Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Independent Tribune, Concord
Concord, North Carolina
Owner: Media General (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	0.0
2004	9.5
2003	9.5
2002	6.3
2001	Did not report
2000	18.2
1999	Did not report
1998	Did not report
1997	Did not report
1996	Did not report
1995	0.0
1994	Did not report
1993	Did not report
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	2000
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Independent Tribune, Concord
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	0.0	18.4	0
2004	9.5	18.4	52
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Media General (Va.),
has a companywide, circulation-weighted Diversity Index of 39.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Independent Tribune, Concord
This newspaper's Newsroom Diversity Index is 0.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 159 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 19,131 ranks 500 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Independent Tribune, Concord
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	5.3	8,350
Black	11.2	17,707
Asian and Pacific Islander	0.9	1,413
Native-American	0.3	483
Other non-white	0.1	144
Multi-racial	0.7	1,119
Non-white	18.4	29,216
White	81.6	129,548
Total		158,764
	Home county:  Cabarrus
Race/ethnicity	% of population	Number of residents
Hispanic	5.1	6,620
Black	12.0	15,778
Asian and Pacific Islander	0.9	1,182
Native-American	0.3	385
Other non-white	0.1	120
Multi-racial	0.7	948
Non-white	19.1	25,033
White	80.9	106,030
Total		131,063
The home county of this newspaper is Cabarrus.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Independent Tribune, Concord
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
28025 / Concord / NC / 8.6 mi.	5,922	15,681	37.8	$42,157	22.2	6.7	13.7	0.3	0.6
28027 / Concord / NC / 7 mi.	4,499	11,939	37.7	$50,424	17.8	5.3	10.0	0.3	1.3
28083 / Kannapolis / NC / 0 mi.	3,680	8,230	44.7	$34,911	26.3	5.6	18.7	0.2	0.7
28081 / Kannapolis / NC / 5.2 mi.	2,688	9,284	29.0	$36,573	19.3	5.5	11.6	0.3	1.0
28124 / Mount Pleasant / NC / 11.6 mi.	894	1,956	45.7	$50,337	7.3	0.5	5.2	0.4	0.8
28075 / Harrisburg / NC / 12 mi.	720	5,181	13.9	$63,609	11.6	2.6	6.7	0.3	1.4
28023 / China Grove / NC / 6.7 mi.	516	4,931	10.5	$38,009	11.6	5.2	4.8	0.3	0.6
28107 / Midland / NC / 17.2 mi.	372	1,975	18.8	$48,701	8.6	1.4	5.9	0.6	0.2
28088 / Landis / NC / 4.3 mi.	296	1,244	23.8	$36,184	13.8	8.3	3.4	0.2	1.1
28138 / Rockwell / NC / 8.3 mi.	153	3,791	4.0	$40,225	4.3	1.4	1.7	0.2	0.2
28036 / Davidson / NC / 12.6 mi.	125	3,246	3.9	$70,215	10.9	2.1	6.6	0.1	1.3
28115 / Mooresville / NC / 14.7 mi.	100	9,542	1.0	$40,322	16.5	2.0	12.4	0.4	0.9
28097 / Locust / NC / 17.3 mi.	94	1,154	8.1	$45,069	5.9	3.0	1.8	0.4	0.1
28163 / Stanfield / NC / 21.5 mi.	63	2,429	2.6	$37,720	7.1	5.7	0.5	0.2	0.2
28146 / Salisbury / NC / 11.7 mi.	59	9,895	0.6	$41,776	10.8	2.7	6.5	0.2	0.7
28215 / Charlotte / NC / 18 mi.	58	14,864	0.4	$46,729	58.3	8.7	44.8	0.3	2.9
28071 / Gold Hill / NC / 13.7 mi.	36	1,106	3.3	$39,926	3.7	1.1	1.4	0.7	0.3
File	nc_independent_tribune__concord
Time	5/21/05 12:13 PM
Page	499
Member	132400