Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
St. Cloud Times | ||||||||||
St. Cloud, Minnesota | ||||||||||
Owner: Gannett Co. (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 15.4 | |||||||||
2004 | 12.5 | |||||||||
2003 | 12.8 | |||||||||
2002 | 12.8 | |||||||||
2001 | 14.7 | |||||||||
2000 | 7.0 | |||||||||
1999 | 6.3 | |||||||||
1998 | 11.8 | |||||||||
1997 | 11.8 | |||||||||
1996 | 8.6 | |||||||||
1995 | 8.8 | |||||||||
1994 | 8.6 | |||||||||
1993 | 5.9 | |||||||||
1992 | 8.8 | |||||||||
1991 | 0.0 | |||||||||
1990 | 2.9 | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for St. Cloud Times | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 15.4 | 4.5 | 342 | |||||||
2004 | 12.5 | 4.4 | 285 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Gannett Co. (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 89. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for St. Cloud Times | ||||||||||
This newspaper's Newsroom Diversity Index is 342. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 1 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 27,776 ranks 369 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of St. Cloud Times | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.2 | 2,517 | ||||||||
Black | 0.8 | 1,830 | ||||||||
Asian and Pacific Islander | 1.3 | 2,828 | ||||||||
Native-American | 0.3 | 696 | ||||||||
Other non-white | 0.1 | 112 | ||||||||
Multi-racial | 0.7 | 1,599 | ||||||||
Non-white | 4.4 | 9,582 | ||||||||
White | 95.6 | 208,693 | ||||||||
Total | 218,275 | |||||||||
Home county: Stearns | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.4 | 1,827 | ||||||||
Black | 0.8 | 1,064 | ||||||||
Asian and Pacific Islander | 1.6 | 2,124 | ||||||||
Native-American | 0.3 | 328 | ||||||||
Other non-white | 0.1 | 64 | ||||||||
Multi-racial | 0.8 | 995 | ||||||||
Non-white | 4.8 | 6,402 | ||||||||
White | 95.2 | 126,764 | ||||||||
Total | 133,166 | |||||||||
The home county of this newspaper is Stearns. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
St. Cloud Times | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
56303 / Saint Cloud / MN / 2.4 mi. | 4,557 | 9,606 | 47.4 | $39,305 | 6.8 | 1.2 | 1.4 | 0.5 | 2.5 | |
56301 / Saint Cloud / MN / 2.7 mi. | 4,421 | 9,888 | 44.7 | $41,281 | 8.0 | 1.4 | 1.8 | 0.3 | 3.3 | |
56379 / Sauk Rapids / MN / 4.3 mi. | 2,281 | 4,799 | 47.5 | $47,817 | 3.1 | 0.9 | 0.5 | 0.2 | 0.7 | |
56304 / Saint Cloud / MN / 4.9 mi. | 2,005 | 6,174 | 32.5 | $37,428 | 10.5 | 1.5 | 3.5 | 1.2 | 2.7 | |
56377 / Sartell / MN / 4.3 mi. | 1,705 | 4,451 | 38.3 | $55,505 | 2.9 | 0.8 | 0.3 | 0.2 | 1.1 | |
56387 / Waite Park / MN / 2.4 mi. | 1,208 | 3,006 | 40.2 | $33,666 | 7.8 | 1.9 | 0.7 | 0.5 | 3.5 | |
56320 / Cold Spring / MN / 13.5 mi. | 1,123 | 2,768 | 40.6 | $50,748 | 3.1 | 2.2 | 0.2 | 0.1 | 0.2 | |
56329 / Oak Park / MN / 14 mi. | 905 | 2,150 | 42.1 | $45,147 | 1.8 | 0.4 | 0.5 | 0.3 | 0.2 | |
56374 / Saint Joseph / MN / 7.6 mi. | 905 | 2,376 | 38.1 | $46,860 | 3.7 | 1.0 | 0.7 | 0.1 | 1.3 | |
56352 / Melrose / MN / 29.5 mi. | 685 | 1,992 | 34.4 | $39,016 | 7.4 | 6.9 | 0.1 | 0.0 | 0.3 | |
56310 / Avon / MN / 13.4 mi. | 613 | 1,688 | 36.3 | $48,847 | 2.0 | 1.4 | 0.0 | 0.1 | 0.1 | |
56345 / Little Falls / MN / 28.4 mi. | 585 | 5,604 | 10.4 | $37,264 | 2.6 | 0.7 | 0.4 | 0.4 | 0.4 | |
56307 / Albany / MN / 19.2 mi. | 584 | 1,422 | 41.1 | $37,347 | 1.1 | 0.2 | 0.2 | 0.1 | 0.2 | |
56367 / Rice / MN / 12.5 mi. | 575 | 1,870 | 30.7 | $50,357 | 1.6 | 0.6 | 0.1 | 0.2 | 0.2 | |
56378 / West Union / MN / 37.3 mi. | 426 | 2,719 | 15.7 | $38,768 | 1.5 | 0.5 | 0.2 | 0.1 | 0.3 | |
56368 / Richmond / MN / 18.1 mi. | 418 | 1,380 | 30.3 | $45,988 | 1.2 | 0.4 | 0.2 | 0.1 | 0.2 | |
56362 / Paynesville / MN / 26.2 mi. | 356 | 2,163 | 16.5 | $41,211 | 1.8 | 1.0 | 0.1 | 0.1 | 0.2 | |
55319 / Clear Lake / MN / 10.3 mi. | 345 | 1,488 | 23.2 | $59,870 | 2.0 | 0.6 | 0.3 | 0.1 | 0.3 | |
55353 / Saint Augusta / MN / 14.3 mi. | 327 | 1,005 | 32.5 | $44,669 | 2.1 | 0.7 | 0.3 | 0.3 | 0.4 | |
55320 / Saint Augusta / MN / 10.9 mi. | 319 | 1,261 | 25.3 | $53,042 | 2.1 | 0.6 | 0.2 | 0.3 | 0.3 | |
56353 / Milaca / MN / 26.2 mi. | 246 | 2,762 | 8.9 | $36,789 | 2.7 | 0.7 | 0.3 | 0.6 | 0.2 | |
55302 / Annandale / MN / 41.2 mi. | 198 | 2,568 | 7.7 | $47,215 | 2.1 | 0.9 | 0.3 | 0.2 | 0.2 | |
56364 / Pierz / MN / 27.3 mi. | 195 | 1,838 | 10.6 | $37,052 | 1.1 | 0.4 | 0.0 | 0.2 | 0.2 | |
56340 / Holdingford / MN / 16.6 mi. | 191 | 774 | 24.7 | $39,844 | 0.7 | 0.1 | 0.0 | 0.0 | 0.4 | |
56373 / Royalton / MN / 18.3 mi. | 191 | 892 | 21.4 | $41,750 | 1.6 | 0.5 | 0.0 | 0.2 | 0.4 | |
55389 / Watkins / MN / 17.8 mi. | 189 | 877 | 21.6 | $43,086 | 0.9 | 0.3 | 0.2 | 0.0 | 0.0 | |
56331 / Freeport / MN / 24.6 mi. | 187 | 578 | 32.4 | $40,167 | 0.9 | 0.2 | 0.1 | 0.2 | 0.0 | |
55308 / Becker / MN / 17.5 mi. | 171 | 2,014 | 8.5 | $57,336 | 2.4 | 0.9 | 0.2 | 0.3 | 0.4 | |
55371 / Princeton / MN / 26 mi. | 143 | 4,543 | 3.1 | $48,272 | 2.9 | 0.9 | 0.2 | 0.3 | 0.4 | |
55382 / South Haven / MN / 17.3 mi. | 131 | 1,354 | 9.7 | $49,145 | 1.4 | 0.4 | 0.2 | 0.3 | 0.2 | |
56347 / Long Prairie / MN / 41 mi. | 130 | 2,397 | 5.4 | $34,058 | 6.2 | 5.0 | 0.1 | 0.1 | 0.3 | |
55329 / Eden Valley / MN / 22.7 mi. | 122 | 741 | 16.5 | $36,767 | 2.2 | 1.0 | 0.4 | 0.2 | 0.4 | |
56384 / Upsala / MN / 24.8 mi. | 111 | 150 | 74.0 | $26,250 | 1.7 | 1.2 | 0.0 | 0.0 | 0.6 | |
56375 / Saint Stephen / MN / 10.1 mi. | 103 | 280 | 36.8 | $55,385 | 2.0 | 1.1 | 0.0 | 0.0 | 0.0 | |
56369 / Rockville / MN / 10 mi. | 94 | 164 | 57.3 | $35,625 | 10.1 | 6.7 | 2.2 | 0.0 | 0.0 | |
55362 / Otsego / MN / 23.4 mi. | 86 | 4,855 | 1.8 | $51,307 | 3.6 | 1.7 | 0.3 | 0.2 | 0.6 | |
55358 / Maple Lake / MN / 22.3 mi. | 78 | 1,691 | 4.6 | $51,154 | 1.5 | 0.5 | 0.2 | 0.3 | 0.3 | |
56336 / Grey Eagle / MN / 31.2 mi. | 77 | 668 | 11.5 | $34,531 | 0.9 | 0.1 | 0.2 | 0.0 | 0.1 | |
56314 / Bowlus / MN / 16.1 mi. | 61 | 372 | 16.4 | $37,750 | 0.9 | 0.4 | 0.1 | 0.1 | 0.1 | |
56356 / New Munich / MN / 26.9 mi. | 57 | 60 | 95.0 | $7,188 | 2.1 | 0.0 | 0.0 | 0.7 | 0.0 | |
56312 / Belgrade / MN / 36 mi. | 56 | 915 | 6.1 | $34,773 | 0.9 | 0.4 | 0.0 | 0.0 | 0.2 | |
55309 / Big Lake / MN / 23.9 mi. | 55 | 4,051 | 1.4 | $56,476 | 3.0 | 1.3 | 0.1 | 0.3 | 0.4 | |
56308 / Alexandria / MN / 58.1 mi. | 46 | 8,975 | 0.5 | $38,774 | 2.0 | 0.7 | 0.2 | 0.2 | 0.5 | |
56382 / Swanville / MN / 32.5 mi. | 46 | 533 | 8.6 | $37,583 | 0.9 | 0.5 | 0.0 | 0.1 | 0.1 | |
56376 / Saint Martin / MN / 22.9 mi. | 43 | 67 | 64.2 | $30,417 | 0.5 | 0.5 | 0.0 | 0.0 | 0.0 | |
56335 / Greenwald / MN / 31.5 mi. | 38 | 70 | 54.3 | $37,000 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
56330 / Foreston / MN / 21.7 mi. | 30 | 481 | 6.2 | $41,287 | 2.1 | 1.3 | 0.0 | 0.0 | 0.2 | |
56475 / Randall / MN / 36.2 mi. | 30 | 549 | 5.5 | $39,440 | 2.1 | 0.5 | 0.5 | 0.5 | 0.1 | |
56325 / Elrosa / MN / 35.3 mi. | 28 | 67 | 41.8 | $34,375 | 2.4 | 2.4 | 0.0 | 0.0 | 0.0 | |
56357 / Oak Park / MN / 18.6 mi. | 27 | 286 | 9.4 | $46,111 | 0.7 | 0.2 | 0.0 | 0.1 | 0.2 | |
56201 / Willmar / MN / 48.9 mi. | 9 | 8,619 | 0.1 | $36,961 | 15.8 | 13.5 | 0.7 | 0.4 | 0.6 | |
56401 / East Gull Lake / MN / 51.1 mi. | 4 | 10,915 | 0.0 | $35,466 | 3.6 | 0.8 | 0.4 | 1.1 | 0.3 | |
56273 / New London / MN / 40.7 mi. | 2 | 1,557 | 0.1 | $45,438 | 1.5 | 0.9 | 0.1 | 0.2 | 0.1 | |
56288 / Spicer / MN / 41 mi. | 2 | 1,926 | 0.1 | $45,556 | 1.7 | 0.9 | 0.1 | 0.1 | 0.3 | |
File | mn_st_cloud_times | |||||||||
Time | 5/21/05 9:00 AM | |||||||||
Page | 369 | |||||||||
Member | 123550 |