Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Washington Daily News
Washington, North Carolina
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 0.0
2004 0.0
2003 0.0
2002 0.0
2001 0.0
2000 11.1
1999 7.7
1998 10.0
1997 11.1
1996 Did not report
1995 0.0
1994 16.7
1993 10.0
1992 10.0
1991 8.3
1990 Did not report
The latest year at peak is 1994
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Washington Daily News
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 0.0 35.6 0
2004 0.0 35.6 0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Washington Daily News
This newspaper's Newsroom Diversity Index is 0. This paper
Peer group
Compare that with 0, which is the median Diversity Index for all newspapers
reporting in this circulation category of 5,001 to 10,000 daily sales.
In that group, this newspaper's Diversity Index ranks 83 out of 211
newspapers reporting in the category of 5,001 to 10,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Manteca Bulletin, California, with a 63.6 percent non-white staff in a community that is 39.4 percent non-white. Its index is 161.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 8,938 ranks 861 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Washington Daily News
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 3.0 1,739
Black 31.6 18,526
Asian and Pacific Islander 0.2 133
Native-American 0.2 112
Other non-white 0.1 38
Multi-racial 0.5 293
  Non-white 35.6 20,841
White 64.5 37,785
Total 58,626
Home county:  Beaufort
Race/ethnicity % of population Number of residents
Hispanic 3.2 1,455
Black 29.0 13,021
Asian and Pacific Islander 0.2 106
Native-American 0.2 69
Other non-white 0.1 29
Multi-racial 0.5 227
  Non-white 33.2 14,907
White 66.8 30,051
Total 44,958
The home county of this newspaper is Beaufort.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Washington Daily News
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
27889 / Washington / NC / 0 mi. 4,668 10,235 45.6 $31,293 35.2 3.8 30.3 0.2 0.3
27817 / Chocowinity / NC / 9.7 mi. 844 2,435 34.7 $32,483 26.6 2.6 23.2 0.2 0.1
27810 / Belhaven / NC / 29.1 mi. 679 1,880 36.1 $26,918 38.3 3.5 33.8 0.1 0.3
27960 / Ocracoke / NC / 70.6 mi. 570 370 154.1 $34,315 4.8 2.0 1.7 0.5 0.1
27808 / Bath / NC / 20.6 mi. 411 965 42.6 $37,670 14.7 1.4 12.6 0.2 0.0
27806 / Aurora / NC / 27.2 mi. 327 1,058 30.9 $26,680 48.0 1.2 46.1 0.0 0.0
27865 / Pinetown / NC / 14.5 mi. 311 772 40.3 $35,588 13.5 1.9 11.1 0.1 0.4
27860 / Pantego / NC / 21.7 mi. 288 770 37.4 $31,688 35.1 4.9 29.9 0.1 0.0
27814 / Blounts Creek / NC / 17.8 mi. 251 645 38.9 $39,402 41.4 0.6 38.9 0.1 0.2
27892 / Williamston / NC / 10.4 mi. 220 6,082 3.6 $30,409 43.4 1.8 40.6 0.3 0.2
27885 / Swanquarter / NC / 48.3 mi. 181 490 36.9 $30,833 37.8 1.6 34.6 0.2 0.7
27970 / Roper / NC / 33.6 mi. 181 1,394 13.0 $32,522 53.5 1.8 50.8 0.0 0.2
27824 / Engelhard / NC / 59.9 mi. 156 638 24.5 $22,452 50.9 3.7 46.6 0.0 0.1
27846 / Jamesville / NC / 16.1 mi. 128 1,149 11.1 $32,750 33.5 2.8 29.1 0.9 0.0
27875 / Scranton / NC / 36.9 mi. 78 248 31.5 $25,938 38.5 0.2 37.9 0.0 0.2
27826 / Fairfield / NC / 47.9 mi. 76 261 29.1 $28,015 53.2 0.8 50.6 0.9 0.5
27821 / Edward / NC / 21 mi. 64 170 37.6 $17,857 82.5 0.9 80.9 0.2 0.0
28586 / Vanceboro / NC / 19.2 mi. 43 2,531 1.7 $30,572 32.2 2.8 27.7 0.7 0.1
27837 / Grimesland / NC / 8.2 mi. 41 1,616 2.5 $39,403 35.6 7.6 26.9 0.3 0.4
27928 / Creswell / NC / 39.4 mi. 39 820 4.8 $32,148 35.6 4.3 29.6 0.2 0.3
File nc_washington_daily_news
Time 5/20/05 7:23 AM
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