Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Wilson Daily Times | ||||||||||
Wilson, North Carolina | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 5.6 | |||||||||
2004 | 5.0 | |||||||||
2003 | 5.3 | |||||||||
2002 | 15.8 | |||||||||
2001 | 5.9 | |||||||||
2000 | 14.3 | |||||||||
1999 | 6.7 | |||||||||
1998 | 6.3 | |||||||||
1997 | 11.8 | |||||||||
1996 | 6.3 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2002 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Wilson Daily Times | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 5.6 | 42.6 | 13 | |||||||
2004 | 5.0 | 42.6 | 12 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Wilson Daily Times | ||||||||||
This newspaper's Newsroom Diversity Index is 13. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 157 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Muskogee Daily Phoenix and Times-Democrat, Oklahoma, with a 43.5 percent non-white staff in a community that is 36.9 percent non-white. Its index is 118. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 16,498 ranks 571 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Wilson Daily Times | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 6.7 | 6,766 | ||||||||
Black | 34.7 | 34,892 | ||||||||
Asian and Pacific Islander | 0.3 | 314 | ||||||||
Native-American | 0.2 | 194 | ||||||||
Other non-white | 0.1 | 63 | ||||||||
Multi-racial | 0.6 | 645 | ||||||||
Non-white | 42.6 | 42,874 | ||||||||
White | 57.4 | 57,745 | ||||||||
Total | 100,619 | |||||||||
Home county: Wilson | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 6.0 | 4,457 | ||||||||
Black | 39.1 | 28,886 | ||||||||
Asian and Pacific Islander | 0.4 | 300 | ||||||||
Native-American | 0.2 | 144 | ||||||||
Other non-white | 0.1 | 50 | ||||||||
Multi-racial | 0.7 | 479 | ||||||||
Non-white | 46.5 | 34,316 | ||||||||
White | 53.5 | 39,498 | ||||||||
Total | 73,814 | |||||||||
The home county of this newspaper is Wilson. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Wilson Daily Times | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
27893 / Wilson / NC / 0 mi. | 7,315 | 15,842 | 46.2 | $26,655 | 63.1 | 8.4 | 53.5 | 0.2 | 0.3 | |
27896 / Wilson / NC / 4.4 mi. | 3,853 | 5,528 | 69.7 | $54,150 | 15.9 | 1.6 | 12.4 | 0.2 | 1.0 | |
27851 / Lucama / NC / 7.3 mi. | 1,069 | 1,848 | 57.8 | $36,090 | 20.6 | 3.7 | 15.9 | 0.2 | 0.3 | |
27822 / Elm City / NC / 8.1 mi. | 818 | 3,030 | 27.0 | $33,908 | 35.3 | 1.9 | 32.4 | 0.3 | 0.1 | |
27542 / Kenly / NC / 13.9 mi. | 781 | 2,963 | 26.4 | $32,386 | 25.8 | 7.7 | 17.1 | 0.2 | 0.1 | |
27807 / Bailey / NC / 11.9 mi. | 554 | 2,130 | 26.0 | $34,375 | 34.0 | 11.6 | 21.3 | 0.2 | 0.1 | |
27883 / Stantonsburg / NC / 9.6 mi. | 441 | 1,279 | 34.5 | $31,575 | 42.3 | 6.5 | 35.0 | 0.1 | 0.1 | |
27873 / Saratoga / NC / 10.1 mi. | 374 | 159 | 235.2 | $31,458 | 26.1 | 5.8 | 19.7 | 0.0 | 0.0 | |
27557 / Middlesex / NC / 16.4 mi. | 299 | 2,540 | 11.8 | $33,668 | 34.1 | 8.7 | 24.6 | 0.3 | 0.2 | |
27888 / Walstonburg / NC / 14.8 mi. | 277 | 938 | 29.5 | $33,826 | 51.6 | 13.1 | 36.9 | 0.0 | 0.2 | |
27880 / Sims / NC / 10 mi. | 199 | 808 | 24.6 | $40,741 | 34.4 | 13.2 | 20.7 | 0.1 | 0.0 | |
27813 / Black Creek / NC / 4.5 mi. | 163 | 142 | 114.8 | $30,893 | 22.2 | 2.2 | 17.2 | 0.0 | 0.3 | |
27878 / Sharpsburg / NC / 12.1 mi. | 148 | 653 | 22.7 | $29,514 | 31.3 | 1.6 | 28.8 | 0.1 | 0.2 | |
27852 / Macclesfield / NC / 18 mi. | 119 | 1,076 | 11.1 | $33,500 | 23.3 | 1.9 | 20.8 | 0.0 | 0.0 | |
27864 / Pinetops / NC / 14.7 mi. | 47 | 1,589 | 3.0 | $32,413 | 45.7 | 2.2 | 43.2 | 0.1 | 0.1 | |
27830 / Fremont / NC / 13 mi. | 38 | 1,982 | 1.9 | $32,500 | 30.5 | 3.4 | 25.4 | 0.5 | 0.6 | |
File | nc_the_wilson_daily_times | |||||||||
Time | 5/19/05 9:39 PM | |||||||||
Page | 570 | |||||||||
Member | 133800 |