Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Asheville Citizen-Times | ||||||||||
Asheville, North Carolina | ||||||||||
Owner: Gannett Co. (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 17.0 | |||||||||
2004 | 14.3 | |||||||||
2003 | 13.3 | |||||||||
2002 | 8.6 | |||||||||
2001 | 11.3 | |||||||||
2000 | 9.7 | |||||||||
1999 | 7.2 | |||||||||
1998 | 4.0 | |||||||||
1997 | 14.3 | |||||||||
1996 | 3.2 | |||||||||
1995 | 1.7 | |||||||||
1994 | 3.6 | |||||||||
1993 | 3.4 | |||||||||
1992 | 3.3 | |||||||||
1991 | 4.8 | |||||||||
1990 | 4.9 | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Asheville Citizen-Times | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 17.0 | 9.9 | 172 | |||||||
2004 | 14.3 | 9.9 | 144 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Gannett Co. (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 89. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Asheville Citizen-Times | ||||||||||
This newspaper's Newsroom Diversity Index is 172. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 50, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 2 out of 90 | ||||||||||
newspapers reporting in the category of 50,001 to 100,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 59,308 ranks 177 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Asheville Citizen-Times | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.3 | 10,778 | ||||||||
Black | 4.6 | 21,941 | ||||||||
Asian and Pacific Islander | 0.5 | 2,495 | ||||||||
Native-American | 1.5 | 7,229 | ||||||||
Other non-white | 0.1 | 358 | ||||||||
Multi-racial | 0.9 | 4,392 | ||||||||
Non-white | 9.9 | 47,193 | ||||||||
White | 90.1 | 428,914 | ||||||||
Total | 476,107 | |||||||||
Home county: Buncombe | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.8 | 5,730 | ||||||||
Black | 7.4 | 15,310 | ||||||||
Asian and Pacific Islander | 0.7 | 1,431 | ||||||||
Native-American | 0.4 | 748 | ||||||||
Other non-white | 0.1 | 221 | ||||||||
Multi-racial | 1.1 | 2,169 | ||||||||
Non-white | 12.4 | 25,609 | ||||||||
White | 87.6 | 180,721 | ||||||||
Total | 206,330 | |||||||||
The home county of this newspaper is Buncombe. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Asheville Citizen-Times | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
28806 / Asheville / NC / 3.9 mi. | 4,830 | 14,011 | 34.5 | $33,331 | 17.0 | 6.1 | 8.1 | 0.4 | 0.9 | |
28803 / Asheville / NC / 5 mi. | 4,563 | 10,486 | 43.5 | $40,880 | 18.3 | 3.6 | 11.9 | 0.3 | 1.1 | |
28804 / Asheville / NC / 3.8 mi. | 3,637 | 8,014 | 45.4 | $42,263 | 7.1 | 2.4 | 2.9 | 0.3 | 0.7 | |
28805 / Asheville / NC / 4.1 mi. | 2,810 | 7,139 | 39.4 | $39,378 | 10.3 | 2.2 | 5.9 | 0.2 | 0.9 | |
28801 / Asheville / NC / 0 mi. | 2,784 | 6,155 | 45.2 | $20,804 | 49.7 | 2.5 | 44.5 | 0.5 | 0.5 | |
28786 / Waynesville / NC / 25.2 mi. | 2,660 | 10,916 | 24.4 | $32,836 | 4.2 | 1.4 | 1.3 | 0.5 | 0.3 | |
28715 / Candler / NC / 10.6 mi. | 2,449 | 8,871 | 27.6 | $35,762 | 3.4 | 1.4 | 0.5 | 0.4 | 0.3 | |
28704 / Arden / NC / 9.7 mi. | 2,222 | 6,100 | 36.4 | $42,689 | 10.0 | 1.7 | 6.0 | 0.2 | 0.9 | |
28787 / Weaverville / NC / 9.1 mi. | 2,197 | 6,644 | 33.1 | $40,069 | 4.3 | 2.2 | 0.5 | 0.4 | 0.4 | |
28712 / Brevard / NC / 27.7 mi. | 1,859 | 7,341 | 25.3 | $37,978 | 8.5 | 1.1 | 5.4 | 0.3 | 0.5 | |
28734 / Franklin / NC / 56.7 mi. | 1,840 | 9,883 | 18.6 | $31,145 | 4.3 | 1.4 | 1.5 | 0.3 | 0.5 | |
28711 / Black Mountain / NC / 14.2 mi. | 1,791 | 5,080 | 35.3 | $37,068 | 7.9 | 0.9 | 4.8 | 0.3 | 0.7 | |
28752 / Marion / NC / 30.7 mi. | 1,605 | 11,545 | 13.9 | $32,162 | 9.7 | 3.5 | 4.4 | 0.3 | 0.7 | |
28716 / Canton / NC / 20.3 mi. | 1,512 | 7,093 | 21.3 | $32,961 | 4.0 | 1.6 | 1.4 | 0.3 | 0.1 | |
28732 / Fletcher / NC / 11.4 mi. | 1,231 | 4,850 | 25.4 | $42,816 | 8.8 | 2.1 | 4.5 | 0.3 | 0.9 | |
28779 / Sylva / NC / 39.8 mi. | 1,157 | 5,913 | 19.6 | $32,046 | 6.0 | 1.2 | 1.4 | 1.5 | 0.5 | |
28714 / Burnsville / NC / 24 mi. | 1,115 | 6,606 | 16.9 | $29,304 | 4.5 | 3.0 | 0.6 | 0.2 | 0.1 | |
28713 / Bryson City / NC / 59.1 mi. | 1,032 | 3,519 | 29.3 | $28,741 | 8.7 | 1.1 | 0.8 | 5.3 | 0.2 | |
28739 / Hendersonville / NC / 22.5 mi. | 1,013 | 7,787 | 13.0 | $40,226 | 7.5 | 2.8 | 3.1 | 0.2 | 0.6 | |
28778 / Swannanoa / NC / 8.2 mi. | 947 | 3,483 | 27.2 | $33,516 | 10.1 | 3.8 | 4.0 | 0.5 | 0.6 | |
28768 / Pisgah Forest / NC / 23.1 mi. | 890 | 2,843 | 31.3 | $42,449 | 6.6 | 1.3 | 4.2 | 0.4 | 0.2 | |
28777 / Spruce Pine / NC / 34.2 mi. | 866 | 3,938 | 22.0 | $33,055 | 8.2 | 2.2 | 5.0 | 0.2 | 0.3 | |
28748 / Leicester / NC / 12 mi. | 863 | 3,753 | 23.0 | $35,086 | 4.5 | 1.9 | 0.7 | 0.6 | 0.4 | |
28730 / Fairview / NC / 10.5 mi. | 740 | 3,049 | 24.3 | $41,763 | 3.0 | 0.9 | 0.2 | 0.6 | 0.4 | |
28754 / Mars Hill / NC / 19.6 mi. | 686 | 2,817 | 24.4 | $34,545 | 4.3 | 1.1 | 1.9 | 0.3 | 0.4 | |
28719 / Cherokee / NC / 40.8 mi. | 678 | 2,178 | 31.1 | $28,875 | 86.8 | 2.5 | 2.2 | 78.4 | 0.3 | |
28721 / Clyde / NC / 22.4 mi. | 640 | 3,415 | 18.7 | $36,789 | 4.3 | 1.6 | 1.0 | 0.6 | 0.4 | |
28753 / Marshall / NC / 22.7 mi. | 610 | 4,263 | 14.3 | $30,310 | 2.7 | 1.8 | 0.1 | 0.2 | 0.1 | |
28906 / Murphy / NC / 94.7 mi. | 502 | 6,996 | 7.2 | $28,211 | 6.1 | 1.1 | 1.6 | 1.9 | 0.4 | |
28751 / Maggie Valley / NC / 31.3 mi. | 466 | 1,375 | 33.9 | $36,898 | 2.4 | 0.2 | 0.5 | 0.7 | 0.2 | |
28904 / Hayesville / NC / 75.4 mi. | 462 | 3,277 | 14.1 | $30,985 | 2.6 | 0.7 | 0.8 | 0.3 | 0.2 | |
28717 / Cashiers / NC / 46.4 mi. | 418 | 717 | 58.3 | $41,696 | 2.5 | 1.5 | 0.0 | 0.5 | 0.0 | |
28701 / Alexander / NC / 8.2 mi. | 344 | 1,214 | 28.3 | $37,846 | 2.7 | 0.6 | 0.2 | 0.6 | 0.2 | |
28762 / Old Fort / NC / 20.8 mi. | 342 | 2,572 | 13.3 | $33,889 | 7.9 | 1.8 | 4.2 | 0.2 | 0.5 | |
28901 / Andrews / NC / 76.1 mi. | 330 | 2,284 | 14.4 | $27,337 | 5.1 | 1.3 | 1.8 | 0.8 | 0.0 | |
28723 / Cullowhee / NC / 39.1 mi. | 294 | 2,817 | 10.4 | $30,383 | 8.3 | 1.8 | 3.8 | 0.9 | 0.8 | |
28792 / Hendersonville / NC / 17.6 mi. | 290 | 10,987 | 2.6 | $32,820 | 16.5 | 10.2 | 4.3 | 0.3 | 0.8 | |
28771 / Robbinsville / NC / 74.8 mi. | 274 | 3,344 | 8.2 | $26,739 | 8.6 | 0.7 | 0.2 | 6.8 | 0.2 | |
28705 / Bakersville / NC / 37.6 mi. | 265 | 2,366 | 11.2 | $28,269 | 2.5 | 1.7 | 0.1 | 0.2 | 0.1 | |
28745 / Lake Junaluska / NC / 23.8 mi. | 250 | 301 | 83.1 | $58,015 | 1.4 | 0.5 | 0.0 | 0.4 | 0.2 | |
28657 / Newland / NC / 45.1 mi. | 227 | 4,256 | 5.3 | $31,288 | 4.1 | 2.9 | 0.4 | 0.1 | 0.2 | |
28139 / Rutherfordton / NC / 34.2 mi. | 200 | 6,889 | 2.9 | $35,915 | 10.4 | 1.4 | 8.0 | 0.2 | 0.3 | |
28709 / Barnardsville / NC / 14.4 mi. | 193 | 659 | 29.3 | $28,438 | 1.3 | 0.7 | 0.0 | 0.1 | 0.1 | |
28722 / Columbus / NC / 36.1 mi. | 181 | 2,425 | 7.5 | $40,602 | 7.4 | 3.3 | 3.0 | 0.1 | 0.2 | |
28743 / Hot Springs / NC / 22.6 mi. | 174 | 1,051 | 16.6 | $24,000 | 1.8 | 0.3 | 0.1 | 0.5 | 0.3 | |
28736 / Glenville / NC / 40.5 mi. | 168 | 305 | 55.1 | $37,000 | 4.8 | 4.4 | 0.3 | 0.0 | 0.0 | |
28791 / Hendersonville / NC / 16.7 mi. | 144 | 5,406 | 2.7 | $41,928 | 7.5 | 2.9 | 3.0 | 0.2 | 0.7 | |
28746 / Lake Lure / NC / 23.5 mi. | 124 | 988 | 12.6 | $32,269 | 12.3 | 0.9 | 10.3 | 0.1 | 0.1 | |
28731 / Flat Rock / NC / 24.3 mi. | 114 | 2,681 | 4.3 | $41,900 | 5.4 | 3.7 | 0.6 | 0.2 | 0.4 | |
28616 / Crossnore / NC / 45.9 mi. | 38 | 187 | 20.3 | $27,500 | 3.4 | 2.3 | 0.2 | 0.0 | 0.0 | |
28773 / Saluda / NC / 27.1 mi. | 29 | 1,115 | 2.6 | $42,115 | 4.7 | 3.0 | 0.8 | 0.1 | 0.2 | |
28761 / Nebo / NC / 37.2 mi. | 26 | 2,562 | 1.0 | $32,289 | 6.4 | 1.3 | 2.4 | 0.2 | 1.8 | |
File | nc_asheville_citizen-times | |||||||||
Time | 5/20/05 6:26 PM | |||||||||
Page | 177 | |||||||||
Member | 132250 |