Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Statesville Record & Landmark | ||||||||||
Statesville, North Carolina | ||||||||||
Owner: Media General (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 12.5 | |||||||||
2004 | 11.8 | |||||||||
2003 | 5.9 | |||||||||
2002 | 7.7 | |||||||||
2001 | 6.7 | |||||||||
2000 | 11.8 | |||||||||
1999 | Did not report | |||||||||
1998 | Did not report | |||||||||
1997 | Did not report | |||||||||
1996 | Did not report | |||||||||
1995 | 6.7 | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Statesville Record & Landmark | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 12.5 | 22.1 | 57 | |||||||
2004 | 11.8 | 22.1 | 53 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Media General (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 39. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Statesville Record & Landmark | ||||||||||
This newspaper's Newsroom Diversity Index is 57. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 72 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 14,685 ranks 620 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Statesville Record & Landmark | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 4.2 | 3,677 | ||||||||
Black | 15.6 | 13,565 | ||||||||
Asian and Pacific Islander | 1.3 | 1,145 | ||||||||
Native-American | 0.2 | 173 | ||||||||
Other non-white | 0.1 | 71 | ||||||||
Multi-racial | 0.7 | 645 | ||||||||
Non-white | 22.1 | 19,276 | ||||||||
White | 77.9 | 67,971 | ||||||||
Total | 87,247 | |||||||||
Home county: Iredell | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.4 | 4,182 | ||||||||
Black | 13.6 | 16,620 | ||||||||
Asian and Pacific Islander | 1.3 | 1,557 | ||||||||
Native-American | 0.2 | 296 | ||||||||
Other non-white | 0.1 | 86 | ||||||||
Multi-racial | 0.7 | 892 | ||||||||
Non-white | 19.3 | 23,633 | ||||||||
White | 80.7 | 99,027 | ||||||||
Total | 122,660 | |||||||||
The home county of this newspaper is Iredell. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Statesville Record & Landmark | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
28625 / Statesville / NC / 1.2 mi. | 5,656 | 11,835 | 47.8 | $42,484 | 17.4 | 3.5 | 11.2 | 0.2 | 1.7 | |
28677 / Statesville West / NC / 1.6 mi. | 5,094 | 12,617 | 40.4 | $32,611 | 32.9 | 5.9 | 24.5 | 0.2 | 1.5 | |
28166 / Troutman / NC / 5.2 mi. | 875 | 2,514 | 34.8 | $45,000 | 19.0 | 0.8 | 17.3 | 0.1 | 0.3 | |
28634 / Houstonville / NC / 13.6 mi. | 651 | 1,972 | 33.0 | $35,044 | 19.1 | 5.3 | 12.4 | 0.3 | 0.2 | |
28115 / Mooresville / NC / 14 mi. | 627 | 9,542 | 6.6 | $40,322 | 16.5 | 2.0 | 12.4 | 0.4 | 0.9 | |
28678 / Stony Point / NC / 8.4 mi. | 460 | 1,770 | 26.0 | $40,354 | 12.0 | 3.3 | 6.1 | 0.3 | 1.5 | |
28660 / Olin / NC / 11.8 mi. | 298 | 613 | 48.6 | $50,887 | 10.3 | 2.8 | 6.1 | 0.1 | 0.4 | |
28117 / Mooresville / NC / 13.5 mi. | 293 | 7,052 | 4.2 | $65,926 | 4.9 | 1.1 | 1.6 | 0.3 | 1.3 | |
28636 / Vashti / NC / 26.7 mi. | 230 | 1,874 | 12.3 | $34,913 | 7.1 | 2.9 | 3.0 | 0.2 | 0.4 | |
28689 / Union Grove / NC / 16.7 mi. | 220 | 682 | 32.3 | $34,526 | 5.2 | 2.6 | 1.7 | 0.2 | 0.1 | |
27013 / Mount Vernon / NC / 12.3 mi. | 188 | 1,986 | 9.5 | $39,175 | 22.5 | 2.4 | 18.2 | 0.3 | 0.3 | |
27020 / Winders Cross Roads / NC / 22.3 mi. | 85 | 2,265 | 3.8 | $37,241 | 10.8 | 9.4 | 0.6 | 0.1 | 0.2 | |
28681 / Taylorsville / NC / 16.6 mi. | 37 | 9,399 | 0.4 | $39,018 | 9.7 | 2.5 | 5.0 | 0.1 | 1.3 | |
File | nc_statesville_record___landmark | |||||||||
Time | 5/21/05 5:15 PM | |||||||||
Page | 619 | |||||||||
Member | 133600 |