Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The News & Observer, Raleigh
Raleigh, North Carolina
Owner: McClatchy Co. (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	21.0
2004	17.4
2003	19.8
2002	19.2
2001	19.4
2000	15.7
1999	15.5
1998	15.8
1997	16.0
1996	11.2
1995	11.2
1994	9.6
1993	10.5
1992	8.2
1991	Did not report
1990	5.1
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The News & Observer, Raleigh
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	21.0	30.8	68
2004	17.4	30.8	57
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, McClatchy Co. (Calif.),
has a companywide, circulation-weighted Diversity Index of 71.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The News & Observer, Raleigh
This newspaper's Newsroom Diversity Index is 68.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 24 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 164,294 ranks 68 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The News & Observer, Raleigh
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	5.5	64,539
Black	20.7	244,672
Asian and Pacific Islander	2.9	34,150
Native-American	0.4	4,389
Other non-white	0.1	1,555
Multi-racial	1.2	13,945
Non-white	30.8	363,250
White	69.2	817,135
Total		1,180,385
	Home county:  Wake
Race/ethnicity	% of population	Number of residents
Hispanic	5.4	33,985
Black	19.5	122,648
Asian and Pacific Islander	3.4	21,361
Native-American	0.3	1,821
Other non-white	0.1	842
Multi-racial	1.3	8,029
Non-white	30.1	188,686
White	70.0	439,160
Total		627,846
The home county of this newspaper is Wake.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The News & Observer, Raleigh
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
27615 / Raleigh / NC / 8.5 mi.	7,986	15,843	50.4	$71,166	18.2	3.6	9.6	0.2	3.7
27511 / Cary / NC / 8.3 mi.	7,977	17,117	46.6	$68,382	19.0	5.7	5.9	0.2	5.6
27609 / Raleigh / NC / 4.7 mi.	6,150	14,660	42.0	$50,880	27.9	9.2	14.6	0.1	2.4
27612 / Raleigh / NC / 6.3 mi.	5,876	12,414	47.3	$56,800	20.0	4.2	11.4	0.2	3.0
27613 / Raleigh / NC / 10.9 mi.	5,513	14,621	37.7	$71,066	16.4	2.7	8.0	0.2	4.2
27513 / Cary / NC / 9.4 mi.	5,479	14,164	38.7	$72,436	22.2	3.2	6.9	0.3	10.1
27604 / Raleigh / NC / 4 mi.	5,129	13,377	38.3	$47,421	43.1	6.3	30.5	0.3	4.0
27606 / Raleigh / NC / 5.6 mi.	4,448	15,275	29.1	$40,754	27.8	6.5	13.1	0.5	6.0
27610 / Raleigh / NC / 5.5 mi.	4,416	14,937	29.6	$37,505	80.9	9.6	69.0	0.4	0.6
27603 / Raleigh / NC / 7.6 mi.	4,295	12,501	34.4	$41,979	32.9	8.4	21.2	0.4	1.4
27529 / Garner / NC / 9.8 mi.	4,105	11,486	35.7	$50,701	30.2	4.4	23.5	0.4	0.8
27587 / Wake Forest / NC / 14.3 mi.	4,062	10,656	38.1	$56,832	16.8	2.6	11.9	0.2	1.1
27502 / Apex / NC / 13.7 mi.	3,767	15,744	23.9	$71,885	18.1	3.1	9.3	0.2	4.2
27607 / Raleigh / NC / 5 mi.	3,478	7,162	48.6	$53,438	22.6	4.6	10.9	0.2	5.2
27614 / Raleigh / NC / 11.7 mi.	3,346	3,722	89.9	$106,022	9.2	1.4	4.7	0.1	2.3
27520 / Clayton / NC / 15.2 mi.	3,325	11,888	28.0	$52,493	22.4	6.4	14.3	0.3	0.5
27526 / Fuquay Varina / NC / 19.7 mi.	3,263	9,149	35.7	$50,234	21.7	5.3	14.7	0.4	0.4
27514 / Chapel Hill / NC / 26.6 mi.	3,102	18,932	16.4	$47,082	20.9	3.3	9.1	0.4	6.4
27608 / Raleigh / NC / 2.4 mi.	2,573	5,065	50.8	$53,267	7.8	1.9	4.3	0.1	0.8
27616 / Raleigh / NC / 7.8 mi.	2,295	8,033	28.6	$51,334	51.5	10.5	34.8	0.2	4.0
27560 / Morrisville / NC / 12.6 mi.	2,222	4,487	49.5	$62,056	22.0	3.4	9.3	0.5	7.2
27713 / Durham / NC / 18.3 mi.	2,192	13,228	16.6	$57,755	48.5	3.8	34.5	0.3	7.8
27516 / Chapel Hill / NC / 30.5 mi.	2,058	11,409	18.0	$52,618	21.4	3.2	12.7	0.2	3.8
27707 / Durham / NC / 21.3 mi.	2,019	17,278	11.7	$41,695	61.9	9.2	48.1	0.2	2.8
27705 / Durham / NC / 25.7 mi.	1,974	17,329	11.4	$38,470	35.5	8.0	20.2