Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
St. Paul Pioneer Press
St. Paul, Minnesota
Owner: Knight Ridder (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	17.9
2004	11.8
2003	11.0
2002	18.0
2001	14.9
2000	11.8
1999	12.7
1998	11.0
1997	11.7
1996	12.8
1995	11.6
1994	10.7
1993	11.4
1992	8.9
1991	8.2
1990	6.2
The latest year at peak is	2002
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for St. Paul Pioneer Press
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	17.9	13.9	129
2004	11.8	13.8	86
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Knight Ridder (Calif.),
has a companywide, circulation-weighted Diversity Index of 76.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for St. Paul Pioneer Press
This newspaper's Newsroom Diversity Index is 129.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 4 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 191,264 ranks 54 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of St. Paul Pioneer Press
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	3.2	43,450
Black	3.8	50,274
Asian and Pacific Islander	4.5	59,608
Native-American	0.7	8,681
Other non-white	0.1	1,485
Multi-racial	1.6	20,936
Non-white	13.8	184,434
White	86.2	1,154,659
Total		1,339,093
	Home county:  Ramsey
Race/ethnicity	% of population	Number of residents
Hispanic	5.3	26,979
Black	7.4	37,978
Asian and Pacific Islander	8.8	44,917
Native-American	0.7	3,677
Other non-white	0.2	803
Multi-racial	2.4	12,033
Non-white	24.7	126,387
White	75.3	384,648
Total		511,035
The home county of this newspaper is Ramsey.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
St. Paul Pioneer Press
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
55113 / Saint Paul / MN / 4.4 mi.	8,455	17,167	49.3	$50,616	11.8	2.0	2.8	0.3	5.2
55110 / White Bear Towns / MN / 8.3 mi.	6,677	14,809	45.1	$59,373	5.1	1.5	0.8	0.3	1.5
55125 / Woodbury / MN / 7.9 mi.	6,641	14,469	45.9	$73,754	11.5	2.2	2.6	0.3	5.0
55104 / Saint Paul / MN / 3.7 mi.	6,212	17,696	35.1	$38,237	40.3	4.3	21.0	1.0	10.0
55106 / Saint Paul / MN / 1.6 mi.	6,176	18,531	33.3	$36,560	45.4	10.4	10.3	1.4	19.8
55117 / Saint Paul / MN / 1.5 mi.	5,926	15,622	37.9	$40,132	32.6	5.2	10.0	0.9	13.4
55119 / Saint Paul / MN / 4.2 mi.	5,917	15,161	39.0	$45,666	23.2	4.3	8.9	0.7	6.5
55109 / Saint Paul / MN / 3.5 mi.	5,803	12,075	48.1	$50,614	10.2	2.2	2.7	0.5	3.1
55082 / West Lakeland / MN / 13.6 mi.	5,056	11,026	45.9	$67,776	3.9	1.2	0.8	0.3	0.9
55101 / Saint Paul / MN / 0 mi.	5,053	8,435	59.9	$31,155	55.6	9.8	14.2	1.2	25.6
55118 / West Saint Paul / MN / 4.6 mi.	4,995	11,647	42.9	$50,325	13.4	7.7	2.1	0.4	1.7
55102 / Saint Paul / MN / 3.1 mi.	4,447	8,572	51.9	$34,756	23.1	6.9	9.8	1.2	2.8
55105 / Saint Paul / MN / 4.5 mi.	4,385	11,405	38.4	$53,879	7.6	2.0	1.6	0.2	2.2
55116 / Saint Paul / MN / 5.7 mi.	4,373	10,868	40.2	$46,863	14.7	4.8	4.4	0.3	3.6
55128 / Saint Paul / MN / 5.4 mi.	4,233	10,520	40.2	$55,632	9.4	2.8	2.2	0.4	2.4
55126 / Shoreview / MN / 7.7 mi.	3,928	9,965	39.4	$68,941	7.5	1.3	1.0	0.2	3.7
55016 / Cottage Grove / MN / 12.1 mi.	3,555	9,765	36.4	$65,314	7.8	2.6	2.3	0.4	1.4
55112 / Saint Paul / MN / 5.3 mi.	3,428	16,844	20.4	$54,365	10.8	1.9	2.6	0.5	3.9
55033 / Hastings / MN / 18.7 mi.	3,224	9,119	35.4	$57,667	3.3	1.1	0.4	0.4	0.6
55076 / South Saint Paul / MN / 8.3 mi.	3,205	7,070	45.3	$56,703	9.8	4.9	1.7	0.3	1.4
54016 / North Hudson / WI / 15.4 mi.	2,923	8,306	35.2	$67,719	2.8	0.9	0.3	0.2	0.7
55075 / South Saint Paul / MN / 5.4 mi.	2,895	8,089	35.8	$45,474	10.1	6.3	1.2	0.5	0.8
55127 / Vadnais Heights / MN / 6.5 mi.	2,477	6,293	39.4	$75,091	8.0	1.3	0.9	0.3	4.5
55108 / Saint Paul / MN / 4.5 mi.	2,344	6,420	36.5	$43,277	21.1	3.1	5.3	0.5	10.3
55107 / West Saint Paul / MN / 2.5 mi.	2,306	5,518	41.8	$39,552	51.4	32.8	6.0	1.5	8.0