Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Enterprise-Journal, McComb | ||||||||||
McComb, Mississippi | ||||||||||
Owner: Emmerich Newspapers (Miss.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 12.5 | |||||||||
2004 | 0.0 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 44.4 | |||||||||
2000 | 10.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 10.0 | |||||||||
1992 | 11.1 | |||||||||
1991 | 11.1 | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 2001 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Enterprise-Journal, McComb | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 12.5 | 44.3 | 28 | |||||||
2004 | 0.0 | 44.3 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Emmerich Newspapers (Miss.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 32. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Enterprise-Journal, McComb | ||||||||||
This newspaper's Newsroom Diversity Index is 28. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 137 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Muskogee Daily Phoenix and Times-Democrat, Oklahoma, with a 43.5 percent non-white staff in a community that is 36.9 percent non-white. Its index is 118. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 11,584 ranks 720 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Enterprise-Journal, McComb | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.8 | 653 | ||||||||
Black | 42.6 | 34,203 | ||||||||
Asian and Pacific Islander | 0.2 | 186 | ||||||||
Native-American | 0.2 | 135 | ||||||||
Other non-white | 0.0 | 26 | ||||||||
Multi-racial | 0.5 | 360 | ||||||||
Non-white | 44.3 | 35,563 | ||||||||
White | 55.7 | 44,767 | ||||||||
Total | 80,330 | |||||||||
Home county: Pike | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.7 | 284 | ||||||||
Black | 47.3 | 18,433 | ||||||||
Asian and Pacific Islander | 0.3 | 130 | ||||||||
Native-American | 0.2 | 74 | ||||||||
Other non-white | 0.0 | 13 | ||||||||
Multi-racial | 0.4 | 165 | ||||||||
Non-white | 49.1 | 19,099 | ||||||||
White | 51.0 | 19,841 | ||||||||
Total | 38,940 | |||||||||
The home county of this newspaper is Pike. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Enterprise-Journal, McComb | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
39648 / South McComb / MS / 0.4 mi. | 3,722 | 8,317 | 44.8 | $23,766 | 53.4 | 0.8 | 51.6 | 0.1 | 0.4 | |
39667 / Tylertown / MS / 18.8 mi. | 1,401 | 4,466 | 31.4 | $22,730 | 47.5 | 1.3 | 45.0 | 0.2 | 0.3 | |
39666 / Topisaw / MS / 3.6 mi. | 1,364 | 3,564 | 38.3 | $28,575 | 33.8 | 0.7 | 32.3 | 0.1 | 0.4 | |
39652 / Magnolia / MS / 6.4 mi. | 1,210 | 2,903 | 41.7 | $23,622 | 54.9 | 0.9 | 53.2 | 0.4 | 0.1 | |
39657 / Osyka / MS / 14 mi. | 652 | 929 | 70.2 | $27,635 | 41.1 | 0.3 | 39.8 | 0.3 | 0.2 | |
39645 / Liberty / MS / 20.1 mi. | 576 | 2,065 | 27.9 | $23,808 | 42.7 | 0.8 | 41.1 | 0.2 | 0.1 | |
39631 / Centreville / MS / 35.3 mi. | 501 | 1,365 | 36.7 | $23,507 | 62.6 | 0.2 | 62.1 | 0.1 | 0.0 | |
39638 / White Cap / MS / 31.8 mi. | 455 | 1,470 | 31.0 | $22,663 | 53.0 | 1.0 | 51.4 | 0.2 | 0.0 | |
39629 / Norfield / MS / 12.9 mi. | 388 | 2,209 | 17.6 | $28,986 | 19.8 | 0.7 | 18.5 | 0.2 | 0.0 | |
39664 / Thompson / MS / 14.3 mi. | 289 | 819 | 35.3 | $31,563 | 20.4 | 0.5 | 19.0 | 0.1 | 0.3 | |
39641 / Topeka / MS / 18.1 mi. | 271 | 1,557 | 17.4 | $22,444 | 23.0 | 0.8 | 21.5 | 0.1 | 0.2 | |
39662 / Sauls / MS / 12.5 mi. | 203 | 319 | 63.6 | $38,542 | 6.6 | 0.0 | 5.9 | 0.2 | 0.0 | |
70444 / Sunnyhill / LA / 20.2 mi. | 91 | 3,627 | 2.5 | $27,899 | 35.5 | 0.9 | 33.8 | 0.1 | 0.2 | |
39630 / Bude / MS / 25.9 mi. | 87 | 384 | 22.7 | $18,750 | 59.1 | 1.0 | 57.5 | 0.2 | 0.0 | |
39635 / Fernwood / MS / 4 mi. | 55 | 65 | 84.6 | $20,000 | 11.3 | 0.0 | 6.0 | 4.0 | 0.0 | |
File | ms_enterprise-journal__mccomb | |||||||||
Time | 5/21/05 7:55 PM | |||||||||
Page | 719 | |||||||||
Member | 124100 |