Duluth News Tribune... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Duluth News Tribune

Duluth, Minnesota

Owner: Knight Ridder (Calif.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

8.3

2004

14.6

2003

10.0

2002

10.0

2001

6.3

2000

4.8

1999

0.0

1998

1.9

1997

1.8

1996

1.8

1995

1.9

1994

6.0

1993

7.8

1992

0.0

1991

6.7

1990

Did not report

The latest year at peak is

2004

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Duluth News Tribune

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

8.3

5.5

150

2004

14.6

5.9

247

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Knight Ridder (Calif.),

has a companywide, circulation-weighted Diversity Index of 76.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Duluth News Tribune

This newspaper's Newsroom Diversity Index is 150.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 10 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 46,460 ranks 227 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Duluth News Tribune

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

0.8

2,504

Black

0.7

2,307

Asian and Pacific Islander

0.6

1,933

Native-American

2.6

8,496

Other non-white

0.1

169

Multi-racial

1.3

4,164

Non-white

5.9

19,573

White

94.1

312,215

Total

331,788

Home county: St. Louis

Race/ethnicity

% of population

Number of residents

Hispanic

0.8

1,597

Black

0.8

1,676

Asian and Pacific Islander

0.7

1,377

Native-American

2.0

3,984

Other non-white

0.1

111

Multi-racial

1.2

2,469

Non-white

5.6

11,214

White

94.4

189,314

Total

200,528

The home county of this newspaper is St. Louis.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Duluth News Tribune

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

55811 / Hermantown / MN / 4 mi.

5,693

8,993

63.3

$45,768

5.4

1.1

1.4

1.0

54880 / Superior / WI / 4.4 mi.

3,705

12,907

28.7

$33,149

5.8

0.8

0.6

2.1

0.8

55803 / Duluth / MN / 9.4 mi.

2,837

6,325

44.9

$51,715

2.8

0.5

0.3

0.5

0.7

55804 / Duluth / MN / 8.8 mi.

2,823

5,490

51.4

$49,018

3.3

0.7

0.3

0.7

0.8

55802 / Duluth / MN / 0 mi.

2,756

1,356

203.2

$15,575

9.2

0.9

1.9

3.9

1.0

55720 / Scanlon / MN / 16.6 mi.

2,476

6,367

38.9

$38,134

13.3

0.6

0.2

10.3

0.3

55807 / West Duluth / MN / 2.9 mi.

2,088

4,450

46.9

$31,497

6.2

0.8

2.0

0.7

55746 / Wilpen / MN / 55.1 mi.

1,553

7,862

19.8

$34,399

3.0

0.7

0.4

0.7

0.3

55812 / Duluth / MN / 3.4 mi.

1,491

3,491

42.7

$37,026

6.5

1.1

0.8

1.3

1.9

55744 / Grand Rapids / MN / 68.8 mi.

1,466

8,031

18.3

$37,415

3.4

0.6

0.2

1.1

0.4

55810 / Proctor / MN / 5.8 mi.

1,427

3,326

42.9

$41,866

3.0

0.5

0.1

1.2

0.3

55805 / Duluth / MN / 2.2 mi.

1,247

5,333

23.4

$21,561

17.2

1.7

4.4

5.5

2.2

55806 / Duluth / MN / 0.6 mi.

1,027

4,363

23.5

$24,683

14.0

1.4

2.9

6.3

0.9

55616 / Two Harbors / MN / 25.9 mi.

974

2,815

34.6

$42,887

2.1

0.5

0.0

0.6

0.1

55808 / Morgan Park / MN / 7.7 mi.

921

2,486

37.0

$32,433

4.9

0.7

0.3

1.7

0.3

56649 / Intl Falls / MN / 129.9 mi.

810

4,579

17.7

$37,868

4.3

0.6

0.2

2.0

0.3

55792 / Virginia / MN / 53.4 mi.

789

5,054

15.6

$30,782

4.8

0.8

0.4

2.0

0.5

55719 / Chisholm / MN / 59.1 mi.

623

2,549

24.4

$32,379

2.6

0.7

0.1

0.6

0.3

55718 / Carlton / MN / 18.4 mi.

592

1,013

58.4

$42,969

4.4

0.9

0.4

1.7

0.1

55731 / Ely / MN / 73.4 mi.

574

2,789

20.6

$31,781

3.1

0.8

0.5

0.6

0.2

55733 / Esko / MN / 11.4 mi.

485

1,448

33.5

$53,136

2.4

0.4

0.2

0.6

55614 / Silver Bay / MN / 51.9 mi.

413

1,125

36.7

$36,658

2.2

0.5

0.0

0.8

0.2

55604 / Maple Hill / MN / 99.9 mi.

373

1,542

24.2

$35,827

4.3

0.7

0.0

1.7

0.4

55767 / Moose Lake / MN / 35.3 mi.

369

1,242

29.7

$36,164

13.1

2.4

6.4

2.3

0.5

54806 / Stockbridge Indi / WI / 55.8 mi.

354

4,674

7.6

$33,179

12.4

1.3

0.2

8.4

0.5