News & Record, Greensboro... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

News & Record, Greensboro

Greensboro, North Carolina

Owner: Landmark Communications (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

10.0

2004

9.3

2003

9.0

2002

11.0

2001

12.1

2000

9.8

1999

12.3

1998

8.0

1997

10.7

1996

13.8

1995

13.8

1994

12.9

1993

12.2

1992

11.1

1991

11.6

1990

12.7

The latest year at peak is

1996

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for News & Record, Greensboro

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

10.0

32.5

2004

9.3

32.5

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Landmark Communications (Va.),

has a companywide, circulation-weighted Diversity Index of 38.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for News & Record, Greensboro

This newspaper's Newsroom Diversity Index is 31.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 66 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Beaumont Enterprise, Texas, with a 24 percent non-white staff in a community that is 33.5 percent non-white. Its index is 72.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 90,436 ranks 117 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of News & Record, Greensboro

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

4.4

28,127

Black

24.8

156,978

Asian and Pacific Islander

1.8

11,254

Native-American

0.4

2,305

Other non-white

0.1

915

Multi-racial

1.0

6,577

Non-white

32.5

206,156

White

67.5

428,012

Total

634,168

Home county: Guilford

Race/ethnicity

% of population

Number of residents

Hispanic

3.8

15,985

Black

29.0

122,279

Asian and Pacific Islander

2.5

10,321

Native-American

0.4

1,789

Other non-white

0.2

749

Multi-racial

1.2

5,078

Non-white

37.1

156,201

White

62.9

264,847

Total

421,048

The home county of this newspaper is Guilford.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

News & Record, Greensboro

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

27410 / Greensboro / NC / 8 mi.

10,431

19,522

53.4

$60,353

15.3

2.3

8.9

0.2

2.6

27406 / Greensboro / NC / 4.9 mi.

7,425

19,649

37.8

$37,903

58.5

2.4

52.8

0.7

1.2

27407 / Greensboro / NC / 7.4 mi.

6,204

17,282

35.9

$43,710

40.3

6.9

24.8

0.5

5.8

27408 / Greensboro / NC / 3.5 mi.

5,566

7,781

71.5

$53,848

9.7

1.4

6.6

0.1

0.8

27405 / Greensboro / NC / 3.5 mi.

5,466

16,190

33.8

$31,791

62.2

5.9

52.0

0.5

2.1

27455 / Greensboro / NC / 8.2 mi.

3,883

9,421

41.2

$54,101

25.0

2.3

20.1

0.2

1.4

27320 / Reidsville / NC / 19.3 mi.

3,540

15,458

22.9

$34,345

30.8

3.1

26.3

0.3

27265 / High Point / NC / 16.2 mi.

3,502

12,868

27.2

$54,051

20.9

2.3

14.7

0.3

2.7

27401 / Greensboro / NC / 0 mi.

3,362

7,494

44.9

$26,271

78.4

3.8

72.1

0.4

0.8

27403 / Greensboro / NC / 3.3 mi.

3,316

8,393

39.5

$36,427

30.4

4.3

19.8

0.6

4.1

27288 / Eden / NC / 30.5 mi.

2,462

10,254

24.0

$30,094

23.1

2.2

19.7

0.2

0.3

27358 / Summerfield / NC / 13 mi.

2,168

3,601

60.2

$61,538

7.1

1.5

3.7

0.4

0.7

27409 / Greensboro / NC / 10 mi.

2,125

6,447

33.0

$40,483

32.9

5.5

22.5

0.3

3.1

27282 / Jamestown / NC / 10.4 mi.

2,061

4,519

45.6

$66,956

17.4

1.8

10.7

0.4

3.4

27215 / Burlington / NC / 15.3 mi.

1,584

14,367

11.0

$41,858

19.4

5.5

11.1

0.2

1.6

27260 / High Point / NC / 21.1 mi.

1,443

9,482

15.2

$24,940

75.1

6.4

63.1

0.5

3.6

27203 / Asheboro / NC / 28.1 mi.

1,423

19,286

7.4

$36,783

20.8

11.9

7.0

0.3

0.9

27301 / Mc Leansville / NC / 6.3 mi.

1,402

2,099

66.8

$46,585

16.0

2.0

12.1

0.5

0.8

27344 / Siler City / NC / 29.4 mi.

1,269

5,776

22.0

$35,596

42.9

22.6

18.7

0.2

0.5

27262 / High Point / NC / 17 mi.

1,245

9,690

12.8

$36,208

31.7

6.7

21.0

0.4

2.2

27025 / Madison / NC / 23.4 mi.

1,204

4,111

29.3

$36,512

17.3

2.3

13.8

0.3

27317 / Randleman / NC / 15 mi.

1,180

5,516

21.4

$36,571

11.2

5.2

4.5

0.5

0.3

27284 / Kernersville / NC / 17.6 mi.

1,162

16,615

7.0

$49,711

12.8

4.0

6.7

0.3

1.0

27298 / Liberty / NC / 17.1 mi.

1,022

3,724

27.4

$41,006

18.0

6.4

10.1

0.4

0.2

27360 / Thomasville / NC / 23.6 mi.

1,014

16,736

6.1

$35,939

17.4

3.8

11.9

0.4

0.5

27249 / Gibsonville / NC / 10.2 mi.

972

4,139

23.5

$45,866

20.2

2.8

15.5

0.3

0.4

27313 / Pleasant Garden / NC / 8.7 mi.

883

2,420

36.5

$49,569

9.7

1.0

7.1

0.6

0.2

27214 / Browns Summit / NC / 11 mi.

870

2,376

36.6

$43,281

24.2

2.4

20.4

0.4

0.2

27217 / Burlington / NC / 23.3 mi.

732

13,040

5.6

$32,785

47.7

10.6

34.7

0.4

0.8

27310 / Oak Ridge / NC / 14 mi.

673

1,462

46.0

$70,699

6.1

1.4

3.4

0.2

0.6

27292 / Lexington / NC / 33.2 mi.

657

15,295

4.3

$34,237

22.8

5.2

15.4

0.4

0.9

27263 / High Point / NC / 14.8 mi.

644

7,832

8.2

$37,832

12.3

2.3

5.5

0.8

2.7

27048 / Stoneville / NC / 29.8 mi.

624

3,285

19.0

$37,712

20.3

6.3

12.9

0.1

0.2

27357 / Stokesdale / NC / 17.3 mi.

601

2,477

24.3

$47,758

10.2

2.7

5.8

0.4

0.3

27027 / Mayodan / NC / 28 mi.

416

1,950

21.3

$28,082

14.0

3.7

9.1

0.2

27244 / Elon / NC / 18.9 mi.

404

3,429

11.8

$41,515

14.9

1.8

11.7

0.1

0.8

27283 / Julian / NC / 10.8 mi.

403

1,099

36.7

$48,785

3.6

0.7

2.1

0.2

27377 / Whitsett / NC / 9.5 mi.

402

1,587

25.3

$45,556

12.0

1.3

9.3

0.4

0.2

27371 / Troy / NC / 47 mi.

398

2,903

13.7

$33,250

27.7

4.4

20.6

0.4

1.4

27316 / Ramseur / NC / 28 mi.

369

2,529

14.6

$36,334

23.9

10.2

12.0

0.3

0.4

27253 / Graham / NC / 24.6 mi.

364

10,108

3.6

$38,848

25.6

8.8

15.1

0.3

0.6

24112 / Martinsville / VA / 45.5 mi.

357

14,406

2.5

$30,434

41.6

2.3

37.8

0.1

0.5

27233 / Climax / NC / 10.2 mi.

333

1,309

25.4

$42,526

5.4

0.8

3.1

0.7

0.2

27235 / Colfax / NC / 13.6 mi.

312

901

34.6

$56,071

2.9

0.8

0.5

0.4

27295 / Lexington / NC / 31.8 mi.

294

13,610

2.2

$40,739

8.7

2.1

3.7

0.3

1.6

27302 / Mebane / NC / 28 mi.

293

8,549

3.4

$41,171

26.1

3.9

20.3

0.3

0.4

27239 / Denton / NC / 37 mi.

276

3,298

8.4

$38,125

2.3

1.0

0.3

0.1

0.3

27248 / Franklinville / NC / 18.5 mi.

266

1,813

14.7

$34,750

4.9

2.8

1.2

0.3

0.1

24541 / Danville / VA / 38.4 mi.

246

13,161

1.9

$29,015

39.4

1.4

36.8

0.2

0.6

27326 / Ruffin / NC / 28 mi.

231

1,534

15.1

$37,208

24.2

2.8

20.7

0.2

0.1

27370 / Trinity / NC / 22.3 mi.

229

5,717

4.0

$44,446

5.4

0.9

3.0

0.6

0.4

27379 / Yanceyville / NC / 31.8 mi.

208

1,940

10.7

$31,703

53.5

1.7

50.4

0.3

0.2

27325 / Robbins / NC / 43.5 mi.

189

2,573

7.3

$32,139

27.9

18.2

9.0

0.3

0.1

27376 / West End / NC / 58.6 mi.

167

3,134

5.3

$44,206

20.0

1.4

16.6

0.6

0.3

27103 / Winston Salem / NC / 30.9 mi.

148

12,347

1.2

$41,888

28.8

8.2

17.1

0.2

2.0

27229 / Candor / NC / 58.5 mi.

141

1,328

10.6

$32,534

49.0

25.3

22.6

0.2

0.4

27101 / Winston Salem / NC / 24.3 mi.

135

7,979

1.7

$24,207

65.0

5.7

57.2

0.4

0.5

27209 / Biscoe / NC / 51.4 mi.

126

1,304

9.7

$32,885

40.1

23.6

14.7

0.1

0.6

28327 / Carthage / NC / 52.7 mi.

109

5,150

2.1

$39,152

16.3

2.7

12.0

0.7

0.3

27207 / Bear Creek / NC / 39.1 mi.

105

1,487

7.1

$41,867

17.5

1.5

15.3

0.0

0.1

27306 / Mount Gilead / NC / 60.2 mi.

2,458

3.7

$32,121

42.3

1.3

35.9

0.2

4.0

27356 / Star / NC / 44.1 mi.

1,291

7.0

$30,272

8.0

3.8

3.2

0.5

0.1

24148 / Ridgeway / VA / 35.8 mi.

3,525

1.9

$35,496

18.5

1.0

16.2

0.1

0.5

27046 / Sandy Ridge / NC / 34.3 mi.

811

8.0

$31,982

5.3

2.8

1.7

0.1

0.4

27350 / Sophia / NC / 18.6 mi.

2,252

2.9

$40,443

4.0

1.2

0.9

0.4

27052 / Walnut Cove / NC / 27.7 mi.

4,097

1.3

$37,423

15.0

1.5

12.5

0.2

27355 / Staley / NC / 21.1 mi.

956

4.5

$40,217

21.3

6.2

13.7

0.5

0.3

27349 / Snow Camp / NC / 22.4 mi.

1,848

2.3

$40,902

11.7

2.4

7.9

0.2

27312 / Pittsboro / NC / 37.1 mi.

5,149

0.6

$47,611

25.1

3.3

19.9

0.3

0.5

28387 / Southern Pines / NC / 65.4 mi.

5,727

0.5

$41,250

27.5

2.1

23.6

0.4

0.7

27514 / Chapel Hill / NC / 41 mi.

18,932

0.1

$47,082

20.9

3.3

9.1

0.4

6.4

27278 / Hillsborough / NC / 38.2 mi.

7,884

0.3

$46,629

24.5

2.8

19.2

0.4

0.7

27713 / Durham / NC / 48.7 mi.

13,228

0.2

$57,755

48.5

3.8

34.5

0.3

7.8

27258 / Haw River / NC / 24.6 mi.

2,052

1.0

$39,769

23.5

4.5

17.1

0.6

0.2

27607 / Raleigh / NC / 61.7 mi.

7,162

0.1

$53,438

22.6

4.6

10.9

0.2

5.2

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5/17/05 5:08 PM

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