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Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Bolivar Commercial, Cleveland | ||||||||||
Cleveland, Mississippi | ||||||||||
Owner: Cleveland Newspapers (Tenn.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff | ![]() |
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2005 | 23.1 | |||||||||
2004 | 12.5 | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 16.7 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Bolivar Commercial, Cleveland | ||||||||||
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Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 23.1 | 67.1 | 34 | |||||||
2004 | 12.5 | 67.1 | 19 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Cleveland Newspapers (Tenn.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 6. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Bolivar Commercial, Cleveland | ||||||||||
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This newspaper's Newsroom Diversity Index is 34. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 66 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Delta Democrat Times, Greenville, Mississippi, with a 44.4 percent non-white staff in a community that is 67.1 percent non-white. Its index is 66. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 6,484 ranks 1016 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Bolivar Commercial, Cleveland | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents | ![]() |
|||||||
Hispanic | 1.2 | 557 | ||||||||
Black | 65.0 | 31,348 | ||||||||
Asian and Pacific Islander | 0.5 | 228 | ||||||||
Native-American | 0.1 | 46 | ||||||||
Other non-white | 0.0 | 13 | ||||||||
Multi-racial | 0.4 | 204 | ||||||||
Non-white | 67.1 | 32,396 | ||||||||
White | 32.9 | 15,853 | ||||||||
Total | 48,249 | |||||||||
Home county: Bolivar | ||||||||||
Race/ethnicity | % of population | Number of residents | ![]() |
|||||||
Hispanic | 1.2 | 477 | ||||||||
Black | 64.8 | 26,345 | ||||||||
Asian and Pacific Islander | 0.5 | 202 | ||||||||
Native-American | 0.1 | 39 | ||||||||
Other non-white | 0.0 | 11 | ||||||||
Multi-racial | 0.5 | 194 | ||||||||
Non-white | 67.1 | 27,268 | ||||||||
White | 32.9 | 13,365 | ||||||||
Total | 40,633 | |||||||||
The home county of this newspaper is Bolivar. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Bolivar Commercial, Cleveland | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
38732 / Cleveland / MS / 0 mi. | 3,619 | 6,700 | 54.0 | $27,856 | 53.9 | 1.2 | 51.5 | 0.1 | 0.8 | |
38773 / Shaw / MS / 13.1 mi. | 570 | 1,605 | 35.5 | $22,500 | 75.4 | 1.1 | 73.7 | 0.0 | 0.1 | |
38774 / Shelby / MS / 16.8 mi. | 390 | 1,090 | 35.8 | $16,607 | 89.6 | 1.3 | 87.6 | 0.1 | 0.2 | |
38771 / Ruleville / MS / 16 mi. | 382 | 1,121 | 34.1 | $22,702 | 79.1 | 0.9 | 77.7 | 0.1 | 0.5 | |
38730 / Boyle / MS / 8 mi. | 354 | 532 | 66.5 | $37,353 | 27.3 | 0.8 | 25.4 | 0.0 | 0.8 | |
38769 / Rosedale / MS / 8.8 mi. | 338 | 796 | 42.5 | $18,208 | 82.7 | 1.2 | 80.3 | 0.0 | 0.4 | |
38737 / Drew / MS / 18.5 mi. | 334 | 1,209 | 27.6 | $20,729 | 66.9 | 1.3 | 65.0 | 0.0 | 0.2 | |
38762 / Mound Bayou / MS / 12.4 mi. | 246 | 1,090 | 22.6 | $18,697 | 98.8 | 0.4 | 97.5 | 0.1 | 0.2 | |
38759 / Merigold / MS / 8.6 mi. | 200 | 527 | 38.0 | $26,250 | 41.4 | 2.2 | 38.0 | 0.3 | 0.2 | |
38746 / Gunnison / MS / 14.4 mi. | 129 | 391 | 33.0 | $20,063 | 78.3 | 1.6 | 76.1 | 0.3 | 0.0 | |
38764 / Pace / MS / 3.2 mi. | 124 | 129 | 96.1 | $19,688 | 93.7 | 1.6 | 90.7 | 1.1 | 0.0 | |
38725 / Benoit / MS / 15.5 mi. | 80 | 438 | 18.3 | $21,648 | 65.8 | 1.3 | 63.2 | 0.2 | 0.2 | |
38726 / Beulah / MS / 7.9 mi. | 79 | 435 | 18.2 | $17,393 | 85.6 | 1.1 | 83.2 | 0.0 | 0.8 | |
38740 / Duncan / MS / 21.8 mi. | 70 | 264 | 26.5 | $14,236 | 73.8 | 2.3 | 70.4 | 0.1 | 0.0 | |
File | ms_the_bolivar_commercial__cleveland | |||||||||
Time | 5/22/05 9:39 AM | |||||||||
Page | 1015 | |||||||||
Member | 123920 |