Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Shelby Star | ||||||||||
Shelby, North Carolina | ||||||||||
Owner: Freedom Communications (Ca.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | 6.3 | |||||||||
2003 | 6.7 | |||||||||
2002 | 5.9 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 5.9 | |||||||||
1997 | 9.1 | |||||||||
1996 | Did not report | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1997 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Shelby Star | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 23.2 | N/A | |||||||
2004 | 6.3 | 23.2 | 27 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Freedom Communications (Ca.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 59. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Shelby Star | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 33 for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 14,364 ranks 630 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Shelby Star | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.5 | 1,482 | ||||||||
Black | 20.2 | 20,104 | ||||||||
Asian and Pacific Islander | 0.7 | 650 | ||||||||
Native-American | 0.1 | 140 | ||||||||
Other non-white | 0.1 | 85 | ||||||||
Multi-racial | 0.6 | 632 | ||||||||
Non-white | 23.2 | 23,093 | ||||||||
White | 76.8 | 76,394 | ||||||||
Total | 99,487 | |||||||||
Home county: Cleveland | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.5 | 1,433 | ||||||||
Black | 20.8 | 20,010 | ||||||||
Asian and Pacific Islander | 0.7 | 656 | ||||||||
Native-American | 0.1 | 137 | ||||||||
Other non-white | 0.1 | 84 | ||||||||
Multi-racial | 0.6 | 610 | ||||||||
Non-white | 23.8 | 22,930 | ||||||||
White | 76.2 | 73,357 | ||||||||
Total | 96,287 | |||||||||
The home county of this newspaper is Cleveland. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Shelby Star | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
28150 / Shelby / NC / 0 mi. | 7,372 | 11,283 | 65.3 | $32,139 | 33.9 | 1.4 | 31.4 | 0.1 | 0.4 | |
28152 / Shelby / NC / 9.2 mi. | 2,915 | 8,645 | 33.7 | $36,644 | 23.8 | 1.7 | 20.6 | 0.2 | 0.5 | |
28086 / Kings Mountain / NC / 14.5 mi. | 962 | 9,273 | 10.4 | $37,560 | 20.2 | 1.5 | 16.1 | 0.2 | 1.5 | |
28090 / Lawndale / NC / 7.5 mi. | 924 | 3,164 | 29.2 | $33,479 | 18.6 | 1.9 | 16.1 | 0.1 | 0.1 | |
28021 / Cherryville / NC / 13.2 mi. | 431 | 4,950 | 8.7 | $37,565 | 10.4 | 2.0 | 7.2 | 0.2 | 0.5 | |
28114 / Mooresboro / NC / 9.4 mi. | 306 | 2,797 | 10.9 | $32,318 | 7.7 | 0.9 | 5.9 | 0.1 | 0.3 | |
28073 / Grover / NC / 14.5 mi. | 303 | 1,737 | 17.4 | $35,519 | 17.5 | 1.1 | 14.7 | 0.3 | 0.3 | |
28017 / Boiling Springs / NC / 9 mi. | 293 | 280 | 104.6 | $46,528 | 14.2 | 1.6 | 10.4 | 0.2 | 0.9 | |
28020 / Casar / NC / 11 mi. | 271 | 988 | 27.4 | $33,824 | 1.9 | 1.1 | 0.3 | 0.0 | 0.0 | |
28043 / Forest City / NC / 16.6 mi. | 244 | 8,267 | 3.0 | $29,122 | 22.4 | 3.2 | 17.6 | 0.1 | 0.5 | |
28040 / Ellenboro / NC / 8.7 mi. | 118 | 2,590 | 4.6 | $32,292 | 6.3 | 0.7 | 4.5 | 0.2 | 0.2 | |
29702 / Blacksburg / SC / 18.6 mi. | 58 | 3,832 | 1.5 | $31,021 | 12.9 | 2.0 | 9.6 | 0.2 | 0.1 | |
28089 / Lattimore / NC / 5 mi. | 38 | 53 | 71.7 | $35,313 | 3.8 | 0.8 | 2.3 | 0.0 | 0.4 | |
28038 / Earl / NC / 12.6 mi. | 32 | 38 | 84.2 | $40,313 | 24.0 | 0.0 | 21.2 | 0.0 | 0.0 | |
28169 / Waco / NC / 9.6 mi. | 27 | 96 | 28.1 | $25,000 | 19.2 | 0.0 | 18.0 | 0.0 | 0.4 | |
File | nc_the_shelby_star | |||||||||
Time | 5/21/05 4:56 PM | |||||||||
Page | 629 | |||||||||
Member | 133550 |