Comparing
the racial diversity of the journalists |
at
America's daily newspapers |
with the
communities that they serve |
Newsroom diversity report for |
|
|
Daily Herald, Roanoke Rapids |
Roanoke
Rapids, North Carolina |
Owner:
Wick Communications (Ariz.) |
|
From a
report for the Knight Foundation |
by Bill
Dedman and Stephen K. Doig, June 2005 |
|
Click here to
read the national report or to select another newspaper |
|
Year |
Non-white
% of newsroom staff |
|
|
|
|
|
|
|
|
2005 |
33.3 |
|
|
|
|
|
|
|
2004 |
37.5 |
|
|
|
|
|
|
|
2003 |
12.5 |
|
|
|
|
|
|
|
2002 |
12.5 |
|
|
|
|
|
|
|
2001 |
11.8 |
|
|
|
|
|
|
|
2000 |
0.0 |
|
|
|
|
|
|
|
1999 |
0.0 |
|
|
|
|
|
|
|
1998 |
15.4 |
|
|
|
|
|
|
|
1997 |
0.0 |
|
|
|
|
|
|
|
1996 |
0.0 |
|
|
|
|
|
|
|
1995 |
0.0 |
|
|
|
|
|
|
|
1994 |
0.0 |
|
|
|
|
|
|
|
1993 |
0.0 |
|
|
|
|
|
|
|
1992 |
Did not report |
|
|
|
|
|
|
|
|
1991 |
Did not report |
|
|
|
|
|
|
|
|
1990 |
Did not report |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The latest year at peak is |
2004 |
|
|
|
|
|
|
|
|
See the notes and
definitions section below for the sources of these figures. |
|
|
Newsroom Diversity Index |
for Daily Herald, Roanoke Rapids |
|
|
|
|
|
|
|
|
|
|
|
|
Year |
Non-white
% of newsroom staff |
Non-white
% of circulation area |
Newsroom
Diversity Index (parity=100) |
|
|
|
|
|
|
2005 |
33.3 |
56.3 |
59 |
|
|
|
|
|
2004 |
37.5 |
56.3 |
67 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
How the index is calculated |
|
|
|
|
|
|
The Newsroom Diversity Index is the non-white
percentage of the newsroom staff |
|
|
|
|
|
|
divided by the non-white percentage of
residents in the circulation area. |
|
|
|
|
|
|
(Parity = 100.) |
|
|
|
|
|
|
|
|
|
|
|
|
|
Company index |
|
|
|
|
|
|
This newspaper's owner, Wick Communications
(Ariz.), |
|
|
|
|
|
|
has a companywide, circulation-weighted
Diversity Index of 24. |
|
|
|
|
|
|
|
See the notes and
definitions section below for the sources of these figures. |
|
|
Peer group comparison |
for Daily Herald, Roanoke Rapids |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
This newspaper's Newsroom Diversity Index is 59. |
This paper |
|
|
|
|
Peer group |
|
|
|
Compare that with 33, which is the median
Diversity Index for all newspapers |
|
|
|
|
|
|
reporting in this circulation category of
10,001 to 25,000 daily sales. |
|
|
|
|
|
|
|
|
|
|
|
|
In that group, this newspaper's Diversity
Index ranks 69 out of 259 |
|
|
|
|
|
|
newspapers reporting in the category of
10,001 to 25,000 daily sales. |
|
|
|
|
|
|
|
|
|
|
|
|
|
An example of a newspaper of similar
circulation, in an area of similar level of non-white residents, but one that
has a relatively high Diversity Index, is The Santa Fe New Mexican, New
Mexico, with a 41.5 percent non-white staff in a community that is 56.2
percent non-white. Its index is 74. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
FYI, in circulation, this newspaper's average weekday
circulation of |
|
|
|
|
|
|
approximately 10,811 ranks 751 out of 1,410
daily newspapers in the US. |
|
|
|
|
|
|
|
See the notes and
definitions section below for the sources of these figures. |
|
|
Details on race/ethnicity |
in the circulation area |
and the home county |
of Daily Herald, Roanoke Rapids |
|
|
Circulation area |
|
|
|
|
|
|
Race/ethnicity |
%
of population |
Number
of residents |
|
|
|
|
|
|
|
Hispanic |
0.8 |
598 |
|
|
|
|
|
|
|
Black |
51.8 |
37,677 |
|
|
|
|
|
|
|
Asian and Pacific Islander |
0.5 |
339 |
|
|
|
|
|
|
|
Native-American |
2.5 |
1,847 |
|
|
|
|
|
|
|
Other non-white |
0.1 |
45 |
|
|
|
|
|
|
|
Multi-racial |
0.6 |
443 |
|
|
|
|
|
|
|
Non-white |
56.3 |
40,949 |
|
|
|
|
|
|
|
White |
43.7 |
31,784 |
|
|
|
|
|
|
|
Total |
|
72,733 |
|
|
|
|
|
|
|
|
|
|
Home county: Halifax |
|
|
|
|
Race/ethnicity |
%
of population |
Number
of residents |
|
|
|
|
|
|
|
Hispanic |
1.0 |
579 |
|
|
|
|
|
|
|
Black |
52.3 |
30,018 |
|
|
|
|
|
|
|
Asian and Pacific Islander |
0.6 |
316 |
|
|
|
|
|
|
|
Native-American |
3.1 |
1,778 |
|
|
|
|
|
|
|
Other non-white |
0.1 |
58 |
|
|
|
|
|
|
|
Multi-racial |
0.6 |
352 |
|
|
|
|
|
|
|
Non-white |
57.7 |
33,101 |
|
|
|
|
|
|
|
White |
42.3 |
24,269 |
|
|
|
|
|
|
|
Total |
|
57,370 |
|
|
|
|
|
|
|
|
The home county of
this newspaper is Halifax. |
|
|
About this report |
|
This third annual report for the Knight
Foundation adds context to an annual survey by the American Society of
Newspaper Editors. ASNE has set a goal that |
every newspaper, to help it know its
community and gather the news, should employ at least one non-white
journalist, and that newspapers should strive to |
employ non-whites in proportion to their
share of the community. ASNE's report, at www.asne.org, shows each
newspaper's non-white employment, but does |
not disclose how closely that employment
mirrors the newspaper's circulation area. |
|
That gap is filled by the report you are reading now. This
report was not done by ASNE, but was done for the Knight Foundation by Bill
Dedman and |
Stephen K. Doig. It shows how close each
newspaper is to ASNE's goal, by comparing the newsroom staffing with the
circulation area population. |
The full report is at
www.powerreporting.com/knight. |
|
|
Notes and definitions |
|
1.
The Newsroom Diversity Index is the non-white percentage of the newsroom
staff divided by the non-white percentage of the circulation area's
residents. Parity = 100. |
2.
Source for staffing: Survey by American Society of Newspaper Editors, April
2005. Newspapers report non-white staff as of the end of the previous year. |
3.
Following ASNE's definition, newsroom staff includes only supervisors,
reporters, editors, copy/layout editors and photographers. |
4.
Also following ASNE's definition, "whites," "blacks,"
etc., exclude Hispanics, who are counted in a separate category. |
5. Source for
boundaries of this newspaper's circulation area: ZIP Code circulation data,
Audit Bureau of Circulations, latest available. |
6.
A paper may define its circulation area differently for marketing efforts, or
news coverage, or to set advertising rates. |
7.
If ZIP Codes or counties are used, this report applies a threshold: 10
percent household penetration is required to include an area in the
circulation area. |
8.
Source for the demographics of residents of that circulation area: US Census
2000. |
9.
Source for total circulation: Editor & Publisher magazine, Monday-Friday
average at year-end 2004. |
10.
Staff of non-English publications, such as the Miami Herald's El Nuevo
Herald, are excluded from the ASNE staffing survey for the first time this
year. |
|
|
Demographics of ZIP Codes |
where sales were reported by |
Daily Herald, Roanoke Rapids |
|
Note that some ZIP Codes listed
here may not have been included in determining the newspaper's circulation
area. In calculating the Diversity Index, a |
ZIP Code was included only if the
household penetration was at least 10 percent. Any lower-penetration ZIP
Codes are also listed here for your information. |
Also, if the newspaper reported
more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. |
|
ZIP / City / State / Approx. distance in
miles from the newspaper's home office |
Weekday
sales |
Households |
Penetration
% (daily sales per 100 households) |
Median
household income |
Non-white % of population |
Hispanic % of population |
Black %
of population |
Native % of population |
Asian %
of population |
27870 / Roanoke Rapids Air Force Sta / NC / 0 mi. |
6,019 |
11,118 |
54.1 |
$28,784 |
38.8 |
0.8 |
35.8 |
0.5 |
1.0 |
27850
/ Littleton / NC / 15.6 mi. |
956 |
3,195 |
29.9 |
$35,108 |
45.9 |
0.9 |
42.7 |
1.6 |
0.2 |
27823 / Enfield / NC / 17.7 mi. |
734 |
3,124 |
23.5 |
$23,861 |
85.2 |
0.9 |
81.4 |
2.2 |
0.1 |
27839
/ Halifax / NC / 8.9 mi. |
411 |
1,280 |
32.1 |
$24,306 |
69.9 |
0.9 |
67.9 |
0.6 |
0.2 |
27832 / Gaston / NC / 3 mi. |
380 |
1,294 |
29.4 |
$25,022 |
62.7 |
0.9 |
60.6 |
0.1 |
0.0 |
27831
/ Gumberry / NC / 3.5 mi. |
378 |
1,238 |
30.5 |
$23,525 |
88.1 |
0.8 |
86.2 |
0.4 |
0.1 |
27890 / Weldon / NC / 3.1 mi. |
368 |
1,074 |
34.3 |
$24,755 |
76.2 |
0.6 |
74.3 |
0.2 |
0.1 |
27845
/ Lasker / NC / 12.8 mi. |
314 |
772 |
40.7 |
$26,354 |
61.6 |
0.5 |
60.1 |
0.5 |
0.0 |
27842 / Henrico / NC / 11.9 mi. |
289 |
670 |
43.1 |
$42,625 |
30.8 |
0.5 |
29.7 |
0.0 |
0.4 |
27820
/ Conway / NC / 20.7 mi. |
288 |
1,096 |
26.3 |
$29,012 |
39.2 |
0.3 |
38.0 |
0.1 |
0.4 |
27876 / Seaboard / NC / 11.3 mi. |
248 |
618 |
40.1 |
$24,688 |
62.2 |
0.6 |
60.7 |
0.1 |
0.2 |
27844
/ Hollister / NC / 18.8 mi. |
238 |
886 |
26.9 |
$16,969 |
95.8 |
1.4 |
35.0 |
55.6 |
0.2 |
27869 / Rich Square / NC / 22.5 mi. |
184 |
1,039 |
17.7 |
$27,647 |
67.5 |
1.0 |
65.6 |
0.4 |
0.0 |
27874
/ Scotland Neck / NC / 24.1 mi. |
147 |
2,255 |
6.5 |
$21,875 |
73.9 |
1.7 |
71.5 |
0.1 |
0.0 |
27866 / Pleasant Hill / NC / 8.7 mi. |
117 |
333 |
35.1 |
$29,500 |
68.0 |
0.4 |
66.6 |
0.4 |
0.0 |
27897
/ Woodland / NC / 24.4 mi. |
66 |
857 |
7.7 |
$22,045 |
64.7 |
1.0 |
62.7 |
0.4 |
0.0 |
27853 / Margarettsville / NC / 19.4 mi. |
54 |
273 |
19.8 |
$20,298 |
55.2 |
0.8 |
52.8 |
0.9 |
0.0 |
27862
/ Pendleton / NC / 24.4 mi. |
32 |
344 |
9.3 |
$25,833 |
54.0 |
0.2 |
53.4 |
0.1 |
0.1 |
|
File |
nc_daily_herald__roanoke_rapids |
Time |
5/20/05
12:39 AM |
Page |
750 |
Member |
133300 |
|
|
|
|
|
|
|
|
|
|