Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Press Register, Clarksdale | ||||||||||
Clarksdale, Mississippi | ||||||||||
Owner: Emmerich Newspapers (Miss.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 20.0 | |||||||||
2004 | Did not report | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 33.3 | |||||||||
1997 | Did not report | |||||||||
1996 | 14.3 | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1998 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Press Register, Clarksdale | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 20.0 | 71.2 | 28 | |||||||
2004 | N/A | 71.3 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Emmerich Newspapers (Miss.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 32. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Press Register, Clarksdale | ||||||||||
This newspaper's Newsroom Diversity Index is 28. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 75 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Delta Democrat Times, Greenville, Mississippi, with a 44.4 percent non-white staff in a community that is 67.1 percent non-white. Its index is 66. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 5,798 ranks 1069 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Press Register, Clarksdale | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.8 | 323 | ||||||||
Black | 69.3 | 26,618 | ||||||||
Asian and Pacific Islander | 0.5 | 180 | ||||||||
Native-American | 0.1 | 34 | ||||||||
Other non-white | 0.0 | 4 | ||||||||
Multi-racial | 0.6 | 218 | ||||||||
Non-white | 71.3 | 27,377 | ||||||||
White | 28.7 | 11,028 | ||||||||
Total | 38,405 | |||||||||
Home county: Coahoma | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.9 | 276 | ||||||||
Black | 68.9 | 21,099 | ||||||||
Asian and Pacific Islander | 0.5 | 147 | ||||||||
Native-American | 0.1 | 26 | ||||||||
Other non-white | 0.0 | 4 | ||||||||
Multi-racial | 0.6 | 172 | ||||||||
Non-white | 70.9 | 21,724 | ||||||||
White | 29.1 | 8,898 | ||||||||
Total | 30,622 | |||||||||
The home county of this newspaper is Coahoma. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Press Register, Clarksdale | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
38614 / Stovall / MS / 0 mi. | 4,040 | 8,065 | 50.1 | $23,050 | 69.0 | 0.8 | 66.9 | 0.1 | 0.6 | |
38643 / Lambert / MS / 15.7 mi. | 267 | 1,018 | 26.2 | $19,821 | 73.6 | 0.6 | 71.8 | 0.3 | 0.2 | |
38646 / Sabino / MS / 16.4 mi. | 238 | 1,352 | 17.6 | $22,298 | 66.6 | 0.4 | 65.3 | 0.1 | 0.3 | |
38963 / Tutwiler / MS / 13.9 mi. | 191 | 659 | 29.0 | $19,750 | 78.1 | 0.6 | 76.4 | 0.2 | 0.7 | |
38639 / Jonestown / MS / 10.3 mi. | 150 | 358 | 41.9 | $17,250 | 97.9 | 0.6 | 96.3 | 0.0 | 0.1 | |
38626 / Powell / MS / 15.5 mi. | 129 | 528 | 24.4 | $26,420 | 64.2 | 1.9 | 60.9 | 0.1 | 0.0 | |
38767 / Rena Lara / MS / 11.5 mi. | 124 | 36 | 344.4 | $31,250 | 41.2 | 0.0 | 39.2 | 0.0 | 0.0 | |
38720 / Hillhouse / MS / 11.4 mi. | 90 | 163 | 55.2 | $28,500 | 43.5 | 0.9 | 40.5 | 0.0 | 0.0 | |
38644 / Lula / MS / 17.3 mi. | 81 | 84 | 96.4 | $31,563 | 78.5 | 2.3 | 71.9 | 0.0 | 2.7 | |
38631 / Friars Point / MS / 11 mi. | 65 | 519 | 12.5 | $17,121 | 94.2 | 1.3 | 92.7 | 0.0 | 0.1 | |
File | ms_press_register__clarksdale | |||||||||
Time | 5/15/05 7:28 PM | |||||||||
Page | 1068 | |||||||||
Member | 123750 |