St. Joseph News-Press... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

St. Joseph News-Press

St. Joseph, Missouri

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

4.8

2004

4.5

2003

Did not report

2002

2.2

2001

5.1

2000

0.0

1999

4.3

1998

9.8

1997

6.8

1996

4.3

1995

Did not report

1994

Did not report

1993

Did not report

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

1998

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for St. Joseph News-Press

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

4.8

6.4

2004

4.5

6.4

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for St. Joseph News-Press

This newspaper's Newsroom Diversity Index is 75.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 33 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 36,578 ranks 281 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of St. Joseph News-Press

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.5

3,499

Black

2.9

6,655

Asian and Pacific Islander

0.4

857

Native-American

0.5

1,116

Other non-white

0.1

133

Multi-racial

0.9

2,127

Non-white

6.4

14,387

White

93.7

212,356

Total

226,743

Home county: Buchanan

Race/ethnicity

% of population

Number of residents

Hispanic

2.4

2,086

Black

4.3

3,714

Asian and Pacific Islander

0.5

404

Native-American

0.4

321

Other non-white

0.1

Multi-racial

1.2

1,014

Non-white

8.8

7,592

White

91.2

78,406

Total

85,998

The home county of this newspaper is Buchanan.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

St. Joseph News-Press

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

64506 / Saint Joseph / MO / 2.8 mi.

6,159

8,417

73.2

$40,627

10.3

2.2

5.8

0.3

1.0

64507 / Saint Joseph / MO / 2.4 mi.

3,254

5,338

61.0

$33,832

8.9

2.3

4.7

0.3

0.4

64505 / Saint Joseph / MO / 1.9 mi.

2,999

4,781

62.7

$37,721

5.2

1.8

0.4

0.3

64501 / Saint Joseph / MO / 0.3 mi.

2,995

4,958

60.4

$24,751

15.9

3.1

9.9

0.6

0.3

64503 / Saint Joseph / MO / 2.3 mi.

2,485

4,877

51.0

$34,933

6.9

2.9

2.1

0.5

0.2

64504 / Saint Joseph / MO / 3.3 mi.

2,478

4,247

58.3

$34,206

6.2

2.9

1.4

0.4

0.2

64485 / Savannah / MO / 11.3 mi.

1,575

2,928

53.8

$37,838

1.8

0.5

0.3

0.2

64468 / Maryville / MO / 37.5 mi.

1,137

5,054

22.5

$31,988

5.1

0.9

2.0

0.3

1.2

64429 / Cameron / MO / 30.2 mi.

894

3,252

27.5

$34,583

13.1

1.4

9.5

0.7

0.3

66002 / Atchison / KS / 18.9 mi.

767

4,966

15.4

$33,183

11.4

2.3

6.5

0.4

0.5

66090 / Wathena / KS / 4.8 mi.

470

1,022

46.0

$32,966

4.2

1.0

0.9

0.0

64424 / Bethany / MO / 51.7 mi.

468

1,735

27.0

$29,113

1.7

0.7

0.2

0.3

0.1

64454 / Gower / MO / 17 mi.

376

878

42.8

$47,564

1.4

0.7

0.1

0.2

0.1

64402 / Gentryville / MO / 40.4 mi.

368

1,106

33.3

$27,024

1.8

0.3

0.1

0.3

0.5

64490 / Stewartsville / MO / 17.3 mi.

342

806

42.4

$35,788

2.8

0.6

0.7

0.3

0.2

64489 / Stanberry / MO / 33.1 mi.

331

754

43.9

$31,174

1.8

0.1

0.4

64469 / Maysville / MO / 25.6 mi.

328

817

40.1

$31,010

1.4

0.6

0.1

0.3

0.2

64470 / Mound City / MO / 30.4 mi.

327

738

44.3

$25,143

2.1

0.7

0.1

0.6

0.1

66087 / Troy / KS / 11.8 mi.

317

800

39.6

$33,833

2.2

1.1

0.2

0.3

66434 / Willis / KS / 34.3 mi.

315

2,146

14.7

$34,003

9.8

2.4

2.1

3.2

0.1

64482 / Rock Port / MO / 53.2 mi.

306

998

30.7

$30,893

1.2

0.7

0.1

64473 / Oregon / MO / 20.6 mi.

300

617

48.6

$33,224

1.6

0.2

0.0

0.4

0.2

64601 / Chillicothe / MO / 64.2 mi.

298

4,629

6.4

$33,001

5.3

0.8

2.8

0.3

64640 / Lake Viking / MO / 44.3 mi.

280

1,335

21.0

$32,717

1.3

0.5

0.1

0.2

64463 / King City / MO / 24.7 mi.

273

649

42.1

$29,342

2.1

0.9

0.1

0.3

0.1

64443 / Easton / MO / 9.4 mi.

268

420

63.8

$43,026