Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Duluth News Tribune
Duluth, Minnesota
Owner: Knight Ridder (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 8.3
2004 14.6
2003 10.0
2002 10.0
2001 6.3
2000 4.8
1999 0.0
1998 1.9
1997 1.8
1996 1.8
1995 1.9
1994 6.0
1993 7.8
1992 0.0
1991 6.7
1990 Did not report
The latest year at peak is 2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Duluth News Tribune
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 8.3 5.5 150
2004 14.6 5.9 247
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Knight Ridder (Calif.),
has a companywide, circulation-weighted Diversity Index of 76.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Duluth News Tribune
This newspaper's Newsroom Diversity Index is 150. This paper
Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 10 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 46,460 ranks 227 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Duluth News Tribune
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 0.8 2,504
Black 0.7 2,307
Asian and Pacific Islander 0.6 1,933
Native-American 2.6 8,496
Other non-white 0.1 169
Multi-racial 1.3 4,164
  Non-white 5.9 19,573
White 94.1 312,215
Total 331,788
Home county:  St. Louis
Race/ethnicity % of population Number of residents
Hispanic 0.8 1,597
Black 0.8 1,676
Asian and Pacific Islander 0.7 1,377
Native-American 2.0 3,984
Other non-white 0.1 111
Multi-racial 1.2 2,469
  Non-white 5.6 11,214
White 94.4 189,314
Total 200,528
The home county of this newspaper is St. Louis.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Duluth News Tribune
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
55811 / Hermantown / MN / 4 mi. 5,693 8,993 63.3 $45,768 5.4 1.1 1.4 1.0 1.0
54880 / Superior / WI / 4.4 mi. 3,705 12,907 28.7 $33,149 5.8 0.8 0.6 2.1 0.8
55803 / Duluth / MN / 9.4 mi. 2,837 6,325 44.9 $51,715 2.8 0.5 0.3 0.5 0.7
55804 / Duluth / MN / 8.8 mi. 2,823 5,490 51.4 $49,018 3.3 0.7 0.3 0.7 0.8
55802 / Duluth / MN / 0 mi. 2,756 1,356 203.2 $15,575 9.2 0.9 1.9 3.9 1.0
55720 / Scanlon / MN / 16.6 mi. 2,476 6,367 38.9 $38,134 13.3 0.6 0.2 10.3 0.3
55807 / West Duluth / MN / 2.9 mi. 2,088 4,450 46.9 $31,497 6.2 0.8 0.8 2.0 0.7
55746 / Wilpen / MN / 55.1 mi. 1,553 7,862 19.8 $34,399 3.0 0.7 0.4 0.7 0.3
55812 / Duluth / MN / 3.4 mi. 1,491 3,491 42.7 $37,026 6.5 1.1 0.8 1.3 1.9
55744 / Grand Rapids / MN / 68.8 mi. 1,466 8,031 18.3 $37,415 3.4 0.6 0.2 1.1 0.4
55810 / Proctor / MN / 5.8 mi. 1,427 3,326 42.9 $41,866 3.0 0.5 0.1 1.2 0.3
55805 / Duluth / MN / 2.2 mi. 1,247 5,333 23.4 $21,561 17.2 1.7 4.4 5.5 2.2
55806 / Duluth / MN / 0.6 mi. 1,027 4,363 23.5 $24,683 14.0 1.4 2.9 6.3 0.9
55616 / Two Harbors / MN / 25.9 mi. 974 2,815 34.6 $42,887 2.1 0.5 0.0 0.6 0.1
55808 / Morgan Park / MN / 7.7 mi. 921 2,486 37.0 $32,433 4.9 0.7 0.3 1.7 0.3
56649 / Intl Falls / MN / 129.9 mi. 810 4,579 17.7 $37,868 4.3 0.6 0.2 2.0 0.3
55792 / Virginia / MN / 53.4 mi. 789 5,054 15.6 $30,782 4.8 0.8 0.4 2.0 0.5
55719 / Chisholm / MN / 59.1 mi. 623 2,549 24.4 $32,379 2.6 0.7 0.1 0.6 0.3
55718 / Carlton / MN / 18.4 mi. 592 1,013 58.4 $42,969 4.4 0.9 0.4 1.7 0.1
55731 / Ely / MN / 73.4 mi. 574 2,789 20.6 $31,781 3.1 0.8 0.5 0.6 0.2
55733 / Esko / MN / 11.4 mi. 485 1,448 33.5 $53,136 2.4 0.4 0.2 0.6 0.6
55614 / Silver Bay / MN / 51.9 mi. 413 1,125 36.7 $36,658 2.2 0.5 0.0 0.8 0.2
55604 / Maple Hill / MN / 99.9 mi. 373 1,542 24.2 $35,827 4.3 0.7 0.0 1.7 0.4
55767 / Moose Lake / MN / 35.3 mi. 369 1,242 29.7 $36,164 13.1 2.4 6.4 2.3 0.5
54806 / Stockbridge Indi / WI / 55.8 mi. 354 4,674 7.6 $33,179 12.4 1.3 0.2 8.4 0.5
55734 / Leonidas / MN / 46.3 mi. 271 2,846 9.5 $34,330 3.2 0.3 0.2 1.2 0.4
55779 / Saginaw / MN / 17 mi. 269 1,218 22.1 $51,078 5.0 1.0 0.5 2.0 0.4
55723 / Togo / MN / 75 mi. 246 1,101 22.3 $35,197 4.4 0.7 0.2 2.4 0.2
54843 / North Woods Beac / WI / 56.2 mi. 233 4,371 5.3 $33,474 18.8 0.7 0.1 16.3 0.4
55748 / Hill City / MN / 66.1 mi. 230 523 44.0 $32,174 3.2 0.8 0.2 1.2 0.0
55769 / Nashwauk / MN / 60.7 mi. 223 959 23.3 $32,396 1.9 0.3 0.0 0.4 0.0
55736 / Wawina / MN / 37.2 mi. 217 635 34.2 $31,364 2.2 0.9 0.0 0.5 0.1
55724 / Melrude / MN / 28.1 mi. 215 313 68.7 $41,875 0.8 0.1 0.0 0.3 0.0
55707 / Skelton / MN / 27.4 mi. 214 1,216 17.6 $42,206 2.6 0.7 0.0 0.9 0.3
55706 / Babbitt / MN / 61.8 mi. 211 902 23.4 $34,194 1.2 0.0 0.1 0.2 0.2
55768 / Parkville / MN / 52.1 mi. 201 1,205 16.7 $35,221 2.1 0.5 0.0 0.6 0.1
55783 / Sturgeon Lake / MN / 39.3 mi. 199 800 24.9 $37,813 2.1 0.4 0.1 0.3 0.3
55705 / White / MN / 45.5 mi. 184 1,433 12.8 $37,333 2.0 0.4 0.0 0.4 0.2
55750 / Hoyt Lakes / MN / 48.3 mi. 178 946 18.8 $39,932 1.3 0.2 0.3 0.3 0.2
54847 / Iron River / WI / 33.7 mi. 177 902 19.6 $31,306 3.7 0.3 0.1 1.5 0.5
55790 / Tower / MN / 67.2 mi. 171 870 19.7 $43,875 9.5 0.6 0.1 8.0 0.1
56636 / Zemple / MN / 82.8 mi. 164 1,825 9.0 $30,590 23.1 0.9 0.1 19.2 0.2
55708 / Biwabik / MN / 51.2 mi. 146 426 34.3 $29,464 2.6 0.0 0.0 2.2 0.2
55716 / Calumet / MN / 62.2 mi. 144 162 88.9 $22,250 5.7 1.8 0.0 2.4 0.3
54849 / Lake Nebagamon / WI / 24.3 mi. 137 745 18.4 $46,875 2.2 0.8 0.1 0.7 0.3
55722 / Coleraine / MN / 66.8 mi. 136 382 35.6 $38,984 2.2 0.7 0.0 0.5 0.2
55709 / Bovey / MN / 63 mi. 135 1,730 7.8 $37,991 3.3 0.7 0.1 1.1 0.1
55775 / Pengilly / MN / 58.5 mi. 132 579 22.8 $44,511 2.7 0.2 0.2 0.9 0.2
54874 / Wentworth / WI / 14.5 mi. 120 1,212 9.9 $43,553 3.5 0.8 0.1 1.0 0.3
55072 / Sandstone / MN / 53 mi. 114 1,243 9.2 $37,500 21.5 6.4 5.8 7.8 0.6
55753 / Keewatin / MN / 58.7 mi. 114 475 24.0 $28,261 2.5 0.1 0.4 0.4 0.5
54859 / Wascott / WI / 44.4 mi. 113 800 14.1 $33,981 2.4 0.4 0.1 0.8 0.1
55713 / Great Scott / MN / 55 mi. 113 403 28.0 $31,389 2.7 0.3 0.1 0.9 0.2
55751 / McDavitt / MN / 47.5 mi. 112 672 16.7 $43,854 2.9 0.7 0.2 0.8 0.4
55726 / Cromwell / MN / 35.7 mi. 110 359 30.6 $32,500 3.4 0.5 0.0 0.9 0.3
54891 / Washburn / WI / 54.2 mi. 106 1,467 7.2 $37,440 7.7 0.5 0.1 5.1 0.4
55763 / Markham / MN / 37.4 mi. 104 247 42.1 $39,688 2.0 0.5 0.0 0.3 0.2
54873 / Solon Springs / WI / 30.3 mi. 103 1,067 9.7 $34,911 3.0 0.3 0.2 1.3 0.4
55760 / Turner / MN / 53.1 mi. 101 1,264 8.0 $28,487 8.4 0.4 0.2 6.8 0.2
55741 / McKinley / MN / 46.6 mi. 100 1,372 7.3 $38,018 1.6 0.3 0.0 0.3 0.3
54814 / Red Cliff / WI / 57.2 mi. 92 952 9.7 $31,229 49.8 1.5 0.2 44.7 0.1
55721 / Cohasset / MN / 72.9 mi. 91 1,084 8.4 $45,938 3.1 0.3 0.1 1.1 0.2
56653 / Littlefork / MN / 111.8 mi. 78 550 14.2 $37,000 1.7 0.4 0.0 0.2 0.0
55710 / Sandy / MN / 61.6 mi. 68 583 11.7 $48,409 2.6 0.6 0.1 0.7 0.5
55795 / Willow River / MN / 44.1 mi. 68 582 11.7 $32,107 7.3 1.6 2.2 2.8 0.1
55782 / Soudan / MN / 67.8 mi. 67 148 45.3 $39,821 2.9 0.8 0.8 0.5 0.5
55771 / Vermilion Dam / MN / 89.3 mi. 66 737 9.0 $30,202 30.0 0.7 0.1 26.7 1.0
54820 / Brule / WI / 28.7 mi. 57 331 17.2 $37,333 2.8 0.7 0.0 0.9 0.2
55798 / Wright / MN / 36.9 mi. 54 271 19.9 $32,031 2.8 0.9 0.1 0.3 0.0
55711 / Stoney Brook / MN / 25.2 mi. 49 169 29.0 $34,250 14.4 0.8 0.4 9.9 0.0
54864 / Poplar / WI / 18 mi. 48 455 10.5 $41,827 2.9 0.2 0.3 1.5 0.0
55601 / Beaver Bay / MN / 47.7 mi. 48 103 46.6 $30,694 8.7 0.5 2.4 2.4 0.5
55605 / Grand Portage / MN / 128.4 mi. 48 247 19.4 $30,326 65.0 2.0 0.0 57.3 0.0
55615 / Tofte / MN / 84.4 mi. 46 114 40.4 $45,625 1.2 0.4 0.0 0.8 0.0
55735 / Wagner / MN / 51.4 mi. 45 829 5.4 $35,603 3.0 0.8 0.2 0.8 0.4
55757 / Kettle River / MN / 39.2 mi. 43 325 13.2 $32,344 2.5 0.8 0.0 0.6 0.4
54854 / Maple / WI / 21 mi. 41 367 11.2 $37,171 3.1 0.8 0.0 1.5 0.3
55603 / Murphy City / MN / 58.2 mi. 41 239 17.2 $36,250 3.2 1.2 0.5 0.0 0.0
54842 / Hawthorne / WI / 20.4 mi. 38 18 211.1 $0 3.5 0.0 3.5 0.0 0.0
55780 / Sawyer / MN / 25.7 mi. 35 42 83.3 $35,625 32.6 1.5 0.0 28.0 0.0
54821 / Cable / WI / 54.5 mi. 33 647 5.1 $28,958 0.9 0.4 0.0 0.1 0.1
55702 / Alborn / MN / 25.3 mi. 33 158 20.9 $33,750 11.1 0.7 0.0 6.2 0.5
55037 / Hinckley / MN / 60.8 mi. 31 1,700 1.8 $36,111 9.1 1.4 0.5 5.0 0.6
55612 / Lutsen / MN / 88.8 mi. 30 236 12.7 $45,938 2.6 0.0 0.4 0.6 0.0
54865 / Port Wing / WI / 32.1 mi. 24 242 9.9 $31,458 3.1 1.0 0.0 1.1 0.2
55704 / Partridge / MN / 44.3 mi. 24 497 4.8 $32,958 3.8 0.6 0.7 1.4 0.2
55787 / Tamarack / MN / 45.2 mi. 24 155 15.5 $23,438 8.3 0.3 0.3 6.1 0.0
56628 / Stokes / MN / 94.7 mi. 24 741 3.2 $32,042 2.2 0.5 0.2 0.5 0.1
56639 / Effie / MN / 96.2 mi. 24 170 14.1 $36,607 4.5 0.3 0.0 3.5 0.5
55732 / Waasa / MN / 58.3 mi. 22 598 3.7 $38,239 2.4 0.5 0.1 1.0 0.4
55797 / Wrenshall / MN / 16.7 mi. 22 467 4.7 $46,296 4.5 0.4 0.6 1.3 0.4
55784 / Swan River / MN / 51 mi. 20 33 60.6 $28,750 0.0 0.0 0.0 0.0 0.0
55602 / Toimi / MN / 37.2 mi. 17 126 13.5 $38,125 2.1 0.0 0.0 1.7 0.0
54827 / Cornucopia / WI / 45.4 mi. 15 106 14.2 $29,375 4.7 0.0 0.0 3.3 0.0
54836 / Foxboro / WI / 18.5 mi. 14 396 3.5 $44,423 1.5 0.1 0.0 0.2 0.1
56669 / Ray / MN / 115.7 mi. 14 186 7.5 $30,625 2.2 1.0 0.3 0.3 0.0
56601 / Wilton / MN / 129.4 mi. 10 10,661 0.1 $36,045 12.0 0.9 0.4 7.9 0.8
55749 / Wrenshall / MN / 22.5 mi. 9 135 6.7 $37,344 2.1 0.0 0.0 0.3 0.0
56657 / Marcell / MN / 88.3 mi. 9 129 7.0 $33,958 0.4 0.0 0.0 0.0 0.0
49938 / Ironwood / MI / 89 mi. 6 3,985 0.2 $26,265 3.0 0.9 0.1 0.7 0.2
54830 / Yellow Lake / WI / 49.8 mi. 4 1,312 0.3 $32,219 9.3 0.6 0.4 6.0 0.1
56431 / Aitkin / MN / 72 mi. 4 3,593 0.1 $33,353 2.6 0.5 0.2 1.1 0.2
54552 / Springstead / WI / 92.1 mi. 2 2,127 0.1 $35,464 2.6 0.8 0.2 0.5 0.6
54555 / Worcester / WI / 103.2 mi. 2 2,258 0.1 $37,115 2.3 0.8 0.0 0.7 0.3
56661 / Wildwood / MN / 112.1 mi. 2 399 0.5 $27,321 4.5 1.0 0.1 2.4 0.0
49911 / Bessemer / MI / 93.3 mi. 1 1,377 0.1 $27,762 3.0 0.6 0.3 1.0 0.4
54527 / Glidden / WI / 79.6 mi. 1 538 0.2 $25,417 1.9 0.3 0.0 0.8 0.2
54534 / Oma / WI / 87.5 mi. 1 1,277 0.1 $27,158 3.0 0.8 0.1 0.9 0.2
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