Missoulian, Missoula... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Missoulian, Missoula

Missoula, Montana

Owner: Lee Enterprises (Iowa)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

2.9

2004

Did not report

2003

Did not report

2002

0.0

2001

0.0

2000

0.0

1999

0.0

1998

2.7

1997

Did not report

1996

0.0

1995

0.0

1994

0.0

1993

0.0

1992

0.0

1991

0.0

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Missoulian, Missoula

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

2.9

9.8

2004

N/A

9.9

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Lee Enterprises (Iowa),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Missoulian, Missoula

This newspaper's Newsroom Diversity Index is 30.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 106 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 30,466 ranks 335 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Missoulian, Missoula

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.8

3,067

Black

0.2

342

Asian and Pacific Islander

0.8

1,308

Native-American

5.1

8,883

Other non-white

0.1

183

Multi-racial

1.9

3,270

Non-white

9.9

17,053

White

90.2

156,128

Total

173,181

Home county: Missoula

Race/ethnicity

% of population

Number of residents

Hispanic

1.6

1,543

Black

0.3

255

Asian and Pacific Islander

1.1

1,040

Native-American

2.2

2,061

Other non-white

0.1

106

Multi-racial

1.6

1,571

Non-white

6.9

6,576

White

93.1

89,226

Total

95,802

The home county of this newspaper is Missoula.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Missoulian, Missoula

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

59801 / Missoula / MT / 7.9 mi.

5,471

12,233

44.7

$26,880

8.3

1.9

0.4

2.5

1.7

59802 / Missoula / MT / 5.2 mi.

3,539

8,031

44.1

$26,819

7.1

1.8

0.3

2.3

0.7

59803 / Missoula / MT / 9.8 mi.

2,910

5,082

57.3

$50,750

4.7

1.4

0.3

1.0

0.8

59808 / Missoula / MT / 8 mi.

2,881

4,042

71.3

$40,858

7.4

1.4

0.2

2.7

1.3

59804 / Missoula / MT / 12.4 mi.

1,684

2,878

58.5

$42,457

4.8

1.2

0.1

1.1

59840 / Hamilton / MT / 48.4 mi.

1,637

5,324

30.7

$28,085

4.5

1.9

0.1

0.7

0.5

59860 / Polson / MT / 47.6 mi.

1,273

3,754

33.9

$28,866

21.3

2.1

0.1

14.2

0.5

59870 / Stevensville / MT / 29.3 mi.

1,031

3,279

31.4

$34,167

3.9

1.4

0.2

0.6

0.3

59833 / Florence / MT / 22.4 mi.

731

1,726

42.4

$44,035

4.0

1.3

0.1

0.8

0.5

59847 / Lolo / MT / 15 mi.

686

1,751

39.2

$44,716

4.0

1.2

0.2

0.8

0.3

59864 / Ronan / MT / 37.6 mi.

623

2,167

28.7

$27,747

41.1

3.2

0.1

33.5

0.2

59901 / Kalispell / MT / 81.2 mi.

580

15,613

3.7

$33,805

4.6

1.4

0.2

1.1

0.5

59828 / Corvallis / MT / 42.5 mi.

476

1,582

30.1

$34,770

4.6

2.2

0.1

0.7

0.5

59923 / Libby / MT / 111.7 mi.

414

4,265

9.7

$27,771

5.3

1.5

0.1

1.2

0.4

59872 / Superior / MT / 42.6 mi.

392

865

45.3

$27,433

7.3

1.4

0.1

2.1

0.5

59865 / Saint Ignatius / MT / 25.4 mi.

381

1,077

35.4

$27,297

40.1

2.6

0.1

35.5

0.2

59868 / Seeley Lake / MT / 26.2 mi.

357

776

46.0

$34,767

4.3

1.5

0.1

1.3

0.2

59859 / Plains / MT / 51.9 mi.

351

1,395

25.2

$28,581

7.5

2.1

0.1

2.6

0.4

59875 / Victor / MT / 37.8 mi.

324

1,403

23.1

$34,453

4.5

2.2

0.1

0.7

0.3

59873 / Thompson Falls / MT / 73.3 mi.

302

1,119

27.0

$28,596

3.9

0.8

0.2

0.8

0.4

59821 / Arlee / MT / 12.8 mi.

276

914

30.2

$31,339

43.5

4.6

0.0

33.8

0.3

59825 / Turah / MT / 15 mi.

264

881

30.0

$35,764

4.6

0.8

0.2

1.2

0.4

59937 / Whitefish / MT / 94.2 mi.

246

4,739

5.2

$36,879

4.4

1.5

0.1

1.0

0.7

59829 / Darby / MT / 63.6 mi.

243

1,070

22.7

$29,221

6.9

2.6

0.2

2.4

0.1

59834 / Frenchtown / MT / 12.9 mi.

234

629

37.2

$49,107

5.7

1.7

0.1

1.7

0.8

59722 / Galen / MT / 66.2 mi.

185

1,848

10.0

$30,541

9.8

2.2

0.6

4.0

0.5

59846 / Huson / MT / 18.5 mi.

183

552

33.2

$40,265

4.4

1.6

0.1

0.8

0.0

59823 / Potomac / MT / 16 mi.

172

424

40.6

$39,444

5.7

1.5

0.2

0.6

0.7

59935 / Yaak / MT / 126.7 mi.

162

1,320

12.3

$23,898

4.8

1.0

0.3

1.0

0.3

59911 / Swan Lake / MT / 72 mi.

157

2,914

5.4

$35,080

4.6

2.0

0.1

0.9

0.4

59824 / Moiese / MT / 30.7 mi.

137

577

23.7

$28,491

31.6

1.5

0.3

26.9

0.0

59855 / Pablo / MT / 42.4 mi.

134

223

60.1

$26,172

66.8

5.1

0.5

54.6

0.0

59820 / Alberton / MT / 23.9 mi.

129

485

26.6

$36,518

4.7

0.4

0.1

3.0

0.2

59845 / Niarada / MT / 50.9 mi.

126

539

23.4

$15,114

20.3

2.2

0.1

15.0

0.3

59858 / Philipsburg / MT / 50.9 mi.

118

645

18.3

$27,596

5.4

1.8

0.0

1.1

0.3

59874 / Trout Creek / MT / 87.2 mi.

103

538

19.1

$28,319

6.0

0.9

0.1

1.5

0.2

59912 / Columbia Falls / MT / 90.5 mi.

4,508

2.2

$36,096

4.7

1.3

0.1

1.3

0.4

59866 / Saint Regis / MT / 53.9 mi.

349

25.2

$26,484

5.7

2.0

0.0

2.2

0.6

59917 / Eureka / MT / 131.4 mi.

1,558

5.6

$27,671

3.8

1.6

0.1

0.7

0.4

59826 / Swan Valley / MT / 35.3 mi.

249

29.3

$32,667

3.3

1.4

0.4

0.2

0.4

59601 / Helena / MT / 89.2 mi.

12,794

0.6

$35,462

6.1

1.7

0.2

1.9

0.8

59832 / Drummond / MT / 40.4 mi.

318

22.3

$28,462

4.9

0.4

0.0

2.0

0.1

59837 / Hall / MT / 47.9 mi.

75.3

$25,000

3.8

1.9

0.0

59853 / Noxon / MT / 106.1 mi.

250

20.8

$31,726

4.1

1.2

0.2

0.4

0.5

59851 / Milltown / MT / 7.3 mi.

78.2

$34,688

7.7

4.9

0.0

1.4

0.0

59831 / Dixon / MT / 28.1 mi.

188

22.3

$18,750

41.8

3.7

0.0

33.0

0.0

59711 / Opportunity / MT / 69.7 mi.

3,945

0.9

$26,364

5.3

1.7

0.2

1.6

0.4

59844 / Heron / MT / 110.9 mi.

224

14.7

$29,167

2.5

0.0

1.2

0.2

59854 / Ovando / MT / 41.2 mi.

106

28.3

$23,542

4.3

0.4

0.0

1.9

0.4

59910 / Big Arm / MT / 55.1 mi.

158

17.1

$24,444

29.1

0.3

0.0

27.0

0.0

File

mt_missoulian__missoula

Time

5/19/05 5:35 PM

Page

335

Member

125700