Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Daily Advance, Elizabeth City
Elizabeth City, North Carolina
Owner: Cox Enterprises (Ga.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	14.3
2004	7.7
2003	0.0
2002	12.5
2001	12.5
2000	5.6
1999	0.0
1998	21.4
1997	6.7
1996	0.0
1995	0.0
1994	0.0
1993	0.0
1992	7.7
1991	0.0
1990	0.0
The latest year at peak is	1998
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Daily Advance, Elizabeth City
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	14.3	33.4	43
2004	7.7	33.4	23
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Cox Enterprises (Ga.),
has a companywide, circulation-weighted Diversity Index of 66.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Daily Advance, Elizabeth City
This newspaper's Newsroom Diversity Index is 43.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 102 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Greeley Tribune, Colorado, with a 26.3 percent non-white staff in a community that is 30 percent non-white. Its index is 88.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 10,136 ranks 791 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Daily Advance, Elizabeth City
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.2	997
Black	30.3	25,186
Asian and Pacific Islander	0.6	496
Native-American	0.3	279
Other non-white	0.1	61
Multi-racial	0.9	769
Non-white	33.4	27,788
White	66.6	55,473
Total		83,261
	Home county:  Pasquotank
Race/ethnicity	% of population	Number of residents
Hispanic	1.2	429
Black	39.9	13,932
Asian and Pacific Islander	0.9	311
Native-American	0.3	120
Other non-white	0.1	36
Multi-racial	1.2	404
Non-white	43.7	15,232
White	56.4	19,665
Total		34,897
The home county of this newspaper is Pasquotank.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Daily Advance, Elizabeth City
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
27909 / Elizabeth City / NC / 0 mi.	5,709	12,907	44.2	$30,444	43.7	1.2	39.9	0.3	0.9
27944 / Hertford / NC / 11.4 mi.	1,731	4,166	41.6	$29,475	29.7	0.6	28.0	0.2	0.3
27932 / Edenton / NC / 22 mi.	1,068	4,733	22.6	$31,045	41.5	1.5	38.8	0.3	0.3
27921 / Camden / NC / 8.1 mi.	597	1,214	49.2	$40,238	20.5	0.8	18.3	0.5	0.1
27958 / Moyock / NC / 14.8 mi.	344	2,458	14.0	$46,182	11.7	1.6	8.3	0.4	0.5
27976 / South Mills / NC / 13 mi.	286	877	32.6	$39,345	21.2	0.5	18.8	0.3	0.4
27929 / Currituck / NC / 19 mi.	168	276	60.9	$49,917	3.2	2.1	0.6	0.0	0.3
27919 / Belvidere / NC / 12.7 mi.	164	351	46.7	$33,040	29.2	0.5	28.4	0.0	0.0
27980 / Tyner / NC / 19.6 mi.	157	891	17.6	$28,125	30.9	1.7	27.6	0.1	0.5
27974 / Shiloh / NC / 15.2 mi.	128	457	28.0	$39,531	15.5	0.8	10.5	0.7	2.4
27973 / Shawboro / NC / 11.6 mi.	127	389	32.6	$38,269	13.1	0.6	10.4	0.4	0.3
27939 / Grandy / NC / 21.8 mi.	88	706	12.5	$31,100	6.9	0.7	3.7	0.6	0.8
27946 / Hobbsville / NC / 20.1 mi.	80	500	16.0	$30,865	29.0	0.6	27.6	0.2	0.3
27923 / Coinjock / NC / 19.7 mi.	73	273	26.7	$37,019	3.2	0.8	0.3	0.6	0.3
27917 / Barco / NC / 16.4 mi.	69	300	23.0	$27,198	30.1	5.9	21.6	0.9	0.7
27966 / Powells Point / NC / 28.1 mi.	62	537	11.5	$37,973	11.2	1.1	8.8	0.1	0.2
27979 / Sunbury / NC / 17.7 mi.	55	589	9.3	$32,596	52.8	0.8	49.9	0.0	0.2
27985 / Winfall / NC / 11.3 mi.	40	50	80.0	$25,000	47.6	0.0	45.2	0.0	0.0
27916 / Aydlett / NC / 21 mi.	37	173	21.4	$42,143	7.9	2.3	3.6	1.6	0.2
27956 / Maple / NC / 17.8 mi.	35	168	20.8	$36,923	17.7	0.8	15.2	0.4	0.2
27965 / Poplar Branch / NC / 22.6 mi.	35	215	16.3	$35,278	13.0	0.2	10.4	0.6	0.0
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