Great Falls Tribune... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Great Falls Tribune

Great Falls, Montana

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

12.8

2004

10.3

2003

13.2

2002

12.5

2001

10.0

2000

10.3

1999

10.0

1998

7.7

1997

12.1

1996

Did not report

1995

Did not report

1994

11.8

1993

9.7

1992

3.1

1991

Did not report

1990

0.0

The latest year at peak is

2003

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Great Falls Tribune

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

12.8

16.5

2004

10.3

16.5

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Great Falls Tribune

This newspaper's Newsroom Diversity Index is 78.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 29 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 33,434 ranks 307 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Great Falls Tribune

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.7

2,896

Black

0.6

931

Asian and Pacific Islander

0.5

915

Native-American

11.8

19,987

Other non-white

0.1

Multi-racial

1.9

3,162

Non-white

16.5

27,968

White

83.6

142,064

Total

170,032

Home county: Cascade

Race/ethnicity

% of population

Number of residents

Hispanic

2.4

1,949

Black

1.1

846

Asian and Pacific Islander

0.9

705

Native-American

4.0

3,237

Other non-white

0.1

Multi-racial

2.1

1,700

Non-white

10.6

8,477

White

89.5

71,880

Total

80,357

The home county of this newspaper is Cascade.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Great Falls Tribune

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

59405 / Great Falls / MT / 0 mi.

6,659

12,921

51.5

$32,388

13.3

3.2

1.9

4.6

1.1

59404 / Great Falls / MT / 15.4 mi.

5,730

9,573

59.9

$39,907

8.3

1.7

0.4

3.5

0.7

59401 / Great Falls / MT / 11.5 mi.

2,826

6,389

44.2

$25,888

12.1

2.7

0.9

5.2

1.0

59501 / Havre / MT / 116 mi.

1,238

5,377

23.0

$30,771

12.2

1.3

0.1

7.8

0.4

59601 / Helena / MT / 69.5 mi.

839

12,794

6.6

$35,462

6.1

1.7

0.2

1.9

0.8

59457 / Lewistown / MT / 92.2 mi.

729

3,775

19.3

$30,814

3.7

0.7

0.1

1.4

0.2

59417 / Browning / MT / 114.5 mi.

722

1,928

37.4

$23,218

95.0

1.4

0.1

91.5

0.1

59427 / Cut Bank / MT / 116.1 mi.

699

1,929

36.2

$32,982

23.9

0.9

0.1

20.0

0.2

59425 / Conrad / MT / 64.9 mi.

658

1,512

43.5

$31,587

4.5

0.9

0.1

2.1

0.3

59474 / Shelby / MT / 86.4 mi.

579

1,412

41.0

$30,158

7.4

1.2

0.2

3.5

0.3

59422 / Choteau / MT / 66.9 mi.

530

1,209

43.8

$26,389

5.5

1.2

0.1

2.1

0.1

59230 / Glasgow / MT / 226.5 mi.

376

1,943

19.4

$32,271

6.3

0.8

0.1

3.1

0.4

59442 / Fort Benton / MT / 50.6 mi.

373

792

47.1

$30,330

2.4

0.6

0.1

0.4

0.6

59538 / Malta / MT / 169.6 mi.

370

1,299

28.5

$31,500

7.0

0.8

0.1

3.8

0.4

59901 / Kalispell / MT / 127.4 mi.

324

15,613

2.1

$33,805

4.6

1.4

0.2

1.1

0.5

59526 / Harlem / MT / 149.8 mi.

321

837

38.4

$26,574

72.5

1.6

0.2

68.5

0.2

59436 / Fairfield / MT / 43.8 mi.

282

730

38.6

$32,393

2.2

0.4

0.5

0.0

59523 / Chinook / MT / 129.1 mi.

279

1,089

25.6

$28,250

7.8

0.9

0.2

4.9

0.1

59443 / Fort Shaw / MT / 31 mi.

244

246

99.2

$37,891

2.4

0.5

0.0

0.5

0.0

59522 / Chester / MT / 73.8 mi.

231

604

38.2

$30,096

1.0

0.0

0.1

0.5

59521 / Box Elder / MT / 94.2 mi.

218

725

30.1

$23,603

92.4

1.6

0.0

89.9

0.1

59412 / Belt / MT / 16.8 mi.

211

653

32.3

$31,970

3.8

1.6

0.4

0.8

0.2

59486 / Valier / MT / 82 mi.

206

480

42.9

$30,324

10.2

0.8

0.0

7.6

0.0

59421 / Cascade / MT / 21.9 mi.

204

763

26.7

$33,306

3.5

0.7

0.2

1.2

0.1

59485 / Ulm / MT / 14.2 mi.

196

201

97.5

$38,125

2.1

0.9

0.0

0.5

0.0

59648 / Wolf Creek / MT / 42.6 mi.

192

328

58.5

$32,321

5.3

2.2

0.1

1.5

0.1

59937 / Whitefish / MT / 173.7 mi.

185

4,739

3.9

$36,879

4.4

1.5

0.1

1.0

0.7

59520 / Big Sandy / MT / 75.4 mi.

158

488

32.4

$29,853

3.0

0.5

0.0

1.8

0.1

59201 / Wolf Point / MT / 271 mi.

155

1,769

8.8

$26,990

50.0

1.6

0.1

45.2

0.8

59479 / Stanford / MT / 53.1 mi.

152

394

38.6

$23,472

1.0

0.2

0.1

0.2

0.0

59480 / Stockett / MT / 11.9 mi.

147

207

71.0

$31,250

3.4

1.3

0.0

0.9

0.0

59434 / East Glacier Park / MT / 143.3 mi.

142

184

77.2

$39,643

53.0

1.1

0.2

48.3

0.0

59414 / Black Eagle / MT / 12.7 mi.

137

423

32.4

$23,713

13.1

2.5

0.5

7.1

0.2

59433 / Dutton / MT / 41.3 mi.

134

289

46.4

$32,431

4.9

1.9

0.3

1.2

0.0

59715 / Bozeman / MT / 115.4 mi.

132

11,699

1.1

$35,022

5.4

1.4

0.3

1.0

1.5

59645 / White Sulphur Springs / MT / 42.5 mi.

126

660

19.1

$30,398

3.4

1.6

0.0

1.0

0.2

59701 / Butte / MT / 114.5 mi.

126

14,079

0.9

$30,046

6.4

2.8

0.1

1.8

0.5

59801 / Missoula / MT / 134.3 mi.

125

12,233

1.0

$26,880

8.3

1.9

0.4

2.5

1.7

59725 / Dillon / MT / 172.6 mi.

124

3,161

3.9

$30,068

5.5

2.5

0.1

1.4

0.2

59463 / Monarch / MT / 27.6 mi.

113

128.4

$35,625

2.8

1.1

0.0

1.1

0.0

59911 / Bigfork / MT / 126.3 mi.

113

2,914

3.9

$35,080

4.6

2.0

0.1

0.9

0.4

59639 / Lincoln / MT / 71.2 mi.

105

581

18.1

$27,273

4.8

0.6

0.0

1.5

0.1

59468 / Power / MT / 29.6 mi.

101

236

42.8

$36,563

5.0

1.8

0.0

1.1

0.2

59860 / Polson / MT / 142 mi.

100

3,754

2.7

$28,866

21.3

2.1

0.1

14.2

0.5

59410 / Augusta / MT / 63.6 mi.

307

32.2

$23,472

4.2

1.5

0.0

1.3

0.0

59644 / Townsend / MT / 61.2 mi.

1,398

7.1

$31,895

4.0

1.5

0.3

1.2

0.1

59923 / Libby / MT / 201.7 mi.

4,265

2.0

$27,771

5.3

1.5

0.1

1.2

0.4

59868 / Seeley Lake / MT / 112 mi.

776

11.1

$34,767

4.3

1.5

0.1

1.3

0.2

59912 / Columbia Falls / MT / 154.5 mi.

4,508

1.9

$36,096

4.7

1.3

0.1

1.3

0.4

59482 / Sunburst / MT / 105.5 mi.

273

30.8

$36,979

4.0

0.5

0.0

2.0

0.0

59416 / Brady / MT / 51.1 mi.

196

41.3

$30,313

4.1

0.2

0.4

1.9

0.0

59802 / Missoula / MT / 133.4 mi.

8,031

1.0

$26,819

7.1

1.8

0.3

2.3

0.7

59487 / Vaughn / MT / 24.1 mi.

491

14.3

$31,667

6.6

1.0

1.8

0.5

59711 / Anaconda / MT / 127.6 mi.

3,945

1.7

$26,364

5.3

1.7

0.2

1.6

0.4

59447 / Geyser / MT / 38.7 mi.

120

55.0

$31,875

5.3

0.7

0.0

0.3

0.0

59531 / Joplin / MT / 95.3 mi.

163

40.5

$34,219

1.2

1.0

0.0

59540 / Rudyard / MT / 95.7 mi.

176

37.5

$30,227

1.5

0.3

0.0

0.5

0.0

59430 / Denton / MT / 69.1 mi.

217

28.6

$29,500

3.7

2.3

0.0

59722 / Deer Lodge / MT / 99.1 mi.

1,848

3.4

$30,541

9.8

2.2

0.6

4.0

0.5

59105 / Billings / MT / 166.5 mi.

8,614

0.7

$42,676

7.4

2.6

0.3

2.3

0.7

59452 / Hobson / MT / 59.2 mi.

265

23.0

$31,417

1.7

1.0

0.0

0.3

0.2

59446 / Geraldine / MT / 45.6 mi.

252

22.6

$31,181

1.4

0.6

0.0

0.3

0.2

59255 / Poplar / MT / 287.2 mi.

1,095

5.1

$21,184

82.0

1.0

0.1

79.0

0.4

59635 / East Helena / MT / 61 mi.

2,015

2.7

$40,120

5.9

1.5

0.1

2.4

0.4

59448 / Heart Butte / MT / 96.1 mi.

270

19.6

$23,250

94.7

1.1

0.1

92.2

0.2

59450 / Highwood / MT / 27.3 mi.

204

26.0

$37,656

2.7

0.2

0.0

0.5

0.4

59917 / Eureka / MT / 195.9 mi.

1,558

3.1

$27,671

3.8

1.6

0.1

0.7

0.4

59525 / Gildford / MT / 98 mi.

126

35.7

$35,179

1.8

0.3

0.6

0.0

59464 / Moore / MT / 79.8 mi.

153

28.8

$31,071

1.6

0.5

0.0

0.7

0.0

59922 / Lakeside / MT / 148 mi.

826

4.6

$36,458

2.7

1.0

0.1

0.6

0.5

59528 / Hingham / MT / 94.4 mi.

109

33.9

$40,000

2.1

0.0

1.1

0.0

59524 / Dodson / MT / 140 mi.

232

14.7

$20,357

64.7

2.8

0.2

59.7

0.2

59483 / Sun River / MT / 22.4 mi.

204

16.2

$31,607

2.3

0.4

0.0

0.5

0.7

59241 / Hinsdale / MT / 217.3 mi.

186

17.2

$23,229

3.5

1.6

0.0

1.4

0.0

59263 / Scobey / MT / 287 mi.

659

4.9

$27,270

4.4

2.0

0.0

0.9

0.3

59460 / Loma / MT / 59.1 mi.

33.3

$26,979

2.9

0.4

0.0

1.2

0.0

59527 / Hays / MT / 128.4 mi.

300

10.7

$20,352

95.2

0.6

0.0

94.5

0.0

59936 / West Glacier / MT / 149.6 mi.

163

19.6

$41,635

7.5

2.1

0.0

1.6

2.6

59261 / Saco / MT / 197.1 mi.

239

11.7

$23,333

3.3

0.4

0.0

1.8

0.0

59714 / Belgrade / MT / 94.1 mi.

3,931

0.7

$40,561

3.7

1.5

0.1

0.8

0.4

59916 / Essex / MT / 152 mi.

48.2

$37,708

2.9

1.9

0.0

1.0

0.0

59469 / Raynesford / MT / 27.4 mi.

35.2

$31,500

1.7

1.1

0.0

59759 / Whitehall / MT / 107.9 mi.

1,278

1.9

$32,692

5.2

2.1

0.1

1.1

0.4

59919 / Hungry Horse / MT / 149.3 mi.

338

7.1

$26,188

5.9

1.8

0.0

2.0

0.1

59223 / Fort Peck / MT / 202.9 mi.

106

21.7

$44,583

4.3

0.0

1.8

0.0

59440 / Floweree / MT / 24.5 mi.

33.8

$42,426

0.0

59477 / Simms / MT / 33.2 mi.

132

17.4

$28,333

9.8

1.8

0.0

5.5

0.6

59913 / Coram / MT / 149.2 mi.

277

8.3

$25,921

6.0

1.2

0.0

1.9

0.6

59420 / Carter / MT / 32.3 mi.

30.6

$20,625

3.7

0.0

0.6

1.2

59462 / Moccasin / MT / 66.2 mi.

27.2

$28,125

1.9

0.5

0.0

1.4

0.0

59411 / Babb / MT / 143.6 mi.

166

12.7

$24,375

79.5

1.6

0.0

73.8

0.0

59542 / Turner / MT / 169.8 mi.

109

19.3

$28,125

1.4

0.0

0.4

0.0

59632 / Boulder / MT / 89.2 mi.

686

2.9

$29,760

7.5

1.5

0.3

2.3

0.7

59454 / Kevin / MT / 103.2 mi.

18.1

$21,607

9.9

4.3

0.0

3.9

1.3

File

mt_great_falls_tribune

Time

5/21/05 12:10 AM

Page

307

Member

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