Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Independent, Marshall | ||||||||||
Marshall, Minnesota | ||||||||||
Owner: Ogden Newspapers (W.V.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 0.0 | |||||||||
2004 | Did not report | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 6.7 | |||||||||
2000 | 9.1 | |||||||||
1999 | 11.1 | |||||||||
1998 | 10.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 14.3 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1993 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Independent, Marshall | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 5.5 | 0 | |||||||
2004 | N/A | 5.5 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Ogden Newspapers (W.V.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 12. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Independent, Marshall | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 83 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Cherokee Tribune, Canton, Georgia, with a 11.1 percent non-white staff in a community that is 9.6 percent non-white. Its index is 116. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 7,901 ranks 918 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Independent, Marshall | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.7 | 1,243 | ||||||||
Black | 0.9 | 390 | ||||||||
Asian and Pacific Islander | 1.0 | 472 | ||||||||
Native-American | 0.3 | 129 | ||||||||
Other non-white | 0.1 | 22 | ||||||||
Multi-racial | 0.6 | 267 | ||||||||
Non-white | 5.5 | 2,523 | ||||||||
White | 94.5 | 43,447 | ||||||||
Total | 45,970 | |||||||||
Home county: Lyon | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 4.0 | 1,009 | ||||||||
Black | 1.4 | 364 | ||||||||
Asian and Pacific Islander | 1.7 | 428 | ||||||||
Native-American | 0.3 | 75 | ||||||||
Other non-white | 0.1 | 18 | ||||||||
Multi-racial | 0.8 | 193 | ||||||||
Non-white | 8.2 | 2,087 | ||||||||
White | 91.8 | 23,338 | ||||||||
Total | 25,425 | |||||||||
The home county of this newspaper is Lyon. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Independent, Marshall | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
56258 / Marshall / MN / 0 mi. | 3,441 | 5,633 | 61.1 | $40,276 | 10.0 | 5.2 | 2.3 | 0.3 | 1.4 | |
56175 / Tracy / MN / 16.8 mi. | 440 | 1,280 | 34.4 | $34,917 | 9.4 | 2.0 | 0.2 | 0.4 | 5.8 | |
56264 / Minneota / MN / 13.1 mi. | 426 | 915 | 46.6 | $37,196 | 2.9 | 2.2 | 0.1 | 0.1 | 0.1 | |
56220 / Canby / MN / 33.3 mi. | 358 | 1,400 | 25.6 | $30,667 | 1.6 | 0.8 | 0.1 | 0.3 | 0.2 | |
56229 / Cottonwood / MN / 8.6 mi. | 346 | 687 | 50.4 | $42,143 | 3.6 | 1.9 | 0.1 | 0.2 | 0.5 | |
56178 / Tyler / MN / 22.7 mi. | 304 | 754 | 40.3 | $33,537 | 2.7 | 1.9 | 0.0 | 0.3 | 0.3 | |
56142 / Ivanhoe / MN / 24.3 mi. | 207 | 510 | 40.6 | $29,722 | 0.8 | 0.3 | 0.0 | 0.0 | 0.0 | |
56115 / Balaton / MN / 19.9 mi. | 202 | 571 | 35.4 | $35,313 | 1.7 | 0.7 | 0.0 | 0.1 | 0.5 | |
56180 / Walnut Grove / MN / 18.4 mi. | 153 | 476 | 32.1 | $29,167 | 2.6 | 0.9 | 0.4 | 0.1 | 1.0 | |
56169 / Russell / MN / 13.6 mi. | 149 | 300 | 49.7 | $36,625 | 3.7 | 1.8 | 0.3 | 0.4 | 0.3 | |
56149 / Lake Benton / MN / 30.7 mi. | 128 | 673 | 19.0 | $31,440 | 1.6 | 0.7 | 0.2 | 0.5 | 0.1 | |
56136 / Hendricks / MN / 32.7 mi. | 110 | 477 | 23.1 | $29,276 | 0.8 | 0.1 | 0.0 | 0.3 | 0.4 | |
56157 / Lynd / MN / 11.8 mi. | 107 | 241 | 44.4 | $41,544 | 11.7 | 8.0 | 1.1 | 0.3 | 0.9 | |
56239 / Ghent / MN / 8.6 mi. | 103 | 210 | 49.0 | $43,125 | 2.6 | 0.7 | 0.0 | 1.0 | 0.2 | |
56263 / Milroy / MN / 8.8 mi. | 99 | 221 | 44.8 | $38,977 | 1.8 | 0.9 | 0.0 | 0.4 | 0.4 | |
56291 / Taunton / MN / 18 mi. | 85 | 186 | 45.7 | $36,364 | 2.6 | 2.1 | 0.0 | 0.0 | 0.2 | |
56172 / Slayton / MN / 33.4 mi. | 84 | 1,317 | 6.4 | $39,617 | 1.1 | 0.3 | 0.1 | 0.1 | 0.3 | |
56223 / Clarkfield / MN / 21 mi. | 83 | 621 | 13.4 | $37,500 | 1.7 | 1.1 | 0.1 | 0.1 | 0.1 | |
56241 / Granite Falls / MN / 23.5 mi. | 83 | 1,829 | 4.5 | $33,801 | 9.9 | 1.9 | 0.1 | 6.7 | 0.2 | |
56297 / Wood Lake / MN / 14.8 mi. | 80 | 342 | 23.4 | $38,750 | 1.4 | 0.1 | 0.0 | 0.6 | 0.2 | |
56280 / Porter / MN / 25.5 mi. | 77 | 223 | 34.5 | $35,227 | 1.1 | 0.0 | 0.4 | 0.5 | 0.0 | |
56292 / Vesta / MN / 15.8 mi. | 76 | 255 | 29.8 | $31,000 | 1.7 | 0.4 | 0.3 | 0.3 | 0.1 | |
56132 / Garvin / MN / 16.7 mi. | 69 | 224 | 30.8 | $41,176 | 2.0 | 0.5 | 0.0 | 1.1 | 0.4 | |
56170 / Ruthton / MN / 25.4 mi. | 55 | 264 | 20.8 | $28,875 | 4.0 | 1.2 | 0.9 | 0.3 | 0.2 | |
56293 / Wabasso / MN / 22 mi. | 55 | 470 | 11.7 | $36,964 | 0.6 | 0.2 | 0.0 | 0.0 | 0.0 | |
56255 / Lucan / MN / 16.1 mi. | 45 | 173 | 26.0 | $33,333 | 1.6 | 0.9 | 0.2 | 0.0 | 0.0 | |
56245 / Hanley Falls / MN / 14.6 mi. | 38 | 199 | 19.1 | $38,478 | 19.3 | 16.0 | 0.4 | 0.4 | 0.2 | |
56113 / Arco / MN / 23.5 mi. | 36 | 123 | 29.3 | $33,333 | 0.7 | 0.0 | 0.0 | 0.3 | 0.0 | |
56123 / Currie / MN / 25.5 mi. | 34 | 303 | 11.2 | $33,250 | 1.3 | 0.3 | 0.1 | 0.0 | 0.3 | |
56237 / Echo / MN / 19.2 mi. | 32 | 260 | 12.3 | $35,000 | 3.2 | 1.7 | 0.0 | 1.0 | 0.0 | |
File | mn_independent__marshall | |||||||||
Time | 5/20/05 9:24 AM | |||||||||
Page | 917 | |||||||||
Member | 123360 |