Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
News & Record, Greensboro
Greensboro, North Carolina
Owner: Landmark Communications (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	10.0
2004	9.3
2003	9.0
2002	11.0
2001	12.1
2000	9.8
1999	12.3
1998	8.0
1997	10.7
1996	13.8
1995	13.8
1994	12.9
1993	12.2
1992	11.1
1991	11.6
1990	12.7
The latest year at peak is	1996
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for News & Record, Greensboro
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	10.0	32.5	31
2004	9.3	32.5	29
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Landmark Communications (Va.),
has a companywide, circulation-weighted Diversity Index of 38.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for News & Record, Greensboro
This newspaper's Newsroom Diversity Index is 31.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 66 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Beaumont Enterprise, Texas, with a 24 percent non-white staff in a community that is 33.5 percent non-white. Its index is 72.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 90,436 ranks 117 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of News & Record, Greensboro
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	4.4	28,127
Black	24.8	156,978
Asian and Pacific Islander	1.8	11,254
Native-American	0.4	2,305
Other non-white	0.1	915
Multi-racial	1.0	6,577
Non-white	32.5	206,156
White	67.5	428,012
Total		634,168
	Home county:  Guilford
Race/ethnicity	% of population	Number of residents
Hispanic	3.8	15,985
Black	29.0	122,279
Asian and Pacific Islander	2.5	10,321
Native-American	0.4	1,789
Other non-white	0.2	749
Multi-racial	1.2	5,078
Non-white	37.1	156,201
White	62.9	264,847
Total		421,048
The home county of this newspaper is Guilford.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
News & Record, Greensboro
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
27410 / Greensboro / NC / 8 mi.	10,431	19,522	53.4	$60,353	15.3	2.3	8.9	0.2	2.6
27406 / Greensboro / NC / 4.9 mi.	7,425	19,649	37.8	$37,903	58.5	2.4	52.8	0.7	1.2
27407 / Greensboro / NC / 7.4 mi.	6,204	17,282	35.9	$43,710	40.3	6.9	24.8	0.5	5.8
27408 / Greensboro / NC / 3.5 mi.	5,566	7,781	71.5	$53,848	9.7	1.4	6.6	0.1	0.8
27405 / Greensboro / NC / 3.5 mi.	5,466	16,190	33.8	$31,791	62.2	5.9	52.0	0.5	2.1
27455 / Greensboro / NC / 8.2 mi.	3,883	9,421	41.2	$54,101	25.0	2.3	20.1	0.2	1.4
27320 / Reidsville / NC / 19.3 mi.	3,540	15,458	22.9	$34,345	30.8	3.1	26.3	0.3	0.3
27265 / High Point / NC / 16.2 mi.	3,502	12,868	27.2	$54,051	20.9	2.3	14.7	0.3	2.7
27401 / Greensboro / NC / 0 mi.	3,362	7,494	44.9	$26,271	78.4	3.8	72.1	0.4	0.8
27403 / Greensboro / NC / 3.3 mi.	3,316	8,393	39.5	$36,427	30.4	4.3	19.8	0.6	4.1
27288 / Eden / NC / 30.5 mi.	2,462	10,254	24.0	$30,094	23.1	2.2	19.7	0.2	0.3
27358 / Summerfield / NC / 13 mi.	2,168	3,601	60.2	$61,538	7.1	1.5	3.7	0.4	0.7
27409 / Greensboro / NC / 10 mi.	2,125	6,447	33.0	$40,483	32.9	5.5	22.5	0.3	3.1
27282 / Jamestown / NC / 10.4 mi.	2,061	4,519	45.6	$66,956	17.4	1.8	10.7	0.4	3.4
27215 / Burlington / NC / 15.3 mi.	1,584	14,367	11.0	$41,858	19.4	5.5	11.1	0.2	1.6
27260 / High Point / NC / 21.1 mi.	1,443	9,482	15.2	$24,940	75.1	6.4	63.1	0.5	3.6
27203 / Asheboro / NC / 28.1 mi.	1,423	19,286	7.4	$36,783	20.8	11.9	7.0	0.3	0.9
27301 / Mc Leansville / NC / 6.3 mi.	1,402	2,099	66.8	$46,585	16.0	2.0	12.1	0.5	0.8
27344 / Siler City / NC / 29.4 mi.	1,269	5,776	22.0	$35,596	42.9	22.6	18.7	0.2	0.5
27262 / High Point / NC / 17 mi.	1,245	9,690	12.8	$36,208	31.7	6.7	21.0	0.4	2.2
27025 / Madison / NC / 23.4 mi.	1,204	4,111	29.3	$36,512	17.3	2.3	13.8	0.3	0.3
27317 / Randleman / NC / 15 mi.	1,180	5,516	21.4	$36,571	11.2	5.2	4.5	0.5	0.3
27284 / Kernersville / NC / 17.6 mi.	1,162	16,615	7.0	$49,711	12.8	4.0	6.7	0.3	1.0
27298 / Liberty / NC / 17.1 mi.	1,022	3,724	27.4	$41,006	18.0	6.4	10.1	0.4	0.2
27360 / Thomasville / NC / 23.6 mi.	1,014	16,736	6.1	$35,939	17.4