Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Hickory Daily Record | ||||||||||
Hickory, North Carolina | ||||||||||
Owner: Media General (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 4.8 | |||||||||
2004 | 6.7 | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | 13.6 | |||||||||
2000 | 7.4 | |||||||||
1999 | 9.1 | |||||||||
1998 | 11.5 | |||||||||
1997 | 11.5 | |||||||||
1996 | 4.0 | |||||||||
1995 | 4.0 | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2001 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Hickory Daily Record | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 4.8 | 14.3 | 34 | |||||||
2004 | 6.7 | 14.3 | 47 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Media General (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 39. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Hickory Daily Record | ||||||||||
This newspaper's Newsroom Diversity Index is 34. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 125 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 21,593 ranks 447 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Hickory Daily Record | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 4.4 | 9,232 | ||||||||
Black | 6.4 | 13,504 | ||||||||
Asian and Pacific Islander | 2.5 | 5,302 | ||||||||
Native-American | 0.2 | 410 | ||||||||
Other non-white | 0.1 | 152 | ||||||||
Multi-racial | 0.8 | 1,664 | ||||||||
Non-white | 14.3 | 30,264 | ||||||||
White | 85.7 | 181,937 | ||||||||
Total | 212,201 | |||||||||
Home county: Catawba | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 5.6 | 7,886 | ||||||||
Black | 8.3 | 11,751 | ||||||||
Asian and Pacific Islander | 2.9 | 4,137 | ||||||||
Native-American | 0.2 | 302 | ||||||||
Other non-white | 0.1 | 110 | ||||||||
Multi-racial | 0.8 | 1,173 | ||||||||
Non-white | 17.9 | 25,359 | ||||||||
White | 82.1 | 116,326 | ||||||||
Total | 141,685 | |||||||||
The home county of this newspaper is Catawba. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Hickory Daily Record | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
28601 / Hickory / NC / 0 mi. | 6,354 | 18,693 | 34.0 | $42,046 | 15.8 | 6.8 | 4.9 | 0.2 | 3.0 | |
28602 / Hickory / NC / 8.1 mi. | 3,291 | 10,695 | 30.8 | $36,715 | 25.1 | 4.9 | 15.4 | 0.2 | 3.6 | |
28658 / Newton / NC / 10 mi. | 2,522 | 9,568 | 26.4 | $38,620 | 19.1 | 6.2 | 8.7 | 0.3 | 3.0 | |
28613 / Conover / NC / 6.7 mi. | 2,171 | 7,664 | 28.3 | $40,722 | 17.2 | 6.1 | 5.3 | 0.2 | 4.5 | |
28681 / Taylorsville / NC / 12.6 mi. | 1,003 | 9,399 | 10.7 | $39,018 | 9.7 | 2.5 | 5.0 | 0.1 | 1.3 | |
28630 / Granite Falls / NC / 7 mi. | 975 | 6,706 | 14.5 | $39,763 | 4.6 | 2.6 | 1.0 | 0.2 | 0.4 | |
28610 / Claremont / NC / 11 mi. | 796 | 3,292 | 24.2 | $41,936 | 11.4 | 2.4 | 5.8 | 0.1 | 2.4 | |
28650 / Maiden / NC / 16 mi. | 793 | 3,968 | 20.0 | $41,298 | 11.2 | 3.6 | 5.9 | 0.3 | 0.9 | |
28612 / Connelly Springs / NC / 13.6 mi. | 473 | 4,685 | 10.1 | $37,354 | 6.1 | 0.6 | 1.1 | 0.2 | 3.5 | |
28168 / Vale / NC / 18.7 mi. | 424 | 3,553 | 11.9 | $40,467 | 7.3 | 1.7 | 4.1 | 0.2 | 0.7 | |
28609 / Catawba / NC / 17.1 mi. | 424 | 2,145 | 19.8 | $42,101 | 12.2 | 1.6 | 9.2 | 0.3 | 0.6 | |
28637 / Hildebran / NC / 6.6 mi. | 298 | 624 | 47.8 | $33,029 | 7.4 | 1.2 | 1.1 | 0.6 | 3.9 | |
28645 / Lenoir / NC / 18.7 mi. | 295 | 18,605 | 1.6 | $33,181 | 12.5 | 2.5 | 8.5 | 0.2 | 0.4 | |
28638 / Hudson / NC / 10.5 mi. | 213 | 4,815 | 4.4 | $37,665 | 4.1 | 2.6 | 0.4 | 0.2 | 0.4 | |
28673 / Sherrills Ford / NC / 19.4 mi. | 205 | 1,713 | 12.0 | $45,045 | 8.4 | 0.9 | 6.5 | 0.2 | 0.1 | |
28690 / Valdese / NC / 13.7 mi. | 157 | 4,069 | 3.9 | $32,923 | 10.5 | 2.8 | 2.4 | 0.2 | 4.3 | |
28655 / Morganton / NC / 24.1 mi. | 133 | 20,764 | 0.6 | $36,089 | 19.6 | 4.9 | 9.9 | 0.3 | 3.5 | |
28671 / Rutherford College / NC / 11.6 mi. | 57 | 196 | 29.1 | $41,339 | 5.4 | 0.0 | 0.6 | 0.0 | 4.6 | |
28092 / Lincolnton / NC / 19.3 mi. | 41 | 13,266 | 0.3 | $39,115 | 17.5 | 8.9 | 7.4 | 0.2 | 0.3 | |
28619 / Drexel / NC / 15.9 mi. | 19 | 529 | 3.6 | $29,375 | 15.5 | 2.8 | 3.6 | 0.7 | 7.8 | |
File | nc_hickory_daily_record | |||||||||
Time | 5/21/05 9:49 AM | |||||||||
Page | 447 | |||||||||
Member | 132800 |