Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Star-News, Wilmington
Wilmington, North Carolina
Owner: New York Times Co.
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	10.4
2004	8.9
2003	9.4
2002	12.8
2001	12.0
2000	8.3
1999	6.0
1998	Did not report
1997	Did not report
1996	Did not report
1995	Did not report
1994	19.1
1993	10.0
1992	12.2
1991	8.2
1990	8.2
The latest year at peak is	1994
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Star-News, Wilmington
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	10.4	24.9	42
2004	8.9	26.4	34
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, New York Times Co.,
has a companywide, circulation-weighted Diversity Index of 69.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Star-News, Wilmington
This newspaper's Newsroom Diversity Index is 42.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 54 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 53,571 ranks 190 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Star-News, Wilmington
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	3.4	11,736
Black	20.6	70,292
Asian and Pacific Islander	0.6	1,918
Native-American	0.9	3,123
Other non-white	0.1	316
Multi-racial	0.8	2,812
Non-white	26.4	90,197
White	73.6	251,798
Total		341,995
	Home county:  New Hanover
Race/ethnicity	% of population	Number of residents
Hispanic	2.0	3,276
Black	16.8	27,001
Asian and Pacific Islander	0.9	1,413
Native-American	0.4	581
Other non-white	0.1	187
Multi-racial	0.9	1,396
Non-white	21.1	33,854
White	78.9	126,453
Total		160,307
The home county of this newspaper is New Hanover.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Star-News, Wilmington
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
28409 / Wilmington / NC / 6.3 mi.	5,887	10,036	58.7	$59,100	8.3	1.1	5.0	0.2	1.1
28403 / Wilmington / NC / 4.3 mi.	5,702	13,915	41.0	$31,044	18.9	3.0	13.3	0.3	1.2
28412 / Wilmington / NC / 6.4 mi.	5,528	10,168	54.4	$41,877	13.5	2.8	7.8	0.5	1.3
28405 / Wilmington / NC / 6.1 mi.	4,864	10,349	47.0	$44,336	23.5	1.6	19.8	0.4	0.8
28411 / Wilmington / NC / 0.8 mi.	4,729	7,016	67.4	$52,332	12.8	1.3	9.6	0.2	0.8
28401 / Wilmington / NC / 1 mi.	4,089	9,650	42.4	$22,204	55.9	2.8	51.3	0.4	0.4
28461 / Southport / NC / 17.9 mi.	2,187	3,966	55.1	$40,129	13.0	0.9	10.2	0.5	0.6
28451 / Navassa / NC / 4.9 mi.	2,016	5,948	33.9	$34,770	31.6	4.5	24.1	1.1	0.3
28443 / Hampstead / NC / 18.8 mi.	1,806	4,836	37.3	$44,542	11.2	1.4	8.4	0.4	0.3
28428 / Carolina Beach / NC / 13.3 mi.	1,231	2,516	48.9	$37,284	3.6	0.7	1.2	0.7	0.5
28465 / Yaupon Beach / NC / 23.1 mi.	1,226	3,192	38.4	$43,427	2.3	0.8	0.4	0.4	0.1
28425 / Burgaw / NC / 20.1 mi.	1,080	3,355	32.2	$30,722	39.4	4.1	34.0	0.5	0.1
28462 / Supply / NC / 28.2 mi.	1,060	4,240	25.0	$31,442	15.3	1.7	12.2	0.7	0.1
28472 / Whiteville / NC / 40.5 mi.	994	7,360	13.5	$27,105	36.2	1.8	32.3	1.0	0.4
28429 / Castle Hayne / NC / 6.1 mi.	961	2,767	34.7	$40,683	30.8	1.8	26.9	0.9	0.2
28470 / South Brunswick / NC / 29.8 mi.	770	2,826	27.2	$32,781	20.0	3.5	14.7	0.5	0.4
28480 / Wrightsville Beach / NC / 8.4 mi.	756	1,258	60.1	$55,417	2.3	0.7	0.3	0.3	0.6
28457 / Rocky Point / NC / 11.4 mi.	708	3,019	23.5	$32,297	28.1	7.2	19.2	0.6	0.2
28466 / Wallace / NC / 32.2 mi.	691	3,297	21.0	$27,624	39.1	11.0	27.4	0.1	0.2
28445 / Topsail Beach / NC / 21 mi.	552	1,971	28.0	$36,311	7.1	1.8	3.4	0.6	0.5
28469 / Shallotte / NC / 33.9 mi.	482	1,959	24.6	$37,635	9.0	2.3	5.0	1.0	0.2
28422 / Sunset Harbor / NC / 21.8 mi.	478	1,764	27.1	$35,224	29.7	1.1	26.3	0.8	0.2
28449 / Kure Beach / NC / 15.7 mi.	445	722	61.6	$44,766	2.2	0.9	0.1	0.2	0.1
28456 / Riegelwood / NC / 18.2 mi.	414	1,335	31.0	$30,873	66.6	3.7	60.1	1.9	0.0
28478 / Willard / NC / 28.2 mi.	368	885