / Braddock / ND / 18 mi. | 26 | 56 | 46.4 | $25,938 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
58528 / Cannonball / ND / 22.6 mi. | 25 | 197 | 12.7 | $19,265 | 94.7 | 2.1 | 0.0 | 92.4 | 0.1 | |
58531 / Coleharbor / ND / 52.4 mi. | 25 | 145 | 17.2 | $37,917 | 1.4 | 0.3 | 0.0 | 0.8 | 0.0 | |
58560 / Moffit / ND / 15.8 mi. | 25 | 60 | 41.7 | $36,875 | 0.6 | 0.0 | 0.0 | 0.0 | 0.6 | |
58428 / Dawson / ND / 38.2 mi. | 24 | 126 | 19.0 | $21,042 | 0.3 | 0.3 | 0.0 | 0.0 | 0.0 | |
58645 / Medora / ND / 123.9 mi. | 23 | 111 | 20.7 | $33,333 | 1.2 | 0.4 | 0.0 | 0.0 | 0.0 | |
58301 / Devils Lake / ND / 117.7 mi. | 9 | 4,105 | 0.2 | $35,912 | 9.1 | 0.5 | 0.2 | 6.3 | 0.3 | |
File | nd_the_bismarck_tribune | |||||||||
Time | 5/21/05 8:57 AM | |||||||||
Page | 371 | |||||||||
Member | 133900 |