Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Star Tribune, Minneapolis
Minneapolis, Minnesota
Owner: McClatchy Co. (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	14.5
2004	14.5
2003	13.4
2002	13.6
2001	14.6
2000	13.0
1999	11.5
1998	10.7
1997	11.4
1996	10.5
1995	11.4
1994	10.8
1993	7.2
1992	6.8
1991	6.8
1990	6.7
The latest year at peak is	2001
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Star Tribune, Minneapolis
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	14.5	14.6	99
2004	14.5	14.6	100
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, McClatchy Co. (Calif.),
has a companywide, circulation-weighted Diversity Index of 71.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Star Tribune, Minneapolis
This newspaper's Newsroom Diversity Index is 99.				This paper
				Peer group
Compare that with 70, which is the median Diversity Index for all newspapers
reporting in this circulation category of 250,001 to 500,000 daily sales.
In that group, this newspaper's Diversity Index ranks 5 out of 24
newspapers reporting in the category of 250,001 to 500,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 381,094 ranks 18 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Star Tribune, Minneapolis
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	3.0	77,411
Black	5.2	134,126
Asian and Pacific Islander	3.7	95,667
Native-American	0.7	16,821
Other non-white	0.1	3,623
Multi-racial	1.8	44,706
Non-white	14.6	372,354
White	85.4	2,185,103
Total		2,557,457
	Home county:  Hennepin
Race/ethnicity	% of population	Number of residents
Hispanic	4.1	45,439
Black	8.8	98,698
Asian and Pacific Islander	4.8	53,702
Native-American	0.9	10,212
Other non-white	0.2	2,115
Multi-racial	2.2	25,018
Non-white	21.1	235,184
White	78.9	881,016
Total		1,116,200
The home county of this newspaper is Hennepin.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Star Tribune, Minneapolis
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
55423 / Richfield / MN / 6.8 mi.	6,021	15,135	39.8	$45,598	21.2	6.2	6.6	0.6	5.3
55416 / Saint Louis Park / MN / 4.2 mi.	5,520	13,858	39.8	$55,252	8.8	1.5	2.9	0.3	2.7
55337 / Burnsville / MN / 13.6 mi.	5,385	17,789	30.3	$58,286	14.1	2.8	4.3	0.3	4.5
55124 / Saint Paul / MN / 15.8 mi.	5,273	16,618	31.7	$70,253	9.3	2.0	2.0	0.3	3.5
55422 / Robbinsdale / MN / 4.3 mi.	5,248	11,737	44.7	$51,885	11.5	2.0	4.8	0.5	2.4
55112 / Saint Paul / MN / 3.2 mi.	5,129	16,844	30.5	$54,365	10.8	1.9	2.6	0.5	3.9
55406 / Minneapolis / MN / 3.2 mi.	4,912	15,120	32.5	$40,867	24.2	5.3	9.4	2.6	2.7
55369 / Osseo / MN / 11.5 mi.	4,818	12,115	39.8	$68,057	6.0	1.4	1.0	0.3	2.3
55432 / Spring Lake Park / MN / 7.6 mi.	4,412	12,516	35.3	$48,370	12.0	2.7	2.9	0.7	3.0
55418 / Saint Anthony Vi / MN / 2.9 mi.	4,300	13,501	31.8	$41,344	18.8	5.3	5.2	1.8	3.6
55407 / Minneapolis / MN / 2.8 mi.	4,219	14,004	30.1	$37,462	55.1	18.5	22.4	3.4	5.4
55426 / Saint Louis Park / MN / 5.5 mi.	4,217	11,376	37.1	$47,145	14.9	4.0	5.1	0.4	3.6
55427 / New Hope / MN / 5.4 mi.	4,209	9,855	42.7	$55,685	11.6	2.1	4.0	0.3	3.4
55347 / Eden Prairie / MN / 13.2 mi.	4,125	8,191	50.4	$95,372	8.1	1.1	1.1	0.1	4.6
55304 / Soderville / MN / 16.8 mi.	4,120	12,145	33.9	$73,932	4.2	1.1	0.6	0.4	1.0
55044 / Lakeville / MN / 21.1 mi.	4,119	11,049	37.3	$77,818	5.9	1.9	1.1	0.3	1.6
55303 / Ramsey / MN / 43.2 mi.	4,054	14,986	27.1	$57,792	5.5	1.5	1.2	0.7	0.9
55410 / Minneapolis / MN / 5.1 mi.	4,053	8,723	46.5	$64,084	7.1	1.6	1.4	0.4	2.2
55433 / Minneapolis / MN / 12.3 mi.	4,047	13,051	31.0	$52,128	8.4	1.7	2.5	0.7	1.7
55305 / Minnetonka / MN / 0.5 mi.	3,999	8,852	45.2	$61,633	8.0	1.5	2.4	0.2	2.7
55421 / Saint Anthony Vi / MN / 5.1 mi.	3,929	11,410	34.4	$39,526	14.4	3.1	3.7	1.5	3.6
55428 / New Hope / MN / 7.5 mi.	3,886	12,103	32.1	$43,970	20.9	4.4	9.0	0.6	4.3
55345 / Minnetonka / MN / 10.7 mi.	3,876	8,324	46.6	$78,530	5.1	1.1	0.9	0.2	1.9
55417 / Minneapolis / MN / 5.1 mi.	3,874	10,776	36.0	$52,127	16.2	3.6	6.7	1.2	2.3
55447 / Plymouth / MN / 10.3 mi.	3,777	8,632	43.8	$75,029	9.7	1.5	3.5	0.3