Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Brainerd Daily Dispatch | ||||||||||
Brainerd, Minnesota | ||||||||||
Owner: Morris Communications (Ga.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff | |||||||||
2005 | 0.0 | |||||||||
2004 | 0.0 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Brainerd Daily Dispatch | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 2.9 | 0 | |||||||
2004 | 0.0 | 2.9 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Morris Communications (Ga.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 21. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Brainerd Daily Dispatch | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 159 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Clinton Herald, Iowa, with a 10 percent non-white staff in a community that is 4.4 percent non-white. Its index is 226. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 13,999 ranks 646 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Brainerd Daily Dispatch | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.7 | 604 | ||||||||
Black | 0.3 | 213 | ||||||||
Asian and Pacific Islander | 0.3 | 242 | ||||||||
Native-American | 0.9 | 755 | ||||||||
Other non-white | 0.0 | 29 | ||||||||
Multi-racial | 0.7 | 630 | ||||||||
Non-white | 2.9 | 2,473 | ||||||||
White | 97.1 | 83,080 | ||||||||
Total | 85,553 | |||||||||
Home county: Crow Wing | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.7 | 381 | ||||||||
Black | 0.3 | 167 | ||||||||
Asian and Pacific Islander | 0.3 | 158 | ||||||||
Native-American | 0.8 | 415 | ||||||||
Other non-white | 0.0 | 18 | ||||||||
Multi-racial | 0.7 | 380 | ||||||||
Non-white | 2.8 | 1,519 | ||||||||
White | 97.2 | 53,580 | ||||||||
Total | 55,099 | |||||||||
The home county of this newspaper is Crow Wing. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Brainerd Daily Dispatch | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
56401 / Brainerd / MN / 0 mi. | 5,421 | 10,915 | 49.7 | $35,466 | 3.6 | 0.8 | 0.4 | 1.1 | 0.3 | |
56425 / Baxter / MN / 11 mi. | 1,501 | 1,904 | 78.8 | $52,421 | 1.8 | 0.6 | 0.0 | 0.2 | 0.4 | |
56468 / Nisswa / MN / 18.4 mi. | 788 | 1,968 | 40.0 | $47,711 | 1.7 | 0.5 | 0.2 | 0.2 | 0.2 | |
56431 / Aitkin / MN / 29 mi. | 559 | 3,593 | 15.6 | $33,353 | 2.6 | 0.5 | 0.2 | 1.1 | 0.2 | |
56472 / Pequot Lakes / MN / 28.6 mi. | 549 | 2,139 | 25.7 | $36,979 | 1.6 | 0.4 | 0.3 | 0.2 | 0.3 | |
56441 / Crosby / MN / 23 mi. | 490 | 1,378 | 35.6 | $27,721 | 2.8 | 1.0 | 0.2 | 0.8 | 0.3 | |
56474 / Pine River / MN / 33.7 mi. | 465 | 1,575 | 29.5 | $30,956 | 2.5 | 0.8 | 0.2 | 0.6 | 0.3 | |
56444 / Deerwood / MN / 14.8 mi. | 441 | 1,489 | 29.6 | $41,280 | 2.1 | 0.6 | 0.3 | 0.5 | 0.2 | |
56479 / Staples / MN / 29.2 mi. | 365 | 2,073 | 17.6 | $30,426 | 3.6 | 1.3 | 0.2 | 0.8 | 0.3 | |
56473 / Pillager / MN / 21 mi. | 360 | 934 | 38.5 | $40,640 | 2.9 | 0.6 | 0.0 | 0.7 | 0.5 | |
56465 / Merrifield / MN / 13.7 mi. | 354 | 691 | 51.2 | $39,598 | 1.6 | 0.2 | 0.1 | 0.2 | 0.1 | |
56442 / Crosslake / MN / 26.7 mi. | 250 | 996 | 25.1 | $40,951 | 1.1 | 0.6 | 0.1 | 0.1 | 0.1 | |
56345 / Little Falls / MN / 20.2 mi. | 203 | 5,604 | 3.6 | $37,264 | 2.6 | 0.7 | 0.4 | 0.4 | 0.4 | |
56364 / Pierz / MN / 18.2 mi. | 173 | 1,838 | 9.4 | $37,052 | 1.1 | 0.4 | 0.0 | 0.2 | 0.2 | |
56449 / Fort Ripley / MN / 11.7 mi. | 168 | 511 | 32.9 | $37,007 | 1.8 | 0.9 | 0.1 | 0.1 | 0.2 | |
56450 / Garrison / MN / 10.7 mi. | 162 | 478 | 33.9 | $30,260 | 16.1 | 0.4 | 0.1 | 14.0 | 0.1 | |
56466 / Motley / MN / 22.3 mi. | 152 | 1,110 | 13.7 | $31,875 | 3.0 | 1.3 | 0.1 | 0.4 | 0.5 | |
56455 / Ironton / MN / 12.7 mi. | 143 | 276 | 51.8 | $25,588 | 0.8 | 0.0 | 0.0 | 0.5 | 0.0 | |
56435 / Backus / MN / 41.6 mi. | 138 | 1,047 | 13.2 | $33,719 | 2.8 | 0.3 | 0.1 | 1.2 | 0.4 | |
56452 / Hackensack / MN / 52.1 mi. | 92 | 851 | 10.8 | $34,468 | 2.1 | 0.3 | 0.1 | 0.4 | 0.1 | |
56447 / Emily / MN / 33.5 mi. | 82 | 449 | 18.3 | $33,026 | 2.7 | 0.7 | 0.4 | 0.8 | 0.2 | |
56482 / Wadena / MN / 50.2 mi. | 54 | 2,776 | 1.9 | $30,821 | 2.5 | 0.6 | 0.7 | 0.4 | 0.2 | |
56481 / Verndale / MN / 41 mi. | 45 | 792 | 5.7 | $31,875 | 2.7 | 1.1 | 0.2 | 0.5 | 0.2 | |
56484 / Walker / MN / 58.5 mi. | 44 | 1,378 | 3.2 | $37,450 | 19.6 | 1.2 | 0.2 | 15.9 | 0.3 | |
56443 / Cushing / MN / 24.9 mi. | 35 | 592 | 5.9 | $35,542 | 1.1 | 0.1 | 0.0 | 0.1 | 0.1 | |
56338 / Hillman / MN / 20.4 mi. | 33 | 597 | 5.5 | $33,750 | 2.9 | 1.2 | 0.1 | 1.1 | 0.1 | |
56448 / Fifty Lakes / MN / 32.7 mi. | 29 | 195 | 14.9 | $34,028 | 0.5 | 0.3 | 0.3 | 0.0 | 0.0 | |
56456 / Jenkins / MN / 28.2 mi. | 25 | 95 | 26.3 | $33,750 | 2.7 | 0.0 | 0.0 | 0.9 | 0.5 | |
File | mn_brainerd_daily_dispatch | |||||||||
Time | 5/19/05 11:11 PM | |||||||||
Page | 645 | |||||||||
Member | 123050 |