Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Courier-Tribune, Asheboro | ||||||||||
Asheboro, North Carolina | ||||||||||
Owner: Stephens Media Group (Donrey) (Nev.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 5.3 | |||||||||
2004 | 5.3 | |||||||||
2003 | 5.0 | |||||||||
2002 | 6.3 | |||||||||
2001 | 5.0 | |||||||||
2000 | 5.3 | |||||||||
1999 | 5.3 | |||||||||
1998 | 5.3 | |||||||||
1997 | 5.3 | |||||||||
1996 | 5.3 | |||||||||
1995 | 5.3 | |||||||||
1994 | 5.9 | |||||||||
1993 | 12.5 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 1993 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Courier-Tribune, Asheboro | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 5.3 | 17.5 | 30 | |||||||
2004 | 5.3 | 16.8 | 32 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Stephens Media Group (Donrey) (Nev.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 37. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Courier-Tribune, Asheboro | ||||||||||
This newspaper's Newsroom Diversity Index is 30. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 132 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 14,588 ranks 621 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Courier-Tribune, Asheboro | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 8.2 | 9,589 | ||||||||
Black | 7.0 | 8,152 | ||||||||
Asian and Pacific Islander | 0.6 | 689 | ||||||||
Native-American | 0.3 | 393 | ||||||||
Other non-white | 0.0 | 48 | ||||||||
Multi-racial | 0.7 | 774 | ||||||||
Non-white | 16.8 | 19,645 | ||||||||
White | 83.2 | 97,235 | ||||||||
Total | 116,880 | |||||||||
Home county: Randolph | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 6.6 | 8,646 | ||||||||
Black | 5.6 | 7,259 | ||||||||
Asian and Pacific Islander | 0.6 | 819 | ||||||||
Native-American | 0.4 | 543 | ||||||||
Other non-white | 0.0 | 57 | ||||||||
Multi-racial | 0.7 | 880 | ||||||||
Non-white | 14.0 | 18,204 | ||||||||
White | 86.1 | 112,250 | ||||||||
Total | 130,454 | |||||||||
The home county of this newspaper is Randolph. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Courier-Tribune, Asheboro | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
27203 / Asheboro / NC / 0 mi. | 3,215 | 19,286 | 16.7 | $36,783 | 20.8 | 11.9 | 7.0 | 0.3 | 0.9 | |
27317 / Randleman / NC / 6.5 mi. | 1,444 | 5,516 | 26.2 | $36,571 | 11.2 | 5.2 | 4.5 | 0.5 | 0.3 | |
27316 / Ramseur / NC / 8.7 mi. | 960 | 2,529 | 38.0 | $36,334 | 23.9 | 10.2 | 12.0 | 0.3 | 0.4 | |
27341 / Seagrove / NC / 20.2 mi. | 837 | 1,967 | 42.6 | $39,521 | 9.0 | 1.3 | 6.8 | 0.3 | 0.1 | |
27248 / Millboro / NC / 6.5 mi. | 576 | 1,813 | 31.8 | $34,750 | 4.9 | 2.8 | 1.2 | 0.3 | 0.1 | |
27325 / Robbins / NC / 21.7 mi. | 499 | 2,573 | 19.4 | $32,139 | 27.9 | 18.2 | 9.0 | 0.3 | 0.1 | |
27371 / Uwharie / NC / 23 mi. | 375 | 2,903 | 12.9 | $33,250 | 27.7 | 4.4 | 20.6 | 0.4 | 1.4 | |
27350 / Sophia / NC / 7.9 mi. | 358 | 2,252 | 15.9 | $40,443 | 4.0 | 1.2 | 0.9 | 0.4 | 0.4 | |
27239 / Newsom / NC / 16 mi. | 331 | 3,298 | 10.0 | $38,125 | 2.3 | 1.0 | 0.3 | 0.1 | 0.3 | |
27298 / Liberty / NC / 20.1 mi. | 325 | 3,724 | 8.7 | $41,006 | 18.0 | 6.4 | 10.1 | 0.4 | 0.2 | |
27208 / Bennett / NC / 17.6 mi. | 243 | 709 | 34.3 | $38,125 | 7.2 | 3.1 | 3.6 | 0.0 | 0.2 | |
27356 / Star / NC / 20.2 mi. | 192 | 1,291 | 14.9 | $30,272 | 8.0 | 3.8 | 3.2 | 0.5 | 0.1 | |
27355 / Staley / NC / 15.7 mi. | 152 | 956 | 15.9 | $40,217 | 21.3 | 6.2 | 13.7 | 0.5 | 0.3 | |
27209 / Biscoe / NC / 22.8 mi. | 140 | 1,304 | 10.7 | $32,885 | 40.1 | 23.6 | 14.7 | 0.1 | 0.6 | |
27229 / Candor / NC / 31.4 mi. | 121 | 1,328 | 9.1 | $32,534 | 49.0 | 25.3 | 22.6 | 0.2 | 0.4 | |
27370 / Trinity / NC / 12.4 mi. | 120 | 5,717 | 2.1 | $44,446 | 5.4 | 0.9 | 3.0 | 0.6 | 0.4 | |
27344 / Silk Hope / NC / 18.3 mi. | 102 | 5,776 | 1.8 | $35,596 | 42.9 | 22.6 | 18.7 | 0.2 | 0.5 | |
27233 / Climax / NC / 15.6 mi. | 80 | 1,309 | 6.1 | $42,526 | 5.4 | 0.8 | 3.1 | 0.7 | 0.2 | |
27306 / Wadeville / NC / 32.3 mi. | 58 | 2,458 | 2.4 | $32,121 | 42.3 | 1.3 | 35.9 | 0.2 | 4.0 | |
27242 / Eagle Springs / NC / 26.4 mi. | 49 | 749 | 6.5 | $29,839 | 45.2 | 7.4 | 35.2 | 1.3 | 0.2 | |
28127 / New London / NC / 28.7 mi. | 49 | 2,475 | 2.0 | $39,214 | 22.1 | 0.9 | 20.0 | 0.3 | 0.6 | |
27313 / Pleasant Garden / NC / 15.8 mi. | 43 | 2,420 | 1.8 | $49,569 | 9.7 | 1.0 | 7.1 | 0.6 | 0.2 | |
27263 / High Point / NC / 16 mi. | 35 | 7,832 | 0.4 | $37,832 | 12.3 | 2.3 | 5.5 | 0.8 | 2.7 | |
File | nc_the_courier-tribune__asheboro | |||||||||
Time | 5/21/05 5:14 PM | |||||||||
Page | 620 | |||||||||
Member | 132200 |