Grand Forks Herald... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Grand Forks Herald

Grand Forks, North Dakota

Owner: Knight Ridder (Calif.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

10.8

2004

8.3

2003

7.3

2002

5.3

2001

2.7

2000

3.7

1999

3.8

1998

2.0

1997

2.0

1996

6.1

1995

7.3

1994

10.3

1993

9.8

1992

9.8

1991

7.4

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Grand Forks Herald

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

10.8

6.5

166

2004

8.3

6.5

128

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Knight Ridder (Calif.),

has a companywide, circulation-weighted Diversity Index of 76.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Grand Forks Herald

This newspaper's Newsroom Diversity Index is 166.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 7 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 31,524 ranks 323 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Grand Forks Herald

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.3

4,679

Black

0.6

1,114

Asian and Pacific Islander

0.6

1,258

Native-American

2.0

3,978

Other non-white

0.0

Multi-racial

1.1

2,129

Non-white

6.5

13,216

White

93.5

190,344

Total

203,560

Home county: Grand Forks

Race/ethnicity

% of population

Number of residents

Hispanic

2.1

1,359

Black

1.3

871

Asian and Pacific Islander

1.0

680

Native-American

2.2

1,473

Other non-white

0.1

Multi-racial

1.3

886

Non-white

8.0

5,308

White

92.0

60,801

Total

66,109

The home county of this newspaper is Grand Forks.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Grand Forks Herald

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

58201 / Grand Forks / ND / 1 mi.

8,294

13,770

60.2

$37,774

5.7

1.5

0.7

1.7

0.8

58203 / Grand Forks / ND / 2 mi.

2,917

6,575

44.4

$29,912

11.5

2.7

1.2

4.5

1.3

56721 / East Grand Forks / MN / 3 mi.

1,903

3,452

55.1

$37,258

9.8

6.5

0.3

1.3

0.3

56701 / Tr Falls / MN / 41 mi.

1,388

5,031

27.6

$34,835

3.8

1.3

0.2

0.8

0.7

56716 / Gentilly / MN / 21.4 mi.

1,195

3,633

32.9

$36,961

10.7

7.7

0.4

1.3

0.4

58237 / Nash / ND / 36.9 mi.

1,014

2,322

43.7

$35,967

10.2

8.1

0.2

1.0

0.3

58301 / Devils Lake / ND / 78.4 mi.

809

4,105

19.7

$35,912

9.1

0.5

0.2

6.3

0.3

56751 / Ross / MN / 82 mi.

578

2,259

25.6

$41,095

1.8

0.4

0.1

0.3

0.5

56762 / Warren / MN / 23.1 mi.

520

975

53.3

$38,632

3.1

2.3

0.1

0.4

0.0

58249 / Mount Carmel / ND / 79 mi.

473

1,250

37.8

$31,521

1.7

0.6

0.1

0.3

0.1

58220 / Concrete / ND / 61.5 mi.

450

1,084

41.5

$37,098

5.9

2.9

0.4

1.1

0.3

56763 / Warroad / MN / 99.1 mi.

400

1,889

21.2

$40,640

9.8

0.5

0.2

3.5

4.6

58270 / Park River / ND / 43.5 mi.

382

878

43.5

$31,900

4.5

2.0

0.4

1.2

0.1

58251 / McCanna / ND / 24.3 mi.

366

829

44.1

$36,743

4.1

0.8

0.5

1.3

0.6

56750 / Red Lake Falls / MN / 34.4 mi.

329

1,022

32.2

$34,676

3.7

0.5

0.0

2.7

0.1

56728 / Northcote / MN / 56.7 mi.

314

645

48.7

$36,971

2.6

1.5

0.1

58278 / Thompson / ND / 8 mi.

312

635

49.1

$54,414

2.2

0.8

0.2

0.4

58267 / Northwood / ND / 24.1 mi.

311

621

50.1

$35,536

1.8

0.7

0.2

0.1

56542 / Fosston / MN / 60.6 mi.

283

1,174

24.1

$29,744

4.1

0.7

0.2

1.6

0.5

58225 / Drayton / ND / 43.5 mi.

261

512

51.0

$38,047

3.9

2.1

0.0

0.5

0.1

56601 / Wilton / MN / 99.1 mi.

235

10,661

2.2

$36,045

12.0

0.9

0.4

7.9

0.8

58282 / Walhalla / ND / 75.4 mi.

234

657

35.6

$32,235

8.8

0.7

0.0

4.6

0.0

56623 / Spooner / MN / 115.6 mi.

230

1,416

16.2

$34,406

3.6

0.6

0.2

1.4

0.2

58240 / Hatton / ND / 23.8 mi.

224

503

44.5

$35,648

4.8

3.1

0.2

0.5

0.4

56757 / Stephen / MN / 37.6 mi.

219

428

51.2

$33,696

7.4

5.4

0.1

0.7

0.2

58344 / Mapes / ND / 55.7 mi.

207

467

44.3

$28,563

1.8

0.1

0.0