|
| Comparing the racial diversity of the journalists | ||||||||||
| at America's daily newspapers | ||||||||||
| with the communities that they serve | ||||||||||
| Newsroom diversity report for | ||||||||||
| Billings Gazette | ||||||||||
| Billings, Montana | ||||||||||
| Owner: Lee Enterprises (Iowa) | ||||||||||
| From a report for the Knight Foundation | ||||||||||
| by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
| Click here to read the national report or to select another newspaper | ||||||||||
| Year | Non-white % of newsroom staff |
|
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| 2005 | 0.0 | |||||||||
| 2004 | Did not report | |||||||||
| 2003 | 0.0 | |||||||||
| 2002 | 0.0 | |||||||||
| 2001 | 2.1 | |||||||||
| 2000 | 4.3 | |||||||||
| 1999 | 5.4 | |||||||||
| 1998 | Did not report | |||||||||
| 1997 | Did not report | |||||||||
| 1996 | 2.8 | |||||||||
| 1995 | 0.0 | |||||||||
| 1994 | 0.0 | |||||||||
| 1993 | 2.4 | |||||||||
| 1992 | 2.4 | |||||||||
| 1991 | Did not report | |||||||||
| 1990 | 2.5 | |||||||||
| The latest year at peak is | 1999 | |||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Newsroom Diversity Index | ||||||||||
| for Billings Gazette | ||||||||||
| Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
| 2005 | 0.0 | 10.8 | 0 | |||||||
| 2004 | N/A | 10.6 | N/A | |||||||
| How the index is calculated | ||||||||||
| The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
| divided by the non-white percentage of residents in the circulation area. | ||||||||||
| (Parity = 100.) | ||||||||||
| Company index | ||||||||||
| This newspaper's owner, Lee Enterprises (Iowa), | ||||||||||
| has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Peer group comparison | ||||||||||
| for Billings Gazette | ||||||||||
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| This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
| Peer group | ||||||||||
| Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
| reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
| In that group, this newspaper's Diversity Index ranks 123 out of 140 | ||||||||||
| newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
| An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101. | ||||||||||
| FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
| approximately 47,105 ranks 222 out of 1,410 daily newspapers in the US. | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Details on race/ethnicity | ||||||||||
| in the circulation area | ||||||||||
| and the home county | ||||||||||
| of Billings Gazette | ||||||||||
| Circulation area | ||||||||||
| Race/ethnicity | % of population | Number of residents |
|
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| Hispanic | 2.9 | 8,545 | ||||||||
| Black | 0.3 | 759 | ||||||||
| Asian and Pacific Islander | 0.4 | 1,243 | ||||||||
| Native-American | 5.7 | 16,971 | ||||||||
| Other non-white | 0.1 | 151 | ||||||||
| Multi-racial | 1.3 | 3,776 | ||||||||
| Non-white | 10.6 | 31,445 | ||||||||
| White | 89.5 | 266,513 | ||||||||
| Total | 297,958 | |||||||||
| Home county: Yellowstone | ||||||||||
| Race/ethnicity | % of population | Number of residents |
|
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| Hispanic | 3.7 | 4,788 | ||||||||
| Black | 0.4 | 542 | ||||||||
| Asian and Pacific Islander | 0.6 | 720 | ||||||||
| Native-American | 2.8 | 3,676 | ||||||||
| Other non-white | 0.1 | 66 | ||||||||
| Multi-racial | 1.4 | 1,862 | ||||||||
| Non-white | 9.0 | 11,654 | ||||||||
| White | 91.0 | 117,698 | ||||||||
| Total | 129,352 | |||||||||
| The home county of this newspaper is Yellowstone. | ||||||||||
| About this report | ||||||||||
| This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
| every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
| employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
| not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
| That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
| Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
| The full report is at www.powerreporting.com/knight. | ||||||||||
| Notes and definitions | ||||||||||
| 1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
| 2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
| 3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
| 4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
| 5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
| 6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
| 7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
| 8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
| 9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
| 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
| Demographics of ZIP Codes | ||||||||||
| where sales were reported by | ||||||||||
| Billings Gazette | ||||||||||
| Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
| ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
| Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
| ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
| 59102 / Hesper / MT / 3.9 mi. | 10,557 | 18,866 | 56.0 | $39,548 | 6.3 | 2.3 | 0.3 | 1.9 | 0.6 | |
| 59101 / Lockwood / MT / 2.8 mi. | 8,277 | 15,283 | 54.2 | $26,772 | 16.2 | 7.0 | 0.8 | 5.7 | 0.5 | |
| 59105 / Billings / MT / 2.4 mi. | 4,473 | 8,614 | 51.9 | $42,676 | 7.4 | 2.6 | 0.3 | 2.3 | 0.7 | |
| 59106 / Billings / MT / 7.8 mi. | 1,693 | 2,746 | 61.7 | $66,250 | 4.6 | 1.9 | 0.2 | 1.0 | 0.8 | |
| 82414 / Cody / WY / 88.6 mi. | 1,638 | 5,949 | 27.5 | $37,361 | 4.1 | 2.2 | 0.1 | 0.4 | 0.5 | |
| 59044 / Laurel / MT / 14.8 mi. | 1,395 | 3,730 | 37.4 | $38,712 | 4.8 | 2.2 | 0.2 | 1.2 | 0.4 | |
| 59301 / Miles City / MT / 125 mi. | 945 | 4,623 | 20.4 | $29,850 | 4.1 | 1.5 | 0.1 | 1.3 | 0.3 | |
| 59034 / Hardin / MT / 40.3 mi. | 825 | 1,785 | 46.2 | $29,076 | 36.1 | 5.5 | 0.1 | 26.1 | 0.5 | |
| 59330 / Glendive / MT / 187.5 mi. | 822 | 3,327 | 24.7 | $31,761 | 3.2 | 0.9 | 0.3 | 1.3 | 0.2 | |
| 82435 / Willwood / WY / 69.3 mi. | 778 | 3,917 | 19.9 | $33,231 | 7.4 | 5.8 | 0.1 | 0.4 | 0.5 | |
| 82801 / Sheridan / WY / 96.1 mi. | 746 | 9,316 | 8.0 | $34,307 | 5.4 | 2.4 | 0.2 | 1.0 | 0.6 | |
| 59270 / Sidney / MT / 227.5 mi. | 662 | 2,838 | 23.3 | $33,614 | 5.1 | 2.3 | 0.1 | 1.7 | 0.3 | |
| 59079 / Shepherd / MT / 10.8 mi. | 634 | 1,056 | 60.0 | $41,211 | 4.4 | 1.9 | 0.2 | 1.1 | 0.0 | |
| 59715 / Bozeman / MT / 115.5 mi. | 542 | 11,699 | 4.6 | $35,022 | 5.4 | 1.4 | 0.3 | 1.0 | 1.5 | |
| 59068 / Red Lodge / MT / 52.7 mi. | 526 | 1,574 | 33.4 | $34,566 | 3.7 | 1.5 | 0.3 | 0.7 | 0.3 | |
| 59047 / Livingston / MT / 93.3 mi. | 489 | 5,251 | 9.3 | $31,416 | 4.4 | 1.9 | 0.3 | 0.9 | 0.3 | |
| 59019 / Columbus / MT / 35.8 mi. | 488 | 1,312 | 37.2 | $39,421 | 3.9 | 1.8 | 0.1 | 0.8 | 0.2 | |
| 59072 / Roundup / MT / 38.4 mi. | 441 | 1,692 | 26.1 | $25,396 | 4.2 | 1.7 | 0.1 | 1.2 | 0.1 | |
| 59457 / Lewistown / MT / 90.6 mi. | 412 | 3,775 | 10.9 | $30,814 | 3.7 | 0.7 | 0.1 | 1.4 | 0.2 | |
| 59201 / Wolf Point / MT / 196.3 mi. | 392 | 1,769 | 22.2 | $26,990 | 50.0 | 1.6 | 0.1 | 45.2 | 0.8 | |
| 59230 / Tampico / MT / 174.5 mi. | 388 | 1,943 | 20.0 | $32,271 | 6.3 | 0.8 | 0.1 | 3.1 | 0.4 | |
| 82431 / Lovell / WY / 65.7 mi. | 381 | 1,253 | 30.4 | $33,652 | 9.1 | 7.0 | 0.0 | 0.6 | 0.2 | |
| 59327 / Forsyth / MT / 86.6 mi. | 374 | 1,263 | 29.6 | $35,254 | 4.7 | 1.3 | 0.1 | 1.8 | 0.7 | |
| 59323 / Colstrip / MT / 84.5 mi. | 363 | 860 | 42.2 | $55,650 | 17.2 | 3.0 | 0.6 | 10.5 | 0.2 | |
| 59041 / Silesia / MT / 30 mi. | 336 | 725 | 46.3 | $32,336 | 3.8 | 1.7 | 0.3 | 0.5 | 0.5 | |