Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Greenwood Commonwealth | ||||||||||
Greenwood, Mississippi | ||||||||||
Owner: Emmerich Newspapers (Miss.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 0.0 | |||||||||
2004 | 0.0 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 22.2 | |||||||||
2000 | 14.3 | |||||||||
1999 | 12.5 | |||||||||
1998 | 33.3 | |||||||||
1997 | 11.1 | |||||||||
1996 | 12.5 | |||||||||
1995 | 16.7 | |||||||||
1994 | 0.0 | |||||||||
1993 | 11.1 | |||||||||
1992 | 11.1 | |||||||||
1991 | 11.1 | |||||||||
1990 | 11.1 | |||||||||
The latest year at peak is | 1998 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Greenwood Commonwealth | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 66.2 | 0 | |||||||
2004 | 0.0 | 66.2 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Emmerich Newspapers (Miss.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 32. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Greenwood Commonwealth | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 83 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Delta Democrat Times, Greenville, Mississippi, with a 44.4 percent non-white staff in a community that is 67.1 percent non-white. Its index is 66. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 7,607 ranks 940 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Greenwood Commonwealth | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.3 | 626 | ||||||||
Black | 63.8 | 31,960 | ||||||||
Asian and Pacific Islander | 0.6 | 275 | ||||||||
Native-American | 0.1 | 50 | ||||||||
Other non-white | 0.0 | 10 | ||||||||
Multi-racial | 0.4 | 200 | ||||||||
Non-white | 66.2 | 33,121 | ||||||||
White | 33.9 | 16,948 | ||||||||
Total | 50,069 | |||||||||
Home county: Leflore | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.9 | 720 | ||||||||
Black | 67.3 | 25,526 | ||||||||
Asian and Pacific Islander | 0.7 | 259 | ||||||||
Native-American | 0.1 | 42 | ||||||||
Other non-white | 0.0 | 10 | ||||||||
Multi-racial | 0.4 | 152 | ||||||||
Non-white | 70.4 | 26,709 | ||||||||
White | 29.6 | 11,238 | ||||||||
Total | 37,947 | |||||||||
The home county of this newspaper is Leflore. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Greenwood Commonwealth | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
38930 / Shellmound / MS / 0.3 mi. | 4,808 | 10,322 | 46.6 | $21,879 | 64.7 | 0.9 | 62.4 | 0.1 | 0.9 | |
38941 / Quito / MS / 7.9 mi. | 629 | 1,564 | 40.2 | $19,450 | 88.4 | 3.9 | 84.0 | 0.0 | 0.3 | |
38917 / Valley Hill / MS / 11.6 mi. | 454 | 1,296 | 35.0 | $31,148 | 27.2 | 0.5 | 26.2 | 0.1 | 0.2 | |
38954 / Sidon / MS / 4.2 mi. | 226 | 679 | 33.3 | $23,944 | 55.2 | 0.8 | 53.2 | 0.2 | 0.3 | |
38947 / North Carrollton / MS / 14.1 mi. | 163 | 265 | 61.5 | $28,068 | 44.4 | 0.3 | 44.0 | 0.0 | 0.0 | |
38923 / Coila / MS / 14.6 mi. | 146 | 492 | 29.7 | $28,125 | 56.9 | 1.2 | 55.3 | 0.1 | 0.0 | |
39169 / Thornton / MS / 22.1 mi. | 143 | 1,195 | 12.0 | $13,108 | 91.4 | 0.4 | 90.4 | 0.1 | 0.0 | |
38924 / Kerin / MS / 14.9 mi. | 127 | 377 | 33.7 | $21,429 | 69.6 | 1.8 | 67.3 | 0.3 | 0.0 | |
38967 / Winona / MS / 24.3 mi. | 118 | 3,046 | 3.9 | $25,724 | 47.2 | 0.8 | 45.6 | 0.1 | 0.4 | |
38944 / Sunnyside / MS / 17 mi. | 103 | 270 | 38.1 | $25,926 | 64.5 | 2.2 | 61.2 | 0.0 | 0.1 | |
39176 / Vaiden / MS / 26.5 mi. | 82 | 898 | 9.1 | $22,188 | 52.1 | 0.8 | 50.8 | 0.0 | 0.1 | |
38943 / McCarley / MS / 18.4 mi. | 80 | 212 | 37.7 | $30,000 | 36.4 | 0.4 | 35.8 | 0.0 | 0.0 | |
38946 / Morgan City / MS / 12.9 mi. | 71 | 170 | 41.8 | $25,625 | 73.8 | 2.0 | 71.1 | 0.2 | 0.2 | |
38952 / Schlater / MS / 12 mi. | 71 | 280 | 25.4 | $24,450 | 57.1 | 1.5 | 55.1 | 0.1 | 0.3 | |
38928 / Whitehead / MS / 27.4 mi. | 53 | 263 | 20.2 | $13,281 | 91.4 | 2.0 | 87.9 | 0.2 | 0.0 | |
38950 / Philipp / MS / 14.6 mi. | 53 | 231 | 22.9 | $25,268 | 55.3 | 1.1 | 52.6 | 0.2 | 0.0 | |
38940 / Oxberry / MS / 17 mi. | 50 | 755 | 6.6 | $29,804 | 26.9 | 0.3 | 26.1 | 0.2 | 0.0 | |
File | ms_the_greenwood_commonwealth | |||||||||
Time | 5/22/05 12:19 AM | |||||||||
Page | 939 | |||||||||
Member | 123850 |