Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Clarion-Ledger, Jackson
Jackson, Mississippi
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	31.1
2004	26.7
2003	29.2
2002	30.6
2001	27.7
2000	27.3
1999	28.0
1998	26.1
1997	19.3
1996	19.5
1995	21.6
1994	17.2
1993	15.7
1992	17.4
1991	11.5
1990	13.0
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Clarion-Ledger, Jackson
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	31.1	48.5	64
2004	26.7	48.5	55
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Clarion-Ledger, Jackson
This newspaper's Newsroom Diversity Index is 64.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 32 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Times, Shreveport, Louisiana, with a 31.1 percent non-white staff in a community that is 41.3 percent non-white. Its index is 75.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 94,938 ranks 110 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Clarion-Ledger, Jackson
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.3	10,726
Black	45.7	375,787
Asian and Pacific Islander	0.7	5,460
Native-American	0.2	1,930
Other non-white	0.0	339
Multi-racial	0.5	4,187
Non-white	48.5	398,429
White	51.5	423,627
Total		822,056
	Home county:  Hinds
Race/ethnicity	% of population	Number of residents
Hispanic	0.8	1,978
Black	60.9	152,652
Asian and Pacific Islander	0.6	1,516
Native-American	0.1	280
Other non-white	0.1	153
Multi-racial	0.6	1,417
Non-white	63.0	157,996
White	37.0	92,804
Total		250,800
The home county of this newspaper is Hinds.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Clarion-Ledger, Jackson
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
39211 / Jackson / MS / 6.6 mi.	5,908	10,592	55.8	$56,621	19.9	1.0	16.7	0.1	1.5
39110 / Madison / MS / 15 mi.	5,561	8,170	68.1	$73,938	11.5	0.7	9.0	0.1	1.4
39056 / Clinton / MS / 11.5 mi.	4,264	8,980	47.5	$47,874	26.4	0.9	23.4	0.1	1.4
39042 / Brandon / MS / 12.6 mi.	4,234	9,995	42.4	$47,853	23.5	1.2	21.3	0.2	0.4
39047 / Brandon / MS / 11.6 mi.	4,158	9,370	44.4	$61,140	12.5	1.0	9.8	0.2	1.0
39157 / Ridgeland / MS / 9.6 mi.	3,725	9,347	39.9	$42,886	25.7	1.5	20.4	0.2	2.9
39212 / Jackson / MS / 7 mi.	3,366	14,050	24.0	$40,705	49.6	0.8	47.5	0.1	0.5
39206 / Jackson / MS / 5.7 mi.	3,297	10,566	31.2	$33,335	85.2	0.7	83.0	0.1	0.7
39208 / Pearl / MS / 5.2 mi.	3,230	11,659	27.7	$37,751	22.4	1.9	18.8	0.2	0.9
39213 / Jackson / MS / 8.9 mi.	2,609	9,558	27.3	$22,470	97.4	0.5	96.3	0.1	0.2
39209 / Jackson / MS / 13.2 mi.	2,573	11,539	22.3	$25,362	90.1	0.9	88.4	0.1	0.1
39204 / Jackson / MS / 3.1 mi.	1,975	7,420	26.6	$23,339	75.4	0.7	73.1	0.2	0.6
39073 / Florence / MS / 11.5 mi.	1,787	6,349	28.1	$40,821	17.5	0.9	15.7	0.1	0.1
39046 / Canton / MS / 26.6 mi.	1,691	7,320	23.1	$29,599	76.1	1.0	74.4	0.1	0.2
39202 / Jackson / MS / 1.8 mi.	1,666	3,981	41.8	$24,935	54.1	0.9	51.4	0.2	0.7
39759 / Starkville / MS / 110.5 mi.	1,585	14,630	10.8	$25,183	42.0	1.1	37.1	0.2	2.8
39216 / Jackson / MS / 3.3 mi.	1,478	1,603	92.2	$28,608	39.2	0.5	35.2	0.1	2.7
39180 / Vicksburg / MS / 39.6 mi.	1,290	12,679	10.2	$36,801	43.7	1.2	41.0	0.2	0.7
39401 / Hattiesburg / MS / 92.5 mi.	1,290	15,432	8.4	$22,831	52.4	1.3	49.3	0.2	0.7
39154 / Raymond / MS / 16 mi.	1,116	3,044	36.7	$45,203	31.1	0.6	29.7	0.1	0.3
39051 / Carthage / MS / 52.1 mi.	1,083	5,586	19.4	$27,689	42.6	2.6	34.4	4.9	0.2
39194 / Yazoo City / MS / 43.8 mi.	1,081	6,666	16.2	$22,647	62.7	5.6	55.9	0.2	0.5
39170 / Terry / MS / 15.1 mi.	1,060	2,637	40.2	$46,367	33.5	0.4	32.4	0.2	0.1
39601 / Brookhaven / MS / 51.2 mi.	1,042	8,665	12.0	$26,794	35.4	0.7	33.8	0.1	0.3
39218 / Richland / MS / 4.1 mi.	1,020	2,367	43.1	$37,477	11.4