Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Daily Leader, Brookhaven | ||||||||||
Brookhaven, Mississippi | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 28.6 | |||||||||
2004 | 14.3 | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | 11.1 | |||||||||
2000 | Did not report | |||||||||
1999 | 25.0 | |||||||||
1998 | 10.0 | |||||||||
1997 | 12.5 | |||||||||
1996 | 22.2 | |||||||||
1995 | 18.8 | |||||||||
1994 | 25.0 | |||||||||
1993 | 23.1 | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Daily Leader, Brookhaven | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 28.6 | 30.4 | 94 | |||||||
2004 | 14.3 | 30.4 | 47 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Daily Leader, Brookhaven | ||||||||||
This newspaper's Newsroom Diversity Index is 94. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 29 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 7,012 ranks 976 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Daily Leader, Brookhaven | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.7 | 288 | ||||||||
Black | 28.9 | 11,587 | ||||||||
Asian and Pacific Islander | 0.2 | 92 | ||||||||
Native-American | 0.2 | 64 | ||||||||
Other non-white | 0.0 | 8 | ||||||||
Multi-racial | 0.4 | 146 | ||||||||
Non-white | 30.4 | 12,185 | ||||||||
White | 69.6 | 27,849 | ||||||||
Total | 40,034 | |||||||||
Home county: Lincoln | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.7 | 229 | ||||||||
Black | 29.6 | 9,807 | ||||||||
Asian and Pacific Islander | 0.3 | 83 | ||||||||
Native-American | 0.2 | 54 | ||||||||
Other non-white | 0.0 | 8 | ||||||||
Multi-racial | 0.4 | 119 | ||||||||
Non-white | 31.1 | 10,300 | ||||||||
White | 68.9 | 22,866 | ||||||||
Total | 33,166 | |||||||||
The home county of this newspaper is Lincoln. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Daily Leader, Brookhaven | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
39601 / Zetus / MS / 1.7 mi. | 4,402 | 8,665 | 50.8 | $26,794 | 35.4 | 0.7 | 33.8 | 0.1 | 0.3 | |
39629 / Norfield / MS / 9.5 mi. | 820 | 2,209 | 37.1 | $28,986 | 19.8 | 0.7 | 18.5 | 0.2 | 0.0 | |
39191 / Wesson / MS / 8.2 mi. | 738 | 2,534 | 29.1 | $29,389 | 26.6 | 0.9 | 25.0 | 0.2 | 0.1 | |
39654 / Wanilla / MS / 20 mi. | 207 | 2,167 | 9.6 | $31,456 | 36.0 | 0.9 | 34.2 | 0.1 | 0.4 | |
39662 / Sauls / MS / 16.6 mi. | 145 | 319 | 45.5 | $38,542 | 6.6 | 0.0 | 5.9 | 0.2 | 0.0 | |
39647 / Quentin / MS / 16.5 mi. | 89 | 508 | 17.5 | $24,704 | 15.7 | 0.6 | 14.6 | 0.2 | 0.0 | |
39665 / Sontag / MS / 16.3 mi. | 80 | 407 | 19.7 | $28,333 | 29.5 | 0.6 | 27.9 | 0.7 | 0.2 | |
39641 / Topeka / MS / 19.6 mi. | 70 | 1,557 | 4.5 | $22,444 | 23.0 | 0.8 | 21.5 | 0.1 | 0.2 | |
39653 / Monroe / MS / 23.6 mi. | 63 | 1,212 | 5.2 | $26,521 | 26.5 | 0.5 | 25.1 | 0.2 | 0.1 | |
39668 / Union Church / MS / 21 mi. | 43 | 282 | 15.2 | $28,681 | 58.9 | 0.1 | 57.9 | 0.1 | 0.1 | |
39664 / Thompson / MS / 18.1 mi. | 32 | 819 | 3.9 | $31,563 | 20.4 | 0.5 | 19.0 | 0.1 | 0.3 | |
39630 / Bude / MS / 22.3 mi. | 15 | 384 | 3.9 | $18,750 | 59.1 | 1.0 | 57.5 | 0.2 | 0.0 | |
File | ms_daily_leader__brookhaven | |||||||||
Time | 5/20/05 11:37 AM | |||||||||
Page | 975 | |||||||||
Member | 123940 |