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Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
News & Record, Greensboro | ||||||||||
Greensboro, North Carolina | ||||||||||
Owner: Landmark Communications (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff | ![]() |
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2005 | 10.0 | |||||||||
2004 | 9.3 | |||||||||
2003 | 9.0 | |||||||||
2002 | 11.0 | |||||||||
2001 | 12.1 | |||||||||
2000 | 9.8 | |||||||||
1999 | 12.3 | |||||||||
1998 | 8.0 | |||||||||
1997 | 10.7 | |||||||||
1996 | 13.8 | |||||||||
1995 | 13.8 | |||||||||
1994 | 12.9 | |||||||||
1993 | 12.2 | |||||||||
1992 | 11.1 | |||||||||
1991 | 11.6 | |||||||||
1990 | 12.7 | |||||||||
The latest year at peak is | 1996 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for News & Record, Greensboro | ||||||||||
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Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 10.0 | 32.5 | 31 | |||||||
2004 | 9.3 | 32.5 | 29 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Landmark Communications (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 38. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for News & Record, Greensboro | ||||||||||
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This newspaper's Newsroom Diversity Index is 31. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 50, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 66 out of 90 | ||||||||||
newspapers reporting in the category of 50,001 to 100,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Beaumont Enterprise, Texas, with a 24 percent non-white staff in a community that is 33.5 percent non-white. Its index is 72. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 90,436 ranks 117 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of News & Record, Greensboro | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents | ![]() |
|||||||
Hispanic | 4.4 | 28,127 | ||||||||
Black | 24.8 | 156,978 | ||||||||
Asian and Pacific Islander | 1.8 | 11,254 | ||||||||
Native-American | 0.4 | 2,305 | ||||||||
Other non-white | 0.1 | 915 | ||||||||
Multi-racial | 1.0 | 6,577 | ||||||||
Non-white | 32.5 | 206,156 | ||||||||
White | 67.5 | 428,012 | ||||||||
Total | 634,168 | |||||||||
Home county: Guilford | ||||||||||
Race/ethnicity | % of population | Number of residents | ![]() |
|||||||
Hispanic | 3.8 | 15,985 | ||||||||
Black | 29.0 | 122,279 | ||||||||
Asian and Pacific Islander | 2.5 | 10,321 | ||||||||
Native-American | 0.4 | 1,789 | ||||||||
Other non-white | 0.2 | 749 | ||||||||
Multi-racial | 1.2 | 5,078 | ||||||||
Non-white | 37.1 | 156,201 | ||||||||
White | 62.9 | 264,847 | ||||||||
Total | 421,048 | |||||||||
The home county of this newspaper is Guilford. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
News & Record, Greensboro | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
27410 / Greensboro / NC / 8 mi. | 10,431 | 19,522 | 53.4 | $60,353 | 15.3 | 2.3 | 8.9 | 0.2 | 2.6 | |
27406 / Greensboro / NC / 4.9 mi. | 7,425 | 19,649 | 37.8 | $37,903 | 58.5 | 2.4 | 52.8 | 0.7 | 1.2 | |
27407 / Greensboro / NC / 7.4 mi. | 6,204 | 17,282 | 35.9 | $43,710 | 40.3 | 6.9 | 24.8 | 0.5 | 5.8 | |
27408 / Greensboro / NC / 3.5 mi. | 5,566 | 7,781 | 71.5 | $53,848 | 9.7 | 1.4 | 6.6 | 0.1 | 0.8 | |
27405 / Greensboro / NC / 3.5 mi. | 5,466 | 16,190 | 33.8 | $31,791 | 62.2 | 5.9 | 52.0 | 0.5 | 2.1 | |
27455 / Greensboro / NC / 8.2 mi. | 3,883 | 9,421 | 41.2 | $54,101 | 25.0 | 2.3 | 20.1 | 0.2 | 1.4 | |
27320 / Reidsville / NC / 19.3 mi. | 3,540 | 15,458 | 22.9 | $34,345 | 30.8 | 3.1 | 26.3 | 0.3 | 0.3 | |
27265 / High Point / NC / 16.2 mi. | 3,502 | 12,868 | 27.2 | $54,051 | 20.9 | 2.3 | 14.7 | 0.3 | 2.7 | |
27401 / Greensboro / NC / 0 mi. | 3,362 | 7,494 | 44.9 | $26,271 | 78.4 | 3.8 | 72.1 | 0.4 | 0.8 | |
27403 / Greensboro / NC / 3.3 mi. | 3,316 | 8,393 | 39.5 | $36,427 | 30.4 | 4.3 | 19.8 | 0.6 | 4.1 | |
27288 / Eden / NC / 30.5 mi. | 2,462 | 10,254 | 24.0 | $30,094 | 23.1 | 2.2 | 19.7 | 0.2 | 0.3 | |
27358 / Summerfield / NC / 13 mi. | 2,168 | 3,601 | 60.2 | $61,538 | 7.1 | 1.5 | 3.7 | 0.4 | 0.7 | |
27409 / Greensboro / NC / 10 mi. | 2,125 | 6,447 | 33.0 | $40,483 | 32.9 | 5.5 | 22.5 | 0.3 | 3.1 | |
27282 / Jamestown / NC / 10.4 mi. | 2,061 | 4,519 | 45.6 | $66,956 | 17.4 | 1.8 | 10.7 | 0.4 | 3.4 | |
27215 / Burlington / NC / 15.3 mi. | 1,584 | 14,367 | 11.0 | $41,858 | 19.4 | 5.5 | 11.1 | 0.2 | 1.6 | |
27260 / High Point / NC / 21.1 mi. | 1,443 | 9,482 | 15.2 | $24,940 | 75.1 | 6.4 | 63.1 | 0.5 | 3.6 | |
27203 / Asheboro / NC / 28.1 mi. | 1,423 | 19,286 | 7.4 | $36,783 | 20.8 | 11.9 | 7.0 | 0.3 | 0.9 | |
27301 / Mc Leansville / NC / 6.3 mi. | 1,402 | 2,099 | 66.8 | $46,585 | 16.0 | 2.0 | 12.1 | 0.5 | 0.8 | |
27344 / Siler City / NC / 29.4 mi. | 1,269 | 5,776 | 22.0 | $35,596 | 42.9 | 22.6 | 18.7 | 0.2 | 0.5 | |
27262 / High Point / NC / 17 mi. | 1,245 | 9,690 | 12.8 | $36,208 | 31.7 | 6.7 | 21.0 | 0.4 | 2.2 | |
27025 / Madison / NC / 23.4 mi. | 1,204 | 4,111 | 29.3 | $36,512 | 17.3 | 2.3 | 13.8 | 0.3 | 0.3 | |
27317 / Randleman / NC / 15 mi. | 1,180 | 5,516 | 21.4 | $36,571 | 11.2 | 5.2 | 4.5 | 0.5 | 0.3 | |
27284 / Kernersville / NC / 17.6 mi. | 1,162 | 16,615 | 7.0 | $49,711 | 12.8 | 4.0 | 6.7 | 0.3 | 1.0 | |
27298 / Liberty / NC / 17.1 mi. | 1,022 | 3,724 | 27.4 | $41,006 | 18.0 | 6.4 | 10.1 | 0.4 | 0.2 | |
27360 / Thomasville / NC / 23.6 mi. | 1,014 | 16,736 | 6.1 | $35,939 | 17.4 | 3.8 | 11.9 | 0.4 | 0.5 | |
27249 / Gibsonville / NC / 10.2 mi. | 972 | 4,139 | 23.5 | $45,866 | 20.2 | 2.8 | 15.5 | 0.3 | 0.4 | |
27313 / Pleasant Garden / NC / 8.7 mi. | 883 | 2,420 | 36.5 | $49,569 | 9.7 | 1.0 | 7.1 | 0.6 | 0.2 | |
27214 / Browns Summit / NC / 11 mi. | 870 | 2,376 | 36.6 | $43,281 | 24.2 | 2.4 | 20.4 | 0.4 | 0.2 | |
27217 / Burlington / NC / 23.3 mi. | 732 | 13,040 | 5.6 | $32,785 | 47.7 | 10.6 | 34.7 | 0.4 | 0.8 | |
27310 / Oak Ridge / NC / 14 mi. | 673 | 1,462 | 46.0 | $70,699 | 6.1 | 1.4 | 3.4 | 0.2 | 0.6 | |
27292 / Lexington / NC / 33.2 mi. | 657 | 15,295 | 4.3 | $34,237 | 22.8 | 5.2 | 15.4 | 0.4 | 0.9 | |
27263 / High Point / NC / 14.8 mi. | 644 | 7,832 | 8.2 | $37,832 | 12.3 | 2.3 | 5.5 | 0.8 | 2.7 | |
27048 / Stoneville / NC / 29.8 mi. | 624 | 3,285 | 19.0 | $37,712 | 20.3 | 6.3 | 12.9 | 0.1 | 0.2 | |
27357 / Stokesdale / NC / 17.3 mi. | 601 | 2,477 | 24.3 | $47,758 | 10.2 | 2.7 | 5.8 | 0.4 | 0.3 | |
27027 / Mayodan / NC / 28 mi. | 416 | 1,950 | 21.3 | $28,082 | 14.0 | 3.7 | 9.1 | 0.2 | 0.2 | |
27244 / Elon / NC / 18.9 mi. | 404 | 3,429 | 11.8 | $41,515 | 14.9 | 1.8 | 11.7 | 0.1 | 0.8 | |
27283 / Julian / NC / 10.8 mi. | 403 | 1,099 | 36.7 | $48,785 | 3.6 | 0.7 | 2.1 | 0.2 | 0.2 | |
27377 / Whitsett / NC / 9.5 mi. | 402 | 1,587 | 25.3 | $45,556 | 12.0 | 1.3 | 9.3 | 0.4 | 0.2 | |
27371 / Troy / NC / 47 mi. | 398 | 2,903 | 13.7 | $33,250 | 27.7 | 4.4 | 20.6 | 0.4 | 1.4 | |
27316 / Ramseur / NC / 28 mi. | 369 | 2,529 | 14.6 | $36,334 | 23.9 | 10.2 | 12.0 | 0.3 | 0.4 | |
27253 / Graham / NC / 24.6 mi. | 364 | 10,108 | 3.6 | $38,848 | 25.6 | 8.8 | 15.1 | 0.3 | 0.6 | |
24112 / Martinsville / VA / 45.5 mi. | 357 | 14,406 | 2.5 | $30,434 | 41.6 | 2.3 | 37.8 | 0.1 | 0.5 | |
27233 / Climax / NC / 10.2 mi. | 333 | 1,309 | 25.4 | $42,526 | 5.4 | 0.8 | 3.1 | 0.7 | 0.2 | |
27235 / Colfax / NC / 13.6 mi. | 312 | 901 | 34.6 | $56,071 | 2.9 | 0.8 | 0.8 | 0.5 | 0.4 | |
27295 / Lexington / NC / 31.8 mi. | 294 | 13,610 | 2.2 | $40,739 | 8.7 | 2.1 | 3.7 | 0.3 | 1.6 | |
27302 / Mebane / NC / 28 mi. | 293 | 8,549 | 3.4 | $41,171 | 26.1 | 3.9 | 20.3 | 0.3 | 0.4 | |
27239 / Denton / NC / 37 mi. | 276 | 3,298 | 8.4 | $38,125 | 2.3 | 1.0 | 0.3 | 0.1 | 0.3 | |
27248 / Franklinville / NC / 18.5 mi. | 266 | 1,813 | 14.7 | $34,750 | 4.9 | 2.8 | 1.2 | 0.3 | 0.1 | |
24541 / Danville / VA / 38.4 mi. | 246 | 13,161 | 1.9 | $29,015 | 39.4 | 1.4 | 36.8 | 0.2 | 0.6 | |
27326 / Ruffin / NC / 28 mi. | 231 | 1,534 | 15.1 | $37,208 | 24.2 | 2.8 | 20.7 | 0.2 | 0.1 | |
27370 / Trinity / NC / 22.3 mi. | 229 | 5,717 | 4.0 | $44,446 | 5.4 | 0.9 | 3.0 | 0.6 | 0.4 | |
27379 / Yanceyville / NC / 31.8 mi. | 208 | 1,940 | 10.7 | $31,703 | 53.5 | 1.7 | 50.4 | 0.3 | 0.2 | |
27325 / Robbins / NC / 43.5 mi. | 189 | 2,573 | 7.3 | $32,139 | 27.9 | 18.2 | 9.0 | 0.3 | 0.1 | |
27376 / West End / NC / 58.6 mi. | 167 | 3,134 | 5.3 | $44,206 | 20.0 | 1.4 | 16.6 | 0.6 | 0.3 | |
27103 / Winston Salem / NC / 30.9 mi. | 148 | 12,347 | 1.2 | $41,888 | 28.8 | 8.2 | 17.1 | 0.2 | 2.0 | |
27229 / Candor / NC / 58.5 mi. | 141 | 1,328 | 10.6 | $32,534 | 49.0 | 25.3 | 22.6 | 0.2 | 0.4 | |
27101 / Winston Salem / NC / 24.3 mi. | 135 | 7,979 | 1.7 | $24,207 | 65.0 | 5.7 | 57.2 | 0.4 | 0.5 | |
27209 / Biscoe / NC / 51.4 mi. | 126 | 1,304 | 9.7 | $32,885 | 40.1 | 23.6 | 14.7 | 0.1 | 0.6 | |
28327 / Carthage / NC / 52.7 mi. | 109 | 5,150 | 2.1 | $39,152 | 16.3 | 2.7 | 12.0 | 0.7 | 0.3 | |
27207 / Bear Creek / NC / 39.1 mi. | 105 | 1,487 | 7.1 | $41,867 | 17.5 | 1.5 | 15.3 | 0.0 | 0.1 | |
27306 / Mount Gilead / NC / 60.2 mi. | 91 | 2,458 | 3.7 | $32,121 | 42.3 | 1.3 | 35.9 | 0.2 | 4.0 | |
27356 / Star / NC / 44.1 mi. | 91 | 1,291 | 7.0 | $30,272 | 8.0 | 3.8 | 3.2 | 0.5 | 0.1 | |
24148 / Ridgeway / VA / 35.8 mi. | 68 | 3,525 | 1.9 | $35,496 | 18.5 | 1.0 | 16.2 | 0.1 | 0.5 | |
27046 / Sandy Ridge / NC / 34.3 mi. | 65 | 811 | 8.0 | $31,982 | 5.3 | 2.8 | 1.7 | 0.1 | 0.4 | |
27350 / Sophia / NC / 18.6 mi. | 65 | 2,252 | 2.9 | $40,443 | 4.0 | 1.2 | 0.9 | 0.4 | 0.4 | |
27052 / Walnut Cove / NC / 27.7 mi. | 52 | 4,097 | 1.3 | $37,423 | 15.0 | 1.5 | 12.5 | 0.2 | 0.2 | |
27355 / Staley / NC / 21.1 mi. | 43 | 956 | 4.5 | $40,217 | 21.3 | 6.2 | 13.7 | 0.5 | 0.3 | |
27349 / Snow Camp / NC / 22.4 mi. | 42 | 1,848 | 2.3 | $40,902 | 11.7 | 2.4 | 7.9 | 0.2 | 0.2 | |
27312 / Pittsboro / NC / 37.1 mi. | 33 | 5,149 | 0.6 | $47,611 | 25.1 | 3.3 | 19.9 | 0.3 | 0.5 | |
28387 / Southern Pines / NC / 65.4 mi. | 30 | 5,727 | 0.5 | $41,250 | 27.5 | 2.1 | 23.6 | 0.4 | 0.7 | |
27514 / Chapel Hill / NC / 41 mi. | 28 | 18,932 | 0.1 | $47,082 | 20.9 | 3.3 | 9.1 | 0.4 | 6.4 | |
27278 / Hillsborough / NC / 38.2 mi. | 23 | 7,884 | 0.3 | $46,629 | 24.5 | 2.8 | 19.2 | 0.4 | 0.7 | |
27713 / Durham / NC / 48.7 mi. | 21 | 13,228 | 0.2 | $57,755 | 48.5 | 3.8 | 34.5 | 0.3 | 7.8 | |
27258 / Haw River / NC / 24.6 mi. | 20 | 2,052 | 1.0 | $39,769 | 23.5 | 4.5 | 17.1 | 0.6 | 0.2 | |
27607 / Raleigh / NC / 61.7 mi. | 4 | 7,162 | 0.1 | $53,438 | 22.6 | 4.6 | 10.9 | 0.2 | 5.2 | |
File | nc_news___record__greensboro | |||||||||
Time | 5/17/05 5:08 PM | |||||||||
Page | 117 | |||||||||
Member | 132700 |