Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Grand Forks Herald
Grand Forks, North Dakota
Owner: Knight Ridder (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 10.8
2004 8.3
2003 7.3
2002 5.3
2001 2.7
2000 3.7
1999 3.8
1998 2.0
1997 2.0
1996 6.1
1995 7.3
1994 10.3
1993 9.8
1992 9.8
1991 7.4
1990 Did not report
The latest year at peak is 2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Grand Forks Herald
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 10.8 6.5 166
2004 8.3 6.5 128
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Knight Ridder (Calif.),
has a companywide, circulation-weighted Diversity Index of 76.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Grand Forks Herald
This newspaper's Newsroom Diversity Index is 166. This paper
Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 7 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 31,524 ranks 323 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Grand Forks Herald
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 2.3 4,679
Black 0.6 1,114
Asian and Pacific Islander 0.6 1,258
Native-American 2.0 3,978
Other non-white 0.0 58
Multi-racial 1.1 2,129
  Non-white 6.5 13,216
White 93.5 190,344
Total 203,560
Home county:  Grand Forks
Race/ethnicity % of population Number of residents
Hispanic 2.1 1,359
Black 1.3 871
Asian and Pacific Islander 1.0 680
Native-American 2.2 1,473
Other non-white 0.1 39
Multi-racial 1.3 886
  Non-white 8.0 5,308
White 92.0 60,801
Total 66,109
The home county of this newspaper is Grand Forks.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Grand Forks Herald
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
58201 / Grand Forks / ND / 1 mi. 8,294 13,770 60.2 $37,774 5.7 1.5 0.7 1.7 0.8
58203 / Grand Forks / ND / 2 mi. 2,917 6,575 44.4 $29,912 11.5 2.7 1.2 4.5 1.3
56721 / East Grand Forks / MN / 3 mi. 1,903 3,452 55.1 $37,258 9.8 6.5 0.3 1.3 0.3
56701 / Tr Falls / MN / 41 mi. 1,388 5,031 27.6 $34,835 3.8 1.3 0.2 0.8 0.7
56716 / Gentilly / MN / 21.4 mi. 1,195 3,633 32.9 $36,961 10.7 7.7 0.4 1.3 0.4
58237 / Nash / ND / 36.9 mi. 1,014 2,322 43.7 $35,967 10.2 8.1 0.2 1.0 0.3
58301 / Devils Lake / ND / 78.4 mi. 809 4,105 19.7 $35,912 9.1 0.5 0.2 6.3 0.3
56751 / Ross / MN / 82 mi. 578 2,259 25.6 $41,095 1.8 0.4 0.1 0.3 0.5
56762 / Warren / MN / 23.1 mi. 520 975 53.3 $38,632 3.1 2.3 0.1 0.4 0.0
58249 / Mount Carmel / ND / 79 mi. 473 1,250 37.8 $31,521 1.7 0.6 0.1 0.3 0.1
58220 / Concrete / ND / 61.5 mi. 450 1,084 41.5 $37,098 5.9 2.9 0.4 1.1 0.3
56763 / Warroad / MN / 99.1 mi. 400 1,889 21.2 $40,640 9.8 0.5 0.2 3.5 4.6
58270 / Park River / ND / 43.5 mi. 382 878 43.5 $31,900 4.5 2.0 0.4 1.2 0.1
58251 / McCanna / ND / 24.3 mi. 366 829 44.1 $36,743 4.1 0.8 0.5 1.3 0.6
56750 / Red Lake Falls / MN / 34.4 mi. 329 1,022 32.2 $34,676 3.7 0.5 0.0 2.7 0.1
56728 / Northcote / MN / 56.7 mi. 314 645 48.7 $36,971 2.6 1.5 0.1 0.1 0.1
58278 / Thompson / ND / 8 mi. 312 635 49.1 $54,414 2.2 0.8 0.2 0.2 0.4
58267 / Northwood / ND / 24.1 mi. 311 621 50.1 $35,536 1.8 0.7 0.2 0.1 0.1
56542 / Fosston / MN / 60.6 mi. 283 1,174 24.1 $29,744 4.1 0.7 0.2 1.6 0.5
58225 / Drayton / ND / 43.5 mi. 261 512 51.0 $38,047 3.9 2.1 0.0 0.5 0.1
56601 / Wilton / MN / 99.1 mi. 235 10,661 2.2 $36,045 12.0 0.9 0.4 7.9 0.8
58282 / Walhalla / ND / 75.4 mi. 234 657 35.6 $32,235 8.8 0.7 0.0 4.6 0.0
56623 / Spooner / MN / 115.6 mi. 230 1,416 16.2 $34,406 3.6 0.6 0.2 1.4 0.2
58240 / Hatton / ND / 23.8 mi. 224 503 44.5 $35,648 4.8 3.1 0.2 0.5 0.4
56757 / Stephen / MN / 37.6 mi. 219 428 51.2 $33,696 7.4 5.4 0.1 0.7 0.2
58344 / Mapes / ND / 55.7 mi. 207 467 44.3 $28,563 1.8 0.1 0.0 0.7 0.3
58261 / Warsaw / ND / 28.5 mi. 196 433 45.3 $34,934 6.3 4.7 0.0 0.6 0.1
58324 / Maza / ND / 99.3 mi. 196 719 27.3 $33,558 2.9 0.3 0.1 1.9 0.1
58257 / Mayville / ND / 28 mi. 195 886 22.0 $37,443 2.3 0.4 0.2 1.3 0.3
56726 / Greenbush / MN / 64.6 mi. 191 673 28.4 $36,466 1.2 0.2 0.2 0.2 0.1
56713 / Argyle / MN / 29.9 mi. 190 413 46.0 $34,444 5.0 4.0 0.2 0.4 0.1
58228 / Emerado / ND / 13.1 mi. 190 418 45.5 $36,719 15.6 3.7 3.1 5.0 1.5
58271 / Pembina / ND / 69.2 mi. 181 314 57.6 $50,104 3.3 1.7 0.3 0.4 0.4
56732 / Karlstad / MN / 49.6 mi. 177 500 35.4 $26,359 2.2 0.4 0.0 0.5 0.0
58256 / Manvel / ND / 15.2 mi. 168 346 48.6 $48,438 2.7 1.0 0.6 0.9 0.0
58102 / Reiles Acres / ND / 65.7 mi. 167 13,198 1.3 $31,758 7.0 1.3 0.7 1.5 2.3
56723 / Fisher / MN / 13.2 mi. 158 454 34.8 $46,184 3.6 2.7 0.1 0.6 0.0
58204 / Grand Forks AFB / ND / 13.7 mi. 149 1,279 11.6 $36,414 21.3 6.0 8.2 0.7 2.6
56535 / Erskine / MN / 48.3 mi. 148 514 28.8 $32,063 4.9 0.5 0.1 3.1 0.0
56540 / Rindal / MN / 40.9 mi. 148 806 18.4 $29,150 2.2 0.9 0.0 0.5 0.2
56736 / Mentor / MN / 39.8 mi. 130 382 34.0 $36,458 1.1 0.3 0.1 0.1 0.2
58254 / McVille / ND / 48.7 mi. 130 303 42.9 $27,143 0.2 0.0 0.2 0.0 0.0
58259 / Whitman / ND / 46.8 mi. 126 241 52.3 $31,964 1.2 0.0 0.2 0.0 0.2
58275 / Reynolds / ND / 14.7 mi. 126 280 45.0 $45,375 2.6 1.6 0.0 0.3 0.3
56744 / Oslo / MN / 21.2 mi. 120 215 55.8 $38,068 14.5 14.3 0.0 0.0 0.0
58218 / Buxton / ND / 19.1 mi. 119 287 41.5 $41,319 1.1 0.8 0.0 0.0 0.1
56556 / McIntosh / MN / 53.8 mi. 116 463 25.1 $33,393 2.4 1.2 0.0 0.4 0.2
56735 / Orleans / MN / 66 mi. 110 357 30.8 $31,477 1.7 0.7 0.0 0.1 0.3
58227 / Gardar / ND / 43.4 mi. 110 260 42.3 $31,167 2.4 0.5 0.0 0.4 0.2
56742 / Oklee / MN / 52.7 mi. 109 341 32.0 $29,931 1.6 0.3 0.7 0.5 0.0
58212 / Aneta / ND / 39.1 mi. 105 253 41.5 $25,921 1.9 0.3 0.0 0.5 0.3
56738 / Newfolden / MN / 44.4 mi. 101 532 19.0 $33,170 1.8 0.6 0.2 0.1 0.2
58265 / Neche / ND / 69.8 mi. 101 238 42.4 $41,354 4.2 3.6 0.0 0.3 0.2
56621 / Zerkel / MN / 76.3 mi. 99 1,688 5.9 $30,792 16.1 0.8 0.3 13.0 0.3
56733 / Kennedy / MN / 47.5 mi. 98 251 39.0 $37,500 3.7 3.3 0.0 0.0 0.2
56714 / Badger / MN / 72 mi. 96 566 17.0 $34,438 1.0 0.5 0.1 0.0 0.1
56710 / Alvarado / MN / 21.8 mi. 94 201 46.8 $45,795 8.4 8.2 0.0 0.0 0.0
58231 / Fordville / ND / 39.8 mi. 93 224 41.5 $25,536 2.6 0.5 0.3 1.4 0.0
58276 / Saint Thomas / ND / 50.3 mi. 93 274 33.9 $35,972 15.6 15.4 0.0 0.0 0.0
56737 / Middle River / MN / 56.3 mi. 90 381 23.6 $31,193 1.3 0.2 0.0 0.1 0.2
58235 / Johnstown / ND / 21.3 mi. 87 184 47.3 $33,750 4.3 1.9 0.0 0.6 0.9
58367 / Rolla / ND / 125.6 mi. 86 764 11.3 $31,534 32.7 0.6 0.1 28.2 0.4
58045 / Kelso / ND / 32 mi. 79 924 8.5 $35,958 6.6 4.8 0.1 1.3 0.0
56523 / Eldred / MN / 21.5 mi. 78 227 34.4 $31,447 8.0 5.0 1.2 1.2 0.0
58330 / Edmore / ND / 69.4 mi. 78 198 39.4 $30,096 3.1 0.4 0.0 0.4 1.0
58214 / Arvilla / ND / 18.5 mi. 77 170 45.3 $28,125 5.1 2.7 0.5 0.0 0.2
58243 / Hoople / ND / 45 mi. 75 273 27.5 $35,667 5.9 4.8 0.0 0.6 0.2
56634 / Minnewaska / MN / 75.7 mi. 74 686 10.8 $27,250 2.3 0.5 0.1 0.9 0.2
56725 / Goodridge / MN / 59.3 mi. 74 369 20.1 $29,135 1.5 0.6 0.1 0.5 0.2
56734 / Lake Bronson / MN / 64.7 mi. 70 248 28.2 $29,000 2.2 0.6 1.1 0.0 0.2
58274 / Portland / ND / 29 mi. 69 429 16.1 $40,536 1.1 0.7 0.0 0.0 0.1
58380 / Tolna / ND / 62.7 mi. 69 212 32.5 $24,583 1.7 0.0 0.0 0.6 0.8
56727 / Grygla / MN / 76.8 mi. 68 330 20.6 $28,500 2.4 0.6 0.1 0.4 0.8
58210 / Adams / ND / 56.3 mi. 64 186 34.4 $31,250 7.5 4.6 0.2 1.1 0.0
58233 / Ops / ND / 27.3 mi. 60 130 46.2 $32,250 7.2 6.9 0.0 0.0 0.0
56722 / Euclid / MN / 12.3 mi. 59 147 40.1 $39,250 2.9 0.0 0.0 2.4 0.0
56748 / Plummer / MN / 50.3 mi. 59 271 21.8 $30,278 1.7 0.0 0.3 0.5 0.0
58272 / Petersburg / ND / 39 mi. 59 135 43.7 $31,750 3.4 0.9 0.3 0.3 0.6
58352 / Munich / ND / 89.8 mi. 58 214 27.1 $25,083 1.7 0.4 0.4 0.0 0.0
58222 / Crystal / ND / 51.3 mi. 53 140 37.9 $32,708 4.6 3.2 0.0 0.0 0.3
58250 / Lankin / ND / 49.6 mi. 53 136 39.0 $29,205 3.1 1.9 0.0 0.9 0.0
58266 / Niagara / ND / 32.7 mi. 51 107 47.7 $39,643 1.5 0.4 0.0 0.4 0.0
56754 / Saint Hilaire / MN / 34.8 mi. 50 211 23.7 $35,750 1.2 0.0 0.2 0.0 0.2
56644 / Winsor / MN / 68.6 mi. 49 335 14.6 $27,625 5.1 1.3 0.1 2.2 0.0
58368 / Silva / ND / 129.5 mi. 49 1,675 2.9 $27,176 2.1 0.6 0.1 0.8 0.3
58269 / Union / ND / 69.4 mi. 48 104 46.2 $47,500 4.9 2.3 0.0 1.5 0.0
58273 / Pisek / ND / 37 mi. 45 105 42.9 $36,250 3.3 1.2 0.0 2.1 0.0
58230 / Finley / ND / 36.4 mi. 43 332 13.0 $36,250 2.0 0.1 0.0 1.2 0.0
58244 / Orr / ND / 31 mi. 43 124 34.7 $26,389 1.9 0.0 0.0 0.0 1.0
58316 / Belcourt / ND / 128.9 mi. 42 1,977 2.1 $23,269 96.9 0.9 0.1 95.4 0.0
58346 / Leeds / ND / 104.3 mi. 40 315 12.7 $32,200 1.9 0.0 0.4 1.5 0.0
58426 / Courtenay / ND / 78.5 mi. 40 96 41.7 $42,188 0.4 0.0 0.4 0.0 0.0
56715 / Brooks / MN / 45.1 mi. 39 158 24.7 $30,972 0.0 0.0 0.0 0.0 0.0
56686 / Williams / MN / 107.8 mi. 38 416 9.1 $32,625 2.6 0.7 0.4 0.6 0.5
58229 / Fairdale / ND / 61.5 mi. 38 80 47.5 $28,000 5.5 1.1 2.2 1.1 1.1
58377 / Starkweather / ND / 82.6 mi. 37 148 25.0 $31,250 1.5 0.5 0.0 0.3 0.8
58238 / Hamilton / ND / 59.3 mi. 36 87 41.4 $29,250 0.0 0.0 0.0 0.0 0.0
56560 / Moorhead / MN / 67.9 mi. 35 12,628 0.3 $36,629 9.2 4.2 0.7 1.7 1.2
58317 / Bisbee / ND / 109.8 mi. 34 138 24.6 $33,125 1.8 0.0 0.3 0.9 0.0
56592 / Winger / MN / 53.9 mi. 33 203 16.3 $27,917 4.4 0.0 0.0 2.1 0.0
56759 / Strathcona / MN / 62 mi. 33 122 27.0 $26,607 1.4 0.0 0.0 0.0 0.7
56760 / Viking / MN / 33 mi. 32 162 19.8 $37,188 1.2 0.3 0.3 0.0 0.0
58321 / Brocket / ND / 59.7 mi. 32 87 36.8 $25,625 2.6 0.0 0.0 0.0 0.5
58258 / Mekinock / ND / 19.6 mi. 31 105 29.5 $38,750 5.2 2.1 1.4 0.7 0.4
56673 / Roosevelt / MN / 96.3 mi. 30 299 10.0 $30,750 2.0 0.4 0.1 0.5 0.0
58260 / Union / ND / 61.6 mi. 29 109 26.6 $37,604 6.5 1.2 0.0 1.2 0.0
56651 / Lengby / MN / 66.8 mi. 28 224 12.5 $25,000 17.9 0.0 0.0 10.8 0.0
58262 / Mountain / ND / 59 mi. 28 66 42.4 $30,208 0.6 0.0 0.0 0.6 0.0
58345 / Lawton / ND / 64.6 mi. 28 85 32.9 $24,306 3.7 0.5 1.6 1.1 0.0
56646 / Olga / MN / 61.9 mi. 27 169 16.0 $22,500 3.6 1.5 0.0 0.0 1.0
56684 / Trail / MN / 56.7 mi. 27 162 16.7 $33,125 7.1 0.7 0.0 4.5 0.2
56761 / Wannaska / MN / 74.1 mi. 27 219 12.3 $45,357 1.8 0.9 0.0 0.0 0.0
58223 / Cummings / ND / 23.2 mi. 26 101 25.7 $38,750 4.0 3.2 0.0 0.0 0.0
58277 / Sharon / ND / 40.9 mi. 23 120 19.2 $30,938 2.3 0.0 0.0 0.8 0.0
File nd_grand_forks_herald
Time 5/19/05 6:36 PM
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Member 134000