Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Daily News, Jacksonville
Jacksonville, North Carolina
Owner: Freedom Communications (Ca.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	15.4
2004	13.8
2003	4.2
2002	7.4
2001	0.0
2000	0.0
1999	Did not report
1998	Did not report
1997	Did not report
1996	Did not report
1995	Did not report
1994	Did not report
1993	4.0
1992	8.3
1991	4.2
1990	8.3
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Daily News, Jacksonville
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	15.4	28.7	54
2004	13.8	28.7	48
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Freedom Communications (Ca.),
has a companywide, circulation-weighted Diversity Index of 59.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Daily News, Jacksonville
This newspaper's Newsroom Diversity Index is 54.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 78 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Greeley Tribune, Colorado, with a 26.3 percent non-white staff in a community that is 30 percent non-white. Its index is 88.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 21,759 ranks 443 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Daily News, Jacksonville
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	6.4	10,594
Black	17.6	29,000
Asian and Pacific Islander	1.7	2,714
Native-American	0.6	986
Other non-white	0.2	349
Multi-racial	2.1	3,457
Non-white	28.7	47,100
White	71.4	117,300
Total		164,400
	Home county:  Onslow
Race/ethnicity	% of population	Number of residents
Hispanic	7.3	10,896
Black	18.1	27,162
Asian and Pacific Islander	1.8	2,713
Native-American	0.7	971
Other non-white	0.2	355
Multi-racial	2.4	3,658
Non-white	30.4	45,755
White	69.6	104,600
Total		150,355
The home county of this newspaper is Onslow.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Daily News, Jacksonville
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
28540 / Jacksonville / NC / 0 mi.	6,563	15,860	41.4	$32,602	33.2	6.3	21.8	0.6	1.9
28546 / Jacksonville / NC / 13.1 mi.	4,725	11,349	41.6	$37,546	38.1	7.6	24.0	0.5	3.0
28574 / Richlands / NC / 13.9 mi.	1,502	3,784	39.7	$31,523	16.2	4.1	9.8	0.5	0.3
28539 / Hubert / NC / 14.8 mi.	1,422	4,506	31.6	$35,501	17.7	4.2	8.2	0.7	1.5
28584 / Swansboro / NC / 21.8 mi.	1,245	3,341	37.3	$39,306	6.0	2.1	1.9	0.4	0.7
28460 / Sneads Ferry / NC / 10.7 mi.	894	2,273	39.3	$36,434	8.8	1.6	4.3	0.5	0.9
28547 / Camp Lejeune / NC / 9.1 mi.	874	1,439	60.7	$42,515	33.7	12.5	16.1	0.9	1.9
28594 / Emerald Isle / NC / 28.1 mi.	514	1,651	31.1	$53,125	4.4	1.6	0.8	0.4	0.7
28544 / Midway Park / NC / 12.9 mi.	485	2,355	20.6	$26,792	42.6	10.3	26.0	0.9	1.9
28570 / Newport / NC / 35.5 mi.	475	6,994	6.8	$38,412	11.0	2.4	6.0	0.6	0.7
28555 / Maysville / NC / 21 mi.	470	1,714	27.4	$31,164	32.9	2.6	28.1	0.3	0.5
28557 / Morehead City / NC / 43.6 mi.	405	5,809	7.0	$37,615	14.4	1.7	10.2	0.5	0.7
28445 / Holly Ridge / NC / 13 mi.	383	1,971	19.4	$36,311	7.1	1.8	3.4	0.6	0.5
28518 / Beulaville / NC / 23 mi.	376	2,363	15.9	$31,319	26.2	7.7	17.7	0.1	0.1
28512 / Atlantic Beach / NC / 42.4 mi.	172	1,857	9.3	$43,984	2.3	0.9	0.4	0.2	0.5
28582 / Stella / NC / 23.3 mi.	170	482	35.3	$35,864	13.5	1.1	10.3	0.7	0.9
28521 / Chinquapin / NC / 16.2 mi.	163	800	20.4	$31,987	19.6	3.3	15.7	0.3	0.0
28454 / Maple Hill / NC / 14.8 mi.	146	942	15.5	$30,222	48.3	1.6	45.6	0.2	0.2
28532 / Havelock / NC / 38.1 mi.	96	8,310	1.2	$34,626	35.3	7.9	21.8	0.7	2.3
28585 / Trenton / NC / 27.4 mi.	94	1,658	5.7	$29,655	39.2	3.1	34.8	0.2	0.1
28543 / Tarawa Terrace / NC / 8.2 mi.	64	1,908	3.4	$24,476	43.8	15.6	21.1	0.6	1.2
28572 / Pink Hill / NC / 28.5 mi.	62	2,216	2.8	$32,500	18.8	8.3	9.8	0.1	0.2
28516 / Beaufort / NC / 53.3 mi.	44	4,489	1.0	$34,093	18.1	2.0	14.8	0.3	0.3
28466 / Wallace / NC / 20.8 mi.	30	3,297	0.9	$27,624	39.1	11.0	27.4	0.1	0.2
File	nc_the_daily_news__jacksonville
Time	5/21/05 10:45 AM
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