Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Winona Daily News | ||||||||||
Winona, Minnesota | ||||||||||
Owner: Lee Enterprises (Iowa) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | 0.0 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 5.3 | |||||||||
1999 | 5.6 | |||||||||
1998 | 10.5 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | Did not report | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 1998 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Winona Daily News | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 3.7 | N/A | |||||||
2004 | 0.0 | 3.7 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Lee Enterprises (Iowa), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Winona Daily News | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 33 for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Clinton Herald, Iowa, with a 10 percent non-white staff in a community that is 4.4 percent non-white. Its index is 226. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 12,274 ranks 697 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Winona Daily News | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.1 | 733 | ||||||||
Black | 0.6 | 380 | ||||||||
Asian and Pacific Islander | 1.3 | 862 | ||||||||
Native-American | 0.2 | 123 | ||||||||
Other non-white | 0.0 | 29 | ||||||||
Multi-racial | 0.6 | 394 | ||||||||
Non-white | 3.7 | 2,521 | ||||||||
White | 96.4 | 66,532 | ||||||||
Total | 69,053 | |||||||||
Home county: Winona | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.4 | 686 | ||||||||
Black | 0.8 | 384 | ||||||||
Asian and Pacific Islander | 1.9 | 940 | ||||||||
Native-American | 0.2 | 83 | ||||||||
Other non-white | 0.1 | 27 | ||||||||
Multi-racial | 0.7 | 343 | ||||||||
Non-white | 4.9 | 2,463 | ||||||||
White | 95.1 | 47,522 | ||||||||
Total | 49,985 | |||||||||
The home county of this newspaper is Winona. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Winona Daily News | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
55987 / Witoka / MN / 0 mi. | 6,658 | 13,272 | 50.2 | $35,803 | 5.3 | 1.2 | 0.9 | 0.2 | 2.2 | |
54629 / Fountain City / WI / 6.2 mi. | 538 | 1,055 | 51.0 | $41,170 | 1.1 | 0.7 | 0.0 | 0.2 | 0.1 | |
55971 / South Rushford / MN / 16.5 mi. | 448 | 1,137 | 39.4 | $38,940 | 1.3 | 0.5 | 0.2 | 0.1 | 0.2 | |
55959 / Minnesota City / MN / 5 mi. | 404 | 835 | 48.4 | $50,000 | 3.3 | 0.9 | 0.4 | 0.1 | 1.3 | |
55952 / Lewiston / MN / 10.7 mi. | 398 | 872 | 45.6 | $43,634 | 1.4 | 0.5 | 0.4 | 0.2 | 0.1 | |
54622 / Waumandee / WI / 15.1 mi. | 391 | 986 | 39.7 | $38,403 | 2.1 | 0.6 | 0.1 | 0.6 | 0.3 | |
54612 / Arcadia / WI / 15.2 mi. | 333 | 1,793 | 18.6 | $36,722 | 2.9 | 2.2 | 0.0 | 0.0 | 0.2 | |
55943 / Houston / MN / 18.7 mi. | 290 | 1,166 | 24.9 | $37,146 | 1.4 | 0.5 | 0.2 | 0.3 | 0.2 | |
54610 / Cream / WI / 21.6 mi. | 288 | 747 | 38.6 | $38,625 | 2.5 | 0.9 | 0.3 | 0.4 | 0.2 | |
55969 / Rollingstone / MN / 8.6 mi. | 238 | 512 | 46.5 | $43,309 | 1.7 | 0.6 | 0.1 | 0.1 | 0.4 | |
55910 / Weaver / MN / 12.9 mi. | 189 | 586 | 32.3 | $41,375 | 2.4 | 0.6 | 0.4 | 0.0 | 0.3 | |
55972 / Troy / MN / 19.7 mi. | 153 | 1,622 | 9.4 | $43,724 | 8.2 | 3.7 | 0.7 | 0.3 | 2.8 | |
54661 / Trempealeau / WI / 10.3 mi. | 141 | 1,136 | 12.4 | $42,039 | 1.6 | 0.6 | 0.1 | 0.4 | 0.2 | |
54747 / Independence / WI / 22.8 mi. | 139 | 1,009 | 13.8 | $31,531 | 1.6 | 1.2 | 0.1 | 0.1 | 0.0 | |
55947 / La Crescent / MN / 20.8 mi. | 135 | 2,792 | 4.8 | $47,612 | 2.4 | 0.6 | 0.4 | 0.1 | 0.7 | |
55921 / Freeburg / MN / 27.4 mi. | 132 | 1,967 | 6.7 | $38,442 | 1.7 | 0.6 | 0.3 | 0.2 | 0.2 | |
55981 / Wabasha / MN / 26.6 mi. | 98 | 1,697 | 5.8 | $39,094 | 1.8 | 0.4 | 0.4 | 0.4 | 0.1 | |
55925 / Nodine / MN / 16.2 mi. | 87 | 358 | 24.3 | $49,276 | 1.8 | 1.2 | 0.0 | 0.0 | 0.0 | |
55979 / Utica / MN / 14.5 mi. | 69 | 289 | 23.9 | $44,028 | 3.7 | 2.8 | 0.1 | 0.1 | 0.2 | |
54630 / Galesville / WI / 13.6 mi. | 67 | 1,420 | 4.7 | $40,859 | 1.4 | 0.3 | 0.1 | 0.1 | 0.2 | |
55962 / Peterson / MN / 19.7 mi. | 66 | 308 | 21.4 | $37,721 | 1.1 | 0.4 | 0.0 | 0.0 | 0.5 | |
55974 / Spring Grove / MN / 31 mi. | 66 | 930 | 7.1 | $33,210 | 1.8 | 0.9 | 0.2 | 0.0 | 0.3 | |
54773 / Whitehall / WI / 25.8 mi. | 54 | 1,336 | 4.0 | $35,841 | 1.5 | 0.5 | 0.2 | 0.1 | 0.1 | |
54625 / Dodge / WI / 15.1 mi. | 51 | 108 | 47.2 | $40,250 | 0.4 | 0.0 | 0.0 | 0.0 | 0.4 | |
55954 / Mabel / MN / 34.1 mi. | 49 | 620 | 7.9 | $28,553 | 1.3 | 0.4 | 0.0 | 0.0 | 0.1 | |
54756 / Nelson / WI / 30.4 mi. | 44 | 425 | 10.4 | $34,079 | 1.6 | 0.5 | 0.1 | 0.1 | 0.8 | |
55949 / Whalan / MN / 25.7 mi. | 39 | 802 | 4.9 | $35,793 | 0.9 | 0.3 | 0.1 | 0.1 | 0.1 | |
54616 / Blair / WI / 25.2 mi. | 34 | 947 | 3.6 | $34,821 | 1.4 | 0.9 | 0.1 | 0.1 | 0.2 | |
55988 / Winona / MN / 5.1 mi. | 29 | 81 | 35.8 | $42,292 | 0.9 | 0.0 | 0.0 | 0.4 | 0.0 | |
54759 / Pepin / WI / 34.4 mi. | 27 | 637 | 4.2 | $39,375 | 1.7 | 0.3 | 0.2 | 0.3 | 0.3 | |
55964 / Plainview / MN / 25.2 mi. | 27 | 1,522 | 1.8 | $42,444 | 4.7 | 4.1 | 0.0 | 0.1 | 0.1 | |
55945 / Theilman / MN / 23.2 mi. | 22 | 572 | 3.8 | $39,700 | 0.6 | 0.4 | 0.0 | 0.0 | 0.1 | |
File | mn_winona_daily_news | |||||||||
Time | 5/21/05 8:29 PM | |||||||||
Page | 696 | |||||||||
Member | 123700 |