Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Great Falls Tribune
Great Falls, Montana
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	12.8
2004	10.3
2003	13.2
2002	12.5
2001	10.0
2000	10.3
1999	10.0
1998	7.7
1997	12.1
1996	Did not report
1995	Did not report
1994	11.8
1993	9.7
1992	3.1
1991	Did not report
1990	0.0
The latest year at peak is	2003
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Great Falls Tribune
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	12.8	16.5	78
2004	10.3	16.5	63
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Great Falls Tribune
This newspaper's Newsroom Diversity Index is 78.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 29 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 33,434 ranks 307 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Great Falls Tribune
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.7	2,896
Black	0.6	931
Asian and Pacific Islander	0.5	915
Native-American	11.8	19,987
Other non-white	0.1	77
Multi-racial	1.9	3,162
Non-white	16.5	27,968
White	83.6	142,064
Total		170,032
	Home county:  Cascade
Race/ethnicity	% of population	Number of residents
Hispanic	2.4	1,949
Black	1.1	846
Asian and Pacific Islander	0.9	705
Native-American	4.0	3,237
Other non-white	0.1	40
Multi-racial	2.1	1,700
Non-white	10.6	8,477
White	89.5	71,880
Total		80,357
The home county of this newspaper is Cascade.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Great Falls Tribune
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
59405 / Great Falls / MT / 0 mi.	6,659	12,921	51.5	$32,388	13.3	3.2	1.9	4.6	1.1
59404 / Great Falls / MT / 15.4 mi.	5,730	9,573	59.9	$39,907	8.3	1.7	0.4	3.5	0.7
59401 / Great Falls / MT / 11.5 mi.	2,826	6,389	44.2	$25,888	12.1	2.7	0.9	5.2	1.0
59501 / Havre / MT / 116 mi.	1,238	5,377	23.0	$30,771	12.2	1.3	0.1	7.8	0.4
59601 / Helena / MT / 69.5 mi.	839	12,794	6.6	$35,462	6.1	1.7	0.2	1.9	0.8
59457 / Lewistown / MT / 92.2 mi.	729	3,775	19.3	$30,814	3.7	0.7	0.1	1.4	0.2
59417 / Browning / MT / 114.5 mi.	722	1,928	37.4	$23,218	95.0	1.4	0.1	91.5	0.1
59427 / Cut Bank / MT / 116.1 mi.	699	1,929	36.2	$32,982	23.9	0.9	0.1	20.0	0.2
59425 / Conrad / MT / 64.9 mi.	658	1,512	43.5	$31,587	4.5	0.9	0.1	2.1	0.3
59474 / Shelby / MT / 86.4 mi.	579	1,412	41.0	$30,158	7.4	1.2	0.2	3.5	0.3
59422 / Choteau / MT / 66.9 mi.	530	1,209	43.8	$26,389	5.5	1.2	0.1	2.1	0.1
59230 / Glasgow / MT / 226.5 mi.	376	1,943	19.4	$32,271	6.3	0.8	0.1	3.1	0.4
59442 / Fort Benton / MT / 50.6 mi.	373	792	47.1	$30,330	2.4	0.6	0.1	0.4	0.6
59538 / Malta / MT / 169.6 mi.	370	1,299	28.5	$31,500	7.0	0.8	0.1	3.8	0.4
59901 / Kalispell / MT / 127.4 mi.	324	15,613	2.1	$33,805	4.6	1.4	0.2	1.1	0.5
59526 / Harlem / MT / 149.8 mi.	321	837	38.4	$26,574	72.5	1.6	0.2	68.5	0.2
59436 / Fairfield / MT / 43.8 mi.	282	730	38.6	$32,393	2.2	0.4	0.4	0.5	0.0
59523 / Chinook / MT / 129.1 mi.	279	1,089	25.6	$28,250	7.8	0.9	0.2	4.9	0.1
59443 / Fort Shaw / MT / 31 mi.	244	246	99.2	$37,891	2.4	0.5	0.0	0.5	0.0
59522 / Chester / MT / 73.8 mi.	231	604	38.2	$30,096	1.0	0.0	0.0	0.1	0.5
59521 / Box Elder / MT / 94.2 mi.	218	725	30.1	$23,603	92.4	1.6	0.0	89.9	0.1
59412 / Belt / MT / 16.8 mi.	211	653	32.3	$31,970	3.8	1.6	0.4	0.8	0.2
59486 / Valier / MT / 82 mi.	206	480	42.9	$30,324	10.2	0.8	0.0	7.6	0.0
59421 / Cascade / MT / 21.9 mi.	204	763	26.7	$33,306	3.5	0.7	0.2	1.2	0.1
59485 / Ulm / MT / 14.2 mi.	196	201	97.5	$38,125	2.1	0.9	0.0	0.5	0.0
59648 / Wolf Creek / MT / 42.6 mi.	192	328